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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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HootSuite blog – Social Media Dashboard » Measuring Social Media ROI ~ HootSuite White Paper Series

HootSuite blog – Social Media Dashboard » Measuring Social Media ROI ~ HootSuite White Paper Series | Measuring the Networked Nonprofit | Scoop.it
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What Dell can teach your company about social media ROI

What Dell can teach your company about social media ROI | Measuring the Networked Nonprofit | Scoop.it
How is your company determining the return on investment for its social media programs?
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Social Media ROI: You’re Popular? So What. | Social Media Today

Social Media ROI: You’re Popular? So What. | Social Media Today | Measuring the Networked Nonprofit | Scoop.it
Good chart of inputs and outcomes
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How to Calculate the ROI of Social Media

Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media?
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ROI and the Impact of Social CRM — SocialFish

ROI and the Impact of Social CRM — SocialFish | Measuring the Networked Nonprofit | Scoop.it
Lindy Dreyer and Maddie Grant present their latest white paper on Social CRM and how to use it to get to the ROI of social media for associations.
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10 Tweetable Lessons in Marketing Analytics and ROI | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

10 Tweetable Lessons in Marketing Analytics and ROI | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Measuring the Networked Nonprofit | Scoop.it
Love these measurement tweets
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ROI of Social Media

Wondering if there is a ROI for social media? Wondering how to calculate the ROI? Check out 3 videos on this topic...
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