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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | Social Media and Mobile Websites | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


Via Robin Good
Joan Stewart's insight:

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.

 

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Future of Information Marketing: Pros, Cons and Predictions

Future of Information Marketing: Pros, Cons and Predictions | Social Media and Mobile Websites | Scoop.it

Via MARY HELEN FERRIS
Joan Stewart's insight:

Interviews by Rob Toth still relevant today, most have predicted correctly in the interviews with many well know Social Media and Marketing Experts.

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Joan Stewart's comment, March 5, 2014 8:42 AM
Thanks for sharing, most appreciated.
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How 4 brands embraced Periscope to enliven their content marketing

How 4 brands embraced Periscope to enliven their content marketing | Social Media and Mobile Websites | Scoop.it
For years, live streaming has been the social web’s AAAA player. A “can’t miss” prospect, hyped up as “the next big thing” year-after-year, only to flame-out once reaching the big leagues. That was until 2015, when the next wave of mobile-first, native app, live-streaming call-ups stepped up to the plate. And unlike their predecessors, these …
Joan Stewart's insight:

Austin Talbert - Live streaming apps have been around for years Periscope and Meerkat for Twitter are ready and waiting. Article has some great case studies to preview.

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FCC’s New TCPA Declaratory Ruling - What Every Marketer Needs to Know

On June 18th, the FCC voted on a package of declaratory rulings under the Telephone Consumer Protection Act (TCPA). The rulings are designed to provide clarity on…
Joan Stewart's insight:

Marketing with Mobile know your legal rights, keep in contact with the MMA (Mobile Marketing Association) updates. Video include Chief Privacy Officer - Becky Burr, Senior Director of Risk and Identity - Mitch Young and Business Assurance Product Manager - Tom Nowacyzk of Neustar in this 30 minute video.

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Seven DevOps Videos You Have to Watch By @NeccoCeresani | @DevOpsSummit #DevOps | news.sys-con.com

Seven DevOps Videos You Have to Watch By @NeccoCeresani | @DevOpsSummit #DevOps | news.sys-con.com | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Necco Ceresani with an Excellent selection of Videos to watch.

James Mickens - Computers are a sadness, I am a cure.

Exploring the Uncharted Territory of Microservices with Gene Kim, Andrew Philips, Gary Gruver and Randy Shoup

Artur Bergman – Artur on SSDs

Charity Majors - Hiring a Tech Ops Team

Tomas Doran – Sensu and Sensibility

ChefConf 2014 – DevOps: No Horsesh**

Are you suffering from Severe CI?

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#HowTo Use Canva @Canva #WebToolsWiki

#HowTo Use Canva @Canva #WebToolsWiki | Social Media and Mobile Websites | Scoop.it
Canva is a simple tool to create original, authentic graphic designs and photo illustrations with ease! Make your social media and your business look good.
Joan Stewart's insight:

WebToolsWiki.com Great overview on how to use Canva for online design!

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Google just boosted the odds that it will eventually acquire Twitter

Google just boosted the odds that it will eventually acquire Twitter | Social Media and Mobile Websites | Scoop.it

To Google's plan to build a Facebook-style social network—and data-collection service—has failed, which is why it will probably buy Twitter.

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Mathew Ingram - To be or not to Be? Google and Twitter, read all about it here....

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How Video Content Can Improve SEO and Lead Generation - SiteProNews

How Video Content Can Improve SEO and Lead Generation - SiteProNews | Social Media and Mobile Websites | Scoop.it
As it currently stands, images rule the roost for online visual content. Without captivating, funny, and relevant images attached to the top-notch content
Joan Stewart's insight:

Tina Courtney-Brown on the topic of Video improves SEO why this content channel is not only important for building a consumer base, also helps connect businesses with people in high places.

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8 Super Handy Things I Just Learned About Google Photos

8 Super Handy Things I Just Learned About Google Photos | Social Media and Mobile Websites | Scoop.it
Google just launched a free, unlimited photo storage service. They're calling it — wait for it — Google Photos. I met with Google shortly after the..
Joan Stewart's insight:

Greg Kumparak step by step to update your Google and save images, just in case you missed it, change is about to happen!

