Social Media and Mobile Websites
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Social Media and Mobile Websites
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MediaPost Publications Mobile, Social Driving 36% Of In-Store Sales 04/28/2014

MediaPost Publications Mobile, Social Driving 36% Of In-Store Sales 04/28/2014 | Social Media and Mobile Websites | Scoop.it
Mobile, Social Driving 36% Of In-Store Sales - 04/28/2014
Joan Stewart's insight:

Sarah Mahoney spells out where retailers are still missing the mark with mobile.

- Sites that don't appeal to consumers.

- Customers not finding digital ad products in physical stores.

 

Jeff Simpson, Director of Deloitte Consulting "Retailers need to look at the whole customer journey. Mobile is not about driving m-commerce sales or conversion. It's about how it affects the big number"

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The Big Google Keyword Tool Update | Social Media Today

The Big Google Keyword Tool Update | Social Media Today | Social Media and Mobile Websites | Scoop.it
Google's official keyword tool - the Keyword Planner - just got its biggest overhaul since it was released. Learn how you can now visualize your Keyword Research with new mobile and trending data.
Joan Stewart's insight:

Larry Kim delving deeper into Google Keyword Planner updates. Yes Google is targeting Mobile for location and trending.

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Stock photos that don’t suck — Design / UX — Medium

Stock photos that don’t suck — Design / UX — Medium | Social Media and Mobile Websites | Scoop.it

ind DuFinding great stock photos is a pain. You’re left with either low-res amateur photos, people wearing cheesy headsets, or photos that are…

Joan Stewart's insight:

Find Dustin Senos on Medium. Offering content on stock photo's for projects you working on.

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Facebook’s Future is Mobile Marketing: Messenger is the Only Way to Chat on Mobile

Facebook’s Future is Mobile Marketing: Messenger is the Only Way to Chat on Mobile | Social Media and Mobile Websites | Scoop.it
Facebook’s latest announcement has come as a bit of a shock to it’s users. Facebook’s acquisition of WhatsApp in February made me think about the future of Facebook Messenger and I wasn’t w…
Joan Stewart's insight:

Warren Knight exposes Facebook move with apps on our smartphone devices.

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Instagram for Small Businesses | Social Media Today

Instagram for Small Businesses | Social Media Today | Social Media and Mobile Websites | Scoop.it
Tips to turn you into a small business Instagram marketing guru.
Joan Stewart's insight:

200 Million Users as of the end of March 2014 - Instagram some tips and solid advice from Stephanie Jones

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What You Need To Know About the New Twitter Layout

What You Need To Know About the New Twitter Layout | Social Media and Mobile Websites | Scoop.it
It would seem the suspicions of Mashable are confirmed. Twitter is going through a big design overhaul. Just yesterday, Twitter announced that a new profile design is coming for the 140 character soc…
Joan Stewart's insight:

What changes are on the horizon from Twitter, new look is a mix between Facebook and Pinterest by Trent Dyrsmid

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Lead Nurturing Campaigns | Social Media Today

Lead Nurturing Campaigns | Social Media Today | Social Media and Mobile Websites | Scoop.it
A marketing team that doesn’t invest time in a proper lead nurturing campaign could be missing out on a major sales opportunity. Lead nurturing through marketing automation allows you to deliver the right message at the right time to your prospects in order to accelerate their movement through the sales funnel.
Joan Stewart's insight:

Emily Bailey - 5 Challenges You May Run into and How to Overcome the Hurdles in setting up a Campaign.

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The Big Three (KLOUT KRED PEER INDEX)

The Big Three (KLOUT KRED PEER INDEX) | Social Media and Mobile Websites | Scoop.it


How to Use Klout, Kred and PeerIndex to Grow Your Sales and Revenues I have tripled mine in 6 months. THE BIG THREE!!!!


