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Good News for Organic Reach on Facebook | Social Media Today

Good News for Organic Reach on Facebook | Social Media Today | Social Media and Mobile Websites | Scoop.it
We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.
Joan Stewart's insight:

Driving more Traffic in Facebook by Sarah Matista

 

It has been done tagging person to person, now you will be able to achieve the same result going page to page. Great for Small Business.

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Kill Switch – Stop Your Stolen Device Being Used! | Pre pay as you go Blog

Kill Switch – Stop Your Stolen Device Being Used! | Pre pay as you go Blog | Social Media and Mobile Websites | Scoop.it
According to a proposed US bill, all phones should have a Kill Switch through which phone users are able to shut down their devices in case of theft
Joan Stewart's insight:

Article by Darren Wall covers to possibility of a device to lock down your mobile if stolen. Futuristic possibly, helpful most definitely. Good to know this type of security is being looked into.

 

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Speed Up Your WordPress Hosting Blog to get a higher Google rank

Speed Up Your WordPress Hosting Blog to get a higher Google rank | Social Media and Mobile Websites | Scoop.it
Speed Up Your WordPress Hosting Blog to get a higher Google rank more than 75 million web sites across the globe powered by WordPress, making the CMS
Joan Stewart's insight:

Loading time on WordPress sites by Berrie Pelser;

 

"WordPress is very flexible and intuitive, but there are many aspects of the site that are automatically enabled but not used. The infographic below, which is provided to us by the fine folksat WhoIsHostingThis, will lay out for you some of the things you can do to try improving your site’s performance without breaking the bank."

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25 Awesome Social Media Icon Sets for 2014

25 Awesome Social Media Icon Sets for 2014 | Social Media and Mobile Websites | Scoop.it
Social media is everywhere and I love it! I'm always on the look-out for awesome and trendy social media icon collections that can be freely downloaded and used on your website(s). These are my fav...
Joan Stewart's insight:

Always looking for neat icons to use, here are some from Scott Buehler for 2014.

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Facebook Updates News Feed for Pages: This Week in Social Media

Facebook Updates News Feed for Pages: This Week in Social Media | Social Media and Mobile Websites | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook algorithm, Twitter Card analytics, Facebook mobile ads)
Joan Stewart's insight:

Social Media updates for the week by Cindy King

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5 Great Tools For Creating Animated Videos - Business 2 Community

Joan Stewart's insight:

#VideoMarketing - Article by Ben Berstein. Some great suggestions on software to use. Pricing indicated, how much knowledge you require to set a system up, together with tips.

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Can social media be used for mobile direct response? - Mobile Commerce Daily - Columns

Can social media be used for mobile direct response? - Mobile Commerce Daily - Columns | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

The key to making direct response work on social is brutal dicipline with targeting and optimization. by John Busby

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Will 2014 Finally Be the Year of the Web Analyst?

Will 2014 Finally Be the Year of the Web Analyst? | Social Media and Mobile Websites | Scoop.it
See on Scoop.it - Social Media, SEO, Mobile, Digital MarketingDemand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to emb...

Via Gerrit Bes
Joan Stewart's insight:

Will 2014 Finally Be the Year of the Web Analyst?

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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Social Media and Mobile Websites | Scoop.it
While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strat...
Joan Stewart's insight:

Article by Devika Girish with tips on how to;

Focus on localized content.

Understand mobile search intent.

Leverage video marketing.

Define mobile conversion points.

Be touch friendly.

An interesting read with points to remember.

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How To Hire Effective Content Marketing Writers and Editors

How To Hire Effective Content Marketing Writers and Editors | Social Media and Mobile Websites | Scoop.it
We've all heard the theory: It's easy to hire good content writers because traditional media outlets are letting so many of them go these days. Unfortunately, this isn't always the case. Find out h...
Joan Stewart's insight:

Grant Butler using his methodology WRITE | Write, Rapport, Interest, Trust and Edit in detail to give you a better idea on who to select.

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19 Mobile, Content, Email, Social Media, And Marketing Automation Stats For 2014

19 Mobile, Content, Email, Social Media, And Marketing Automation Stats For 2014 | Social Media and Mobile Websites | Scoop.it
What factors are going to influence digital marketing efforts this year and to what extent? Are there any surprises waiting in 2014?
Joan Stewart's insight:

Some Key Trends
In 2014, around 35% of all search engine traffic will be from mobile devices.
Mobile search advertising is expected to grow by 76% this year.
Mobile banner advertising is expected to grow by 100%.
40% of mobile marketers are planning on developing a mobile app in 2014.
Email with social sharing will boost CTR by more than 150%.
Social media is one of the top driver in relationship building for almost 5 in 10 of enterprise brands.
image by: neolane



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Infographic: Why Mobile Email Marketing is No Longer Optional | Mobile Marketing Watch

Infographic: Why Mobile Email Marketing is No Longer Optional | Mobile Marketing Watch | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Keeping you finger on the pulse with Mobile Marketing Watch

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Introducing Gen C - The YouTube Generation – Think Insights – Google

Introducing Gen C - The YouTube Generation – Think Insights – Google | Social Media and Mobile Websites | Scoop.it
Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of millennials are made up of Gen C, YouTube’s core (though by no means only) audience.
Joan Stewart's insight:

Who are Gen C and What are they happy with. Article Google Think Insights still very relevant going into 2014.

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Diana Swan's curator insight, January 7, 3:13 AM

This is a great presentation, Generation C is not restricted to age it is a mode of behaviour.  Thank you for this.