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5 Mobile Marketing Trends for 2015 and Beyond

5 Mobile Marketing Trends for 2015 and Beyond | Social Media and Mobile Websites | Scoop.it
Mobile marketing has evolved exponentially over the past few years. In fact, it recorded a number of milestones in 2014. Sample this report by HubSpot, according to which – Mobile commerce will…
Joan Stewart's insight:

Michael Georgiou with an interesting round-up on mobile apps, mobile web, content marketing and location based services. One comment that stood out from the rest is use of Social Media ads going a long way into getting the desired results. #MobileMarketing

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New Salesforce line helps enterprises deliver in-app customer support

New Salesforce line helps enterprises deliver in-app customer support | Social Media and Mobile Websites | Scoop.it
Companies large and small are scrambling to keep up with the demands of an increasingly mobile world, and on Thursday Salesforce unveiled a new line of tools that's designed to help.
Joan Stewart's insight:

Katherine Noyes uncovers new tools designed to help with Service side using Mobile Apps. Chat enabling chat support in real-time, Tap-to-Call App enabling customer to access live phone support from any mobile app. Handy for medium to small business with new apps in the pipeline.

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Pinterest Pins Down Commerce With Buy Button Rollout - AdExchanger

In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards.... Continue reading »
Joan Stewart's insight:

Tilde Herrara Buy Button Count Down on Pinterest to make Mobile Marketing quick and simple with Mobile Payments on the horizon.

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Evergreen 2D Bar Code #MobileMarketing

Evergreen 2D Bar Code #MobileMarketing | Social Media and Mobile Websites | Scoop.it

The secret of the little QR Code, also known as the 2D Bar CodeWhen published in a Magazine, on a T-Shirt, Coffee Mug or Website, it holds the value of being able to share fresh posts from the same code regularly. You are able to save it onto your Mobile Device and return to it later!Keep in mind the "Evergreen" factor, yes the information on the code can be updated by the minute, hour, day, week, special events, local holiday events, there is no limit as to how often you add fresh data

Joan Stewart's insight:

QR Code Marketing is Evergreen. Campaign designed to add fresh content to keep customers happy on timing of your choice.

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3 Effective Strategies to Turbo Charge Your LinkedIn Success - Adam Houlahan

3 Effective Strategies to Turbo Charge Your LinkedIn Success - Adam Houlahan | Social Media and Mobile Websites | Scoop.it
Spending time on LinkedIn and being productive with your LinkedIn efforts can be very different. Adam shares his LinkedIn blue print to success. A must read
Joan Stewart's insight:

Adam Houlahan steps you through how to use LinkedIn efficiently to find the right people you are searching for irrespective of whether it is a staffing situation or possible clients.

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Why Augmented Reality Marketing Will Be Huge in 2015

Augmented reality has yet to earn the respect it deserves. This new technology is frequently seen a little bit gimmicky, rather than being heralded as a means of truly delighting and engaging audienc…
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Lauren B. Mangiaforte eloquently explains exactly what Augmented Reality Marketing is, and how it could be put into Mobile Marketing.

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63 Digital Advertising Terms Every Marketer Should Know - Marketing Action Blog - Act-On

63 Digital Advertising Terms Every Marketer Should Know - Marketing Action Blog - Act-On | Social Media and Mobile Websites | Scoop.it
Here are 54 (relatively) jargon-free explanations of the most common digital advertising terms. Enjoy!
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Jamie Turner with a breakdown on what advertising terms being used today mean.

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8 Digital Marketing Trends That Are Dominating 2015 | EpicBrandz

8 Digital Marketing Trends That Are Dominating 2015 | EpicBrandz | Social Media and Mobile Websites | Scoop.it
The top eight digital marketing trends that are dominating content strategies and marketing discussions across the globe.
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EpicBrandz article, some excellent case studies, ideas and links to motivate! Going into the future with perspective.

