We recently launched Buffer for Business and have been really excited to see how people are using it to manage social media for their businesses. Our aim is to make it the most robust tool for managing social media, while maintaining its simplicity.
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:
Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools -
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.
mention is a media and social media monitoring tool. Create alerts and be informed about any new mentions in real-time.
Beth Kanter's insight:
Now that Google is killing off Google Alerts, looking for a good monitoring tool that is simple and free. Here it is. It does keyword searches and puts them in dashboard connected to your social accounts so you can reply in real time. Paid model includes more volume and features, but the free version should be just fine for smaller nonprofits.
turn.js is a plugin for jQuery that adds a beautiful transition similar to real pages in a book or magazine for HTML5.
Beth Kanter's insight:
This came from e-metrics newsletter, not clear as to whether it is add, but I like the metrics dashboard that Hubspot offers
HubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them athttp://www.HubSpot.com. Find out if HubSpot software is right for your business applying for a free inbound marketing assessment.
Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...
Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:
Getting the data
Telling the story
Sharing the data
Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...
Influences means a couple of different things. You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership."
This is a vanity metric - and there are several tools you can use to measure it. This Infographic shows some of them.
Most important bit is the how to:
If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act.
What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) :
Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.
Define who is your target audience.
Develop the strategy. You’ll find here the difference with the classic social media campaigns: you’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media campaign. If they are engaged, they will help you with no doubt. This is the time to use the digital social influence tools. Launch the campaign: do not forget these kind of activities take place in real time. Key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor everything every day of the campaign and modify the strategy when needed.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.