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6 Beginner Tips For Creating A Solid Social Media Marketing Strategy - Business 2 Community

6 Beginner Tips For Creating A Solid Social Media Marketing Strategy - Business 2 Community | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Brittany Berger saying it like it is, using Social Media find the right place for your business. In for the long haul, by yourself.... Plan and schedule, being organized is a must.

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How To Stop Unwanted Text Messages | Mobile Marketing Watch

How To Stop Unwanted Text Messages | Mobile Marketing Watch | Social Media and Mobile Websites | Scoop.it

Derek Johnson wrote this article in 2011, however with increasing numbers of text messaging you may find this of interest whether you are selling using text messages, or on the receiving end of too many messages.Derek Johnson wrote this article in 2011, however with increasing numbers of text messaging you may find this of interest whether you are selling using text messages, or on the receiving end of too many messages.

Joan Stewart's insight:

Derek Johnson wrote this article during 2011, with text message marketing now on the increase this may be of interest to those on the receiving end of too many messages.

 

Marketing with text messages this is a must read to ensure you are doing it correctly.

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Integrated Cross Channel Mobile Strategies: 3 Tips for Coming Up wi...

In a survey of client-side marketers worldwide it was found that only 17% of marketers reporting that mobile was “very integrated” into overall marketing str...
Joan Stewart's insight:

Setting up Mobile may not be just plugging in to one size fits all. Some excellent ideas and case studies in this SlideShare from Mobile Marketing Association to assist; If the link does not work go here.... http://www.slideshare.net/MMAglobal

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How Klout Can be Used as a Great Networking Tool

How Klout Can be Used as a Great Networking Tool | Social Media and Mobile Websites | Scoop.it
When we think of Klout, we think of the social media scoring analytic tool. However, what many people do not know about Klout is that it is great for networking. Or perhaps many people are aware of...
Joan Stewart's insight:

Miriam Slozberg defines the use of Klout, some may wonder why to use such a platform and this is logically explained.

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How to Optimize Email Content for Any Screen Size

How to Optimize Email Content for Any Screen Size | Social Media and Mobile Websites | Scoop.it
Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step wit...
Joan Stewart's insight:

Jenny DeGraff points out the following in the article:

Optimizing Design - Optimizing Content - Optimizing Campaigns

 

Summary: 'Thoroughly test all aspects of your email campaigns. Be sure that images load properly and quickly; layouts are readable on any device or screen; content is clear, concise and scannable; and CTAs are easily actionable and “above the fold.”'

 

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Top 3 challenges of personalization in mobile marketing - Mobile Commerce Daily - Columns

Top 3 challenges of personalization in mobile marketing - Mobile Commerce Daily - Columns | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Article by Neil Parker -

1. Context, the key is customizing tactics based on what people are comfortable with.

2. Connection, marketers need to marry big data with consumer insights from social media and their conversation with customers to truly understand consumers' path to purchase.

3. Control, giving the power to the consumer, and listening to your community of customers, ensures that marketing messages are wanted and not intrusive.

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Customer Experience Optimization is a Round Trip - Business 2 Community

Customer Experience Optimization is a Round Trip - Business 2 Community | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

What a Mountain Teaches - brilliant article by Sarah Simon

Keeping customers engaged, entertained, happy and enjoying the trip is the key elements to marketing.

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Why Google+ will demand our attention in 2014 | Social Media Today

Why Google+ will demand our attention in 2014 | Social Media Today | Social Media and Mobile Websites | Scoop.it
Now that brands can email their followers on Google+, the following updates make me feel confident that Google+ is here to stay in the years to come
Joan Stewart's insight:

Sanchit Khera article  "Autonomy, Mastery, & Purpose. Give your audience a community that allows them to do these three things and you've got an engaged user for life."

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Social Media Bubble | Social Media Today

Social Media Bubble | Social Media Today | Social Media and Mobile Websites | Scoop.it
Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could be used for business benefit.
Joan Stewart's insight:

Right in every aspect on Social Media by Paul Tunnah. Are big brands using Social Media as a broadcasting platform, well if so you got it all wrong. Social Media is in Communication, the two way street of chatting and sharing. Excellent article to read, be aware of what and how you treat your own social media platforms.

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Digital Marketing Trends 2014

Digital Marketing Trends 2014 | Social Media and Mobile Websites | Scoop.it
The year of 2014 is upon us and as a result, big changes are expected this year. In the field of digital marketing, a lot of predictions have been floating around since 2013 about the big things that will emerge in 2014.
Joan Stewart's insight:

Mobile Marketing – Interestingly, mobile marketing is slowly emerging and establishing itself to become one of the more dominant forms of marketing. More people are using their portable devices to conduct business on the go. To top it off, many websites are opting for for a mobile compatible design, according to Google’s Responsive Web Design. The more responsive web design a website has, the more probability people will return to your website and continue doing business with you.

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Social Media Marketing Will Be Increasingly Mobile This Year | Mobile Marketing Watch

Social Media Marketing Will Be Increasingly Mobile This Year | Mobile Marketing Watch | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Growth on a variety of Social Media platforms in Mobile, continued growth as the year progresses by Jared Reitzin

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Twitter Rules for Businesses in 2014 | Social Media Today

Twitter Rules for Businesses in 2014 | Social Media Today | Social Media and Mobile Websites | Scoop.it
After more Twitter PR disasters in 2013, now's a good time to note a few definite DON'Ts for the social media platform to help avoid going viral for all the wrong reasons.
Joan Stewart's insight:

Love this article by Anrew Hutchinson covering some ethical boundaries on Twitter. Keep positive, negativity is not required.

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