Via Justin Matthew
Joan Stewart's insight:
When working online people need to know who you are, how accomplished you are with what you say you are able to achieve. One exceptionally easy way to overcome not being know is using 1 or all 3 of these tools mentioned in Justin Matthew's article.
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Justin Matthew's curator insight, March 30, 2014 7:03 AM

How to Use Klout, Kred and PeerIndex to Grow Your Sales and Revenues I have tripled mine in 6 months. THE BIG THREE!!!!

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How Boolean Search Improves Your Social Media Monitoring |

How Boolean Search Improves Your Social Media Monitoring | | Social Media and Mobile Websites | Scoop.it
Use Boolean search terms on Twitter, Facebook and Google+ to pull the detailed results you need to help you serve customers and build blogger outreach.
Joan Stewart's insight:

Kelsey Jones giving descriptive ideas on Boolean Search with Social Media Sites.

 

Giving you the tool to get a better idea of what's being said about your products and services online.

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7+ Under-Utilized Google Analytics Reports for Conversion Insights

7+ Under-Utilized Google Analytics Reports for Conversion Insights | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Peep Laja Insights into Analytics - 7 Google Comprehensive Ways to looking at reports.

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Mobile Madness | Social Media Today

Mobile Madness | Social Media Today | Social Media and Mobile Websites | Scoop.it
If you've been waiting for the year of mobile--forget about it—I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops. It is sheer madness to not start thinking mobile first.
Joan Stewart's insight:

Drew Neisser - Mobile Century, the growth is unbelievable, there are many considerations to be made, 5 tips.....

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Social Media Marketing and Digital Marketing | Social Media Today

Social Media Marketing and Digital Marketing | Social Media Today | Social Media and Mobile Websites | Scoop.it
From the insights of digital marketing experts, here are some of the social media marketing trends that can impact the growth and success of your digital marketing and search engine optimization campaigns. Are you ready to embrace these trends to integrate them to your internet marketing structures?
Joan Stewart's insight:

Jason Bowden article Social Media Marketing is a need more than a want!

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Facebook’s New Page Layout 2014 – What Matters to You

Facebook’s New Page Layout 2014 – What Matters to You | Social Media and Mobile Websites | Scoop.it
Related Posts :Facebook Launches Redesigned Fan Pages on MobileFacebook Changes News Feed Algorithm (Again!)3 Tips for Busy Facebook Page Admins to Best Leverage AssetsUpdated Design Layout for Mobile Facebook TabsFacebook Timeline Contest App for the News FeedBy Blogsdna
Joan Stewart's insight:

Facebook has launched a new design, article by Mike Gingerich covering the changes taking place.

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Hashtags in Social Media Marketing | Social Media Today

Hashtags in Social Media Marketing | Social Media Today | Social Media and Mobile Websites | Scoop.it
Hashtags enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition.
Joan Stewart's insight:

Used correctly Hashtags are Labels for Content by Pam Dyer

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7 Steps for Structuring a Product Campaign

7 Steps for Structuring a Product Campaign | Social Media and Mobile Websites | Scoop.it

We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time.


Via Kamal Bennani, Gerrit Bes
Joan Stewart's insight:

Brennan Girdler breaks down each necessary step taken in structuring a Product Campaign.

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Why Google's Point of View(s) Is Changing + Social Media ROI | Social Media Today

Why Google's Point of View(s) Is Changing + Social Media ROI | Social Media Today | Social Media and Mobile Websites | Scoop.it
Google recently made a change to the way it displays metrics. You'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. What does this mean to us?
Joan Stewart's insight:

Randy Milanovic - Impressed with this remark "Quick and easy as it might be, someone has to put at least moment's worth of thought into pressing the "+1" button – giving you an implicit endorsement.

 

Taking that action says something about what they think of you or your ideas, and the message that sends you is a lot more meaningful than an anonymous "view" that may or may not have actually been read." 

 

If you enjoyed the article, ad or picture IMHO it is etiquette to leave a comment and '+JJJJJ'  so some credit is given for time spent preparing media you consume.

