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Curated by Beth Kanter
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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Measuring Thought Leadership

Measuring Thought Leadership | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


Influences means a couple of different things.  You can measure other people's influence - as part of identifying champions or super fans or you can measure your own influence or organization's as part of a goal to have "thought leadership." 


This is a vanity metric - and there are several tools you can use to measure it.  This Infographic shows some of them.


Most important bit is the how to:


If you are really interested in taking advantage of your social influence score, it’s not enough checking your level every now and then. You’ll have to act.


What follows are the steps to develop a successful action plan according to Brian Solis (new media analyst at The Altimer Group) :


Track performances against current benchmarks that capture existing sentiments, behaviours and awareness.


Define who is your target audience.


Develop the strategy. You’ll find here the difference with the classic social media campaigns: you’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content.
Determine who are your most influential followers and use them in order to improve your social media campaign. If they are engaged, they will help you with no doubt. This is the time to use the digital social influence tools.
Launch the campaign: do not forget these kind of activities take place in real time. Key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial.
Measure constantly. Monitor everything every day of the campaign and modify the strategy when needed.



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7 Secrets of Social Media Conversion [Infographic] – Full Size View | Unbounce

7 Secrets of Social Media Conversion [Infographic] – Full Size View | Unbounce | Measuring the Networked Nonprofit | Scoop.it
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Beth Kanter's comment, August 4, 2011 12:44 PM
Useful diagram to explain the process, help map out a ladder of engagement and metrics to track. Also can be useful to figure out how and where A/B testing fits in.
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Big Data Reaches Cosmic Proportions [Infographic]

Big Data Reaches Cosmic Proportions [Infographic] | Measuring the Networked Nonprofit | Scoop.it
Since the advent of big data, it's been a struggle for some to get a real sense of just how big big data really is. You hear strange terms like "peta," exa" and "yotta"… but what does all that really mean?

When managing massive amounts of data, the scales were talking about can quickly reach astronomical proportions. Recent efforts to quantify big data have produced interesting results. A recent infographic from clearCi is one such effort, outlining the scale of data produced on the Internet each day: 2.5 quintillion bytes of data...


Read further to gain a better understanding of the scale of big data and the potential for future growth...


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What is EdgeRank? [Illustration]

What is EdgeRank? [Illustration] | Measuring the Networked Nonprofit | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org


If you need to explain EdgeRank, this is a nice visual that you can pop into a presentation

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Infographic: The History of Web and Social Analytics - The Measurement Standard: Blog Edition

Infographic: The History of Web and Social Analytics - The Measurement Standard: Blog Edition | Measuring the Networked Nonprofit | Scoop.it
This is from Douglas Karr on MarketingTech Blog:...
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