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Measuring the Networked Nonprofit
Best links and resources for improving practice and proving results.
Curated by Beth Kanter
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The Complete Guide To Measuring Instagram

Beth Kanter's insight:

This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools.   Nonetheless, it does contain some useful information about  the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.


Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice. 





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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Measuring the Networked Nonprofit | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:

Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - 


After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.

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Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring

Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


I'm a fan of buffapp, especially to schedule my tweets.    They've now added analytics to their features.  


The Twitter analytics include: 

All clicks, retweets, mentions, reach and favorites that you will receive.

http://blog.bufferapp.com/twitter-facebook-linkedin-analytics



But metrics alone won't due any good unless you make sense of the data and create actionable insights.  Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.


Here's an example.   Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:


http://nonprofitorgs.wordpress.com/2012/09/16/five-types-of-nonprofit-tweets-guaranteed-to-get-retweeted/



This post shares some observations about five different types of tweets that most often get retweeted by nonprofits.    This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis


        However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.


Here they are:


1) Powerful stats that speak to your mission and programs
2) Quotes that inspire social good.

3) Well-formatted, easy to read factual tweets.

4) Position statements spoken with clarity and conviction.

5) Tweets that tap into the #BreakingNews cycle


So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate.  Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others.  See if it works with you and rinse and repeat. 


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David Armano - Google+

David Armano - Google+ | Measuring the Networked Nonprofit | Scoop.it
A few thoughts on measurement in reference to a specific case Metrics: Things you can measure Many of you who know me, may remember that we raised nearly…...
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Which Stats Matter: A Definitive Guide to Social Media Metrics

Which Stats Matter: A Definitive Guide to Social Media Metrics | Measuring the Networked Nonprofit | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
Beth Kanter's insight:

There’s a difference between knowing what the stats mean and knowing which stats are meaningful.


Metrics goes into four buckets:


Consumption

Sharing

Lead Generation

Sales



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Digital Metrics for Federal Agencies | HowTo.gov

Digital Metrics for Federal Agencies | HowTo.gov | Measuring the Networked Nonprofit | Scoop.it
Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your government Web, mobile, social media, and other digital channels.
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Networked Nonprofits Collect, Analyze, and Apply Social Data To Organizational Decisions

Networked Nonprofits Collect, Analyze, and Apply Social Data To Organizational Decisions | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


This is the second reference I've stumbled upon that talks about social media tracking/monitoring and metrics as "social data."   This is great reframing in the context of Networked Nonprofits - and measuring their activity. 


Here's the bit that caught my eye:


Whether it be for learning when is the best time to tweet for your audience or keywords that bring traffic to your website, data can be used in some form or another to influence communication strategy (including future social efforts), improve customer service (including resolving complaints), inform product development and understand consumer interests, habits and behavior.


In order for this to happen with nonprofits:


(1)  They already need to have a "data-informed" culture

(2)  They need foundational skills in collecting, analyzing, and applying social data.  This could be:

a)  Brand Monitoring

b)  Influencer Research
c)  KPI/Metrics to track performance of content on different channels, plus content analysis

 

Most importantly,  there needs to be someone on staff who is responsible for the task beyond a quick hit of looking a monthly spreadsheet.  Should also be an organizational process, given priority and importance. 


How does your nonprofit think about "social data" in the context of collecting data, sense-making, and applying it to decisions.

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6 Sigma Metrics: Building A Sustainable Data Driven Culture

Presentation introduces the foundation of a data-driven culture ...
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Avinash Kaushik - Google+

Avinash Kaushik - Google+ | Measuring the Networked Nonprofit | Scoop.it
Here's why it is stunningly silly to argue if Google Analytics is the right tool for Enterprises, or that Omniture is or WebTrends:Only…...
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