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LinkedIn Social Selling Index

LinkedIn Social Selling Index | Social Media and Mobile Websites | Scoop.it
Get your Social Selling Index to find out how good you are at social
selling on LinkedIn. #GetYourSSI
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LinkedIn Social Selling New Feature! How and What to do to increase your online performance in LinkedIn

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Maintain Focus: 20 Website Designs with Centered Layouts | NOUPE

Maintain Focus: 20 Website Designs with Centered Layouts | NOUPE | Social Media and Mobile Websites | Scoop.it
Website designs with fixed width centered layouts are like a blast from the past that remind us of those good old days when a majority of web sites were ba
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Nataly Birch Website Design with Centered Layouts to Maintain Focus with 20 sites to view for ideas.

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Adopting Cloud Is No Longer An Advantage, HBR Finds - InformationWeek

Adopting Cloud Is No Longer An Advantage, HBR Finds - InformationWeek | Social Media and Mobile Websites | Scoop.it
The analytics unit of Harvard Business Review concludes that since everybody is doing it, less advantage is found in moving to cloud.
Joan Stewart's insight:

Charles Babcock - Speed to market is what is required, success on the cloud depends on how organizations manage use of the cloud.

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Nine Must-Have Tools and Apps for Business Executives - SiteProNews

Nine Must-Have Tools and Apps for Business Executives - SiteProNews | Social Media and Mobile Websites | Scoop.it
You're only as current as the technology you utilize, so if you're a digital business owner looking to get to the top, staying trendy is part of the proces
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Tina Courney-Brown with great tips for Business on the Run!

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Google+ Photos Is Shutting Down On August 1st

Google+ Photos Is Shutting Down On August 1st | Social Media and Mobile Websites | Scoop.it
This one might be a bit confusing due to product naming weirdness, but here we go: Google+ Photos, the photo sharing solution built into Google's social..
Joan Stewart's insight:

Greg Kumparak The next Google move! Take note of why and when.

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Top mobile marketing tips from the experts

Top mobile marketing tips from the experts | Social Media and Mobile Websites | Scoop.it
As the use mobile devices continues to increase at a dramatic rate, a well-defined mobile marketing strategy in 2015 is essential for any business. Business Sense speaks to mobile experts for their tips on making the most of mobile.
Joan Stewart's insight:

Business Sense run down on #MobileMarketing with Mobile Apps with the shift Google recently made with promoting mobile friendly website being available.

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Pinterest buy turns Pinterest into a giant online shop

Pinterest buy turns Pinterest into a giant online shop | Social Media and Mobile Websites | Scoop.it
Pinterest buy turns Pinterest in to a giant online shop enabling brands to implement the Pinterest buy button this 2015 summer
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Elsa van Swieten shares the new Pinterest Buy Button arrival.

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Social Media Marketing Trends Gaining Traction in 2015: New Research

Social Media Marketing Trends Gaining Traction in 2015: New Research | Social Media and Mobile Websites | Scoop.it
Discover social media marketing trends from recent studies to help you gauge whether your social media marketing choices are on track.
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Suzanne Delzio Sales through Social Media are rising, some experts warn that social media's primary role as a relationship facilitator will be damaged if too much commerce is introduced.

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How to switch User Agents in desktop browsers | mobiForge

How to switch User Agents in desktop browsers | mobiForge | Social Media and Mobile Websites | Scoop.it
Looking to test mobile websites in your desktop browser? Or, maybe you need to test page weight and load times in the mobile environment? These tasks are easily done by changing the browser’s default User Agent header. This article describes a few
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Pawelpiejko article delves into User Agents available to use for testing within Desktop Browsers.

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5 keys to creating a viral promotion

5 keys to creating a viral promotion | Social Media and Mobile Websites | Scoop.it
In this post we explain you the 5 points you should keep in mind when creating an effective viral campaign.
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EasyPromosApp article delving into #DigitalMarketing going viral. Great examples given and steps to consider when setting up the campaign.

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