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How to Use Twitter Analytics to Find Important Data |

How to Use Twitter Analytics to Find Important Data | | Measuring the Networked Nonprofit | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
Beth Kanter's insight:

Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

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donhornsby's curator insight, August 5, 8:00 AM

Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.

Norman Reiss's curator insight, August 8, 9:54 AM

Have you used this tool yet?

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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Measuring the Networked Nonprofit | Scoop.it
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Which of Your Twitter Followers Really Matter? Here's How to Find Out

Which of Your Twitter Followers Really Matter? Here's How to Find Out | Measuring the Networked Nonprofit | Scoop.it
SocialRank enables a company to identify which members of its social media audience are most useful to its business.
Beth Kanter's insight:

SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says.

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CompleteGuidetoTwitterAnalyticsSimplyMeasured.pdf

Beth Kanter's insight:

Detailed description of how simply measured measures Twitter engagement

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Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools

Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools | Measuring the Networked Nonprofit | Scoop.it
Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.
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Norman Reiss's curator insight, February 4, 9:06 AM

Great list of resources

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A six step guide to using Twitter for competitor analysis

A six step guide to using Twitter for competitor analysis | Measuring the Networked Nonprofit | Scoop.it
Competitor analysis is an excellent way for businesses to map out their fledgling social strategy or give existing social channels a shot in the arm.
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Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring

Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


I'm a fan of buffapp, especially to schedule my tweets.    They've now added analytics to their features.  


The Twitter analytics include: 

All clicks, retweets, mentions, reach and favorites that you will receive.

http://blog.bufferapp.com/twitter-facebook-linkedin-analytics



But metrics alone won't due any good unless you make sense of the data and create actionable insights.  Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.


Here's an example.   Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:


http://nonprofitorgs.wordpress.com/2012/09/16/five-types-of-nonprofit-tweets-guaranteed-to-get-retweeted/



This post shares some observations about five different types of tweets that most often get retweeted by nonprofits.    This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis


        However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.


Here they are:


1) Powerful stats that speak to your mission and programs
2) Quotes that inspire social good.

3) Well-formatted, easy to read factual tweets.

4) Position statements spoken with clarity and conviction.

5) Tweets that tap into the #BreakingNews cycle


So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate.  Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others.  See if it works with you and rinse and repeat. 


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What Does the Data Say? Tweets Into Action by Geo Wei on Prezi

Turn tweets into action by looking at Analytics and making data actionable.
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Understand your Twitter followers better with LeadSift Fingerprint | Social Media Slant

Understand your Twitter followers better with LeadSift Fingerprint | Social Media Slant | Measuring the Networked Nonprofit | Scoop.it
Every business owner knows it. Without a deep knowledge of your audience, you cannot create products that sell. That's why a tool like LeadSift Fingerprint matters.
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6 types of Twitter conversations

6 types of Twitter conversations | Measuring the Networked Nonprofit | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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Center for Data Innovation » 15 Women in Data to Follow on Twitter

Center for Data Innovation » 15 Women in Data to Follow on Twitter | Measuring the Networked Nonprofit | Scoop.it
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Tweets = Sales (But what about donations?)

Tweets = Sales (But what about donations?) | Measuring the Networked Nonprofit | Scoop.it
Social media currency that can be exchanged for actual products
Beth Kanter's insight:

Dane Atkinson has crunched those numbers. He's CEO of SumAll, a New York startup that does marketing analytics. They looked at data from about 30,000 companies. SumAll connected tweets to web traffic and sales. They found that each time a customer tweets, it brings a company a pretty significant sales boost.

"From our math," Atkinson says, "it was about twenty bucks."

That's twenty bucks extra sales, on average, every time a customer mentions a company on social media.

"A customer that's tweeting on your behalf,” Atkinson explains, “creates more capital value for you, for sure. So you always want to find ways to get your communities to promote your product."

The trick is to get as many social media users as possible to mention your company.

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16 Twitter Metrics Every Community Manager Should Track

This deck is about how Simplify360 can make a community manager's life more easier by providing meaningful insights from the twitter activity. It will provide e
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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Measuring the Networked Nonprofit | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:

Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - 


After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.

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News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools

News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools | Measuring the Networked Nonprofit | Scoop.it

Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches.


Here is a bunch of tools that make it easy for you to monitor and  search, one or multiple Twitter hashtags on your preferred topics.


Useful. Resourceful. 7/10


Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html






Via Robin Good
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