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Take Advantage of Twitter’s New Layout | Social Media Today

Take Advantage of Twitter’s New Layout | Social Media Today | Social Media and Mobile Websites | Scoop.it
Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.
Joan Stewart's insight:

Go Big visit Often on Twitter - changes rolling out update by Sharmin Kent

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How To Get Your Hashtag Trending On Twitter | Hashtags.org

How To Get Your Hashtag Trending On Twitter | Hashtags.org | Social Media and Mobile Websites | Scoop.it
It's easy to make a #hashtag on Twitter, but it takes extra analysis to create a hashtag that will become a trending topic. Here are some tips to help get yours on the front page.
Joan Stewart's insight:

Creating A Hashtag That Makes The Trending List - Vanessa Doctor suggests 5 Steps to follow along with links in the to article on the do's and don't's of hashtags.

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Three Ways to Locate and Connect with Potential Clients via Twitter | Social Media Today

Three Ways to Locate and Connect with Potential Clients via Twitter | Social Media Today | Social Media and Mobile Websites | Scoop.it
How do you get your content in front of the people you need to see it? Here are three ideas on how to use Twitter to reach your target prospects.
Joan Stewart's insight:

There Is More To Twitter Than Just A Tweet - Andrew Hutchinson elaborates on How To Connect With Potential Clients via Twitter.

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4 Smart Ways To Use Hashtags To Get More Pinterest Followers

4 Smart Ways To Use Hashtags To Get More Pinterest Followers | Social Media and Mobile Websites | Scoop.it
4 Smart Ways To Use Hashtags To Get More Pinterest Followers Hashtags isn’t just for sites like Twitter, Facebook, Instagram and GooglePlus. If you want to get more attention and build your Pintere…
Joan Stewart's insight:

Using Hashtags with some forethought by Anna Bennett. #Hashtags are great for tracking, used correctly may mean more business, this article specifically covers being used in Pinterest. 

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10 Mobile Marketing Solutions for Small Businesses

10 Mobile Marketing Solutions for Small Businesses | Social Media and Mobile Websites | Scoop.it
Launching a mobile marketing campaign is a piece of cake with these tools and services.
Joan Stewart's insight:

Mobile Marketing Solutions for Small Business by Sara Angeles. 10 Platforms to be used with mobile marketing.

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LinkedIn's Content Publishing Flood: 4 Tips for Staying Afloat

LinkedIn's Content Publishing Flood: 4 Tips for Staying Afloat | Social Media and Mobile Websites | Scoop.it
LinkedIn's Influencer program promises great opportunity and exposure for thought leaders. However, if the quality of discussion in many LinkedIn groups is an indication, the platform may soon have...
Joan Stewart's insight:

Mike Bailey reviews LinkedIn opening it's content publishing platform to all members. How to effectively stay on top of the rising tide.

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How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO | Social Media and Mobile Websites | Scoop.it
Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can be...
Joan Stewart's insight:

Keywords, Content, Strategy using Google Algorithm updates by Christopher Baldock

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Why Marketers Need More Education to Push Content Publishing Forward

Why Marketers Need More Education to Push Content Publishing Forward | Social Media and Mobile Websites | Scoop.it
Research studies show us that although organizations increasingly recognize the value of content marketing, many marketers continue to struggle with the basics of the practice and doubt their effec...
Joan Stewart's insight:

Ardath Albee article covers how Marketers Feel There Has Been More Change Over the Past 2 Years Than The Past 50. Digital Marketers are requiring training!

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Defining Social Personalities | Social Media Today

Defining Social Personalities | Social Media Today | Social Media and Mobile Websites | Scoop.it
We’re moving into the era of social context. Technology will get us there very soon to deliver personalized and individualized experiences between humans and brand marketers, delivering real time opportunities to speak human to human, as it should be.
Joan Stewart's insight:

Bryan Kramer - Craft personalized words the customers can relate to and deliver at the right time in the right place.

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Diana Swan's curator insight, March 17, 2014 5:33 AM
No matter what business you are in I believe business begins and ends with People,impact on a person's feelings and you will have made a lasting impression.