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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | Social Media and Mobile Websites | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


Via Robin Good
Joan Stewart's insight:

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.

 

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Future of Information Marketing: Pros, Cons and Predictions

Future of Information Marketing: Pros, Cons and Predictions | Social Media and Mobile Websites | Scoop.it

Via MARY HELEN FERRIS
Joan Stewart's insight:

Interviews by Rob Toth still relevant today, most have predicted correctly in the interviews with many well know Social Media and Marketing Experts.

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Joan Stewart's comment, March 5, 8:42 AM
Thanks for sharing, most appreciated.
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | Social Media and Mobile Websites | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to be…
Joan Stewart's insight:

Tom Pick with 9 General Marketing Stats | 5 Online Demographics Stats | 13 Content Marketing Stats | 7 Blogging Stats | 7 Visual and Video Marketing Stats | 5 SEO Stats | 15 Social Media Marketing Stats Plus more all with links to delve in deeper over the weekend.

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Top 5 Digital Job Trends For 2015

Top 5 Digital Job Trends For 2015 | Social Media and Mobile Websites | Scoop.it
With the countdown to Christmas and New Year about to officially begin, it’s that time of year when prediction blogs start to pop up here, there and everywhere as everyone tries to predict what certain industries might have in store over the next...

Via Rami Kantari
Joan Stewart's insight:

Amy Edwards winding down the year with predictions "Digital Job Trends" going forward into 2015. 

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7 Simple Ways to Boost Engagement on Your Facebook Page

7 Simple Ways to Boost Engagement on Your Facebook Page | Social Media and Mobile Websites | Scoop.it
Robb LejuwaanWhat's the best way to boost engagement on Facebook when the algorithm is constantly changing? Try these 7 Simple Actions. They algorithm-busting Facebook tricks will increase the number of people who see your content.
Joan Stewart's insight:

Robb Lejuwaan offering ways to boost engagement on Facebook. Details recent changes and current stats. Interesting article with some great suggestions. Should you continue with Facebook this article is for you. Personally I am testing the new Social Media Platform with 1 Million signups in the 1st month called Tsu, here is an invitation to take a look and test, Tsu is free, with a twist that it will pay you for content http://tsu.co/JoanStewart

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1 Month Old Social Media Platform tsū | Listly List

Some articles for you to decide whether tsū is for you! Claim your vanity URL on the new social network #tsū - my invite code is http://tsu.co/JoanStewart |
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#tsū for You? Not Sure, read the articles and make a decision, tsū is one month old tomorrow and time is waiting for nobody!

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FreshDesk Review - Complete Customer Support

FreshDesk Review - Complete Customer Support | Social Media and Mobile Websites | Scoop.it
Freshdesk is a quality solution for companies looking to easily handle their customer satisfaction and ticket resolution in a professional, unified manner. With multi-channel support, a focus on usability, and affordable pricing, Freshdesk is a no-brainer.
Joan Stewart's insight:

Andy Nathan reviews the new Freshdesk Customer Support Platform. Included is Analytics, Mobile App to provide in-app support to mobile customers. Integrated Game Mechanics added for a gaming system and more....

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5 Tips for Optimizing Your Blog for Mobile - Jeffbullas's Blog

5 Tips for Optimizing Your Blog for Mobile - Jeffbullas's Blog | Social Media and Mobile Websites | Scoop.it
A website that doesn’t scale for mobile makes you look out of touch and not an authoritative blogger. Here are 5 tips for optimizing your blog for mobile
Joan Stewart's insight:

Rosie Barry-Scott presents some great tips on converting to a Mobile platform for your Blog. Security is must and testing from every angle on a emulator.

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Tweet from @WebToolsWiki

Tweet from @WebToolsWiki | Social Media and Mobile Websites | Scoop.it
Why join the regathering of the #blogging tribes of @Triberr for #Connectober ? http://goo.gl/qzrJj4 by @mqtodd pic.twitter.com/gWTQ1EZB4q
Joan Stewart's insight:

Michael Q Todd - Finding the right places to share information with WebToolsWiki.com by @WebToolsWiki  #Connectober

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7 Creative Flat Design WordPress Themes

7 Creative Flat Design WordPress Themes | Social Media and Mobile Websites | Scoop.it
There is a good reason the flat design has become so popular in the web design world. The layout not only looks impressive, it offers designers the chance to create image based pages that speak volu…
Joan Stewart's insight:

Jeff Hough briefly explains why Flat Design is popular within the web design world. 7 WordPress themes are showcased with the price tag for you to consider.

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Why focus on long tail keywords?

Why focus on long tail keywords? | Social Media and Mobile Websites | Scoop.it
Focusing on long tail keywords can be very profitable to your SEO strategy. Read this post to learn how to define them!
Joan Stewart's insight:

Marieke van de Rakt explains in simple illustration format how to use effective and efficient long tail keywords.

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Twitter Remarketing: What It Is and How to Use It to Target Audiences

Twitter Remarketing: What It Is and How to Use It to Target Audiences | Social Media and Mobile Websites | Scoop.it

Matthew YeoAdvertising - When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful new ally.

Joan Stewart's insight:

Matthew Yeoman - Why you should consider using Twitter Remarketing. Some good pointers and reasons to ponder.

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Visuals are indispensable for converting millennial shoppers on mobile: report - Mobile Commerce Daily - Research

Visuals are indispensable for converting millennial shoppers on mobile: report - Mobile Commerce Daily - Research | Social Media and Mobile Websites | Scoop.it
Joan Stewart's insight:

Chantal Tode gives insight into a study performed on how people are reacting to mobile shopping. Visuals still count! Browsers vs Apps... read on

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4 Tips for Amplifying Your Mobile Content Marketing - Jeffbullas's Blog

4 Tips for Amplifying Your Mobile Content Marketing - Jeffbullas's Blog | Social Media and Mobile Websites | Scoop.it
Content marketing has been synonymous with desktops. In the past five years the use of mobile has boomed. Here are 4 tips for your mobile content marketing
Joan Stewart's insight:

Yazmin Gray covers 4 great steps about Mobile. Planning what direction to take before taking it.

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My Best Reads This Year

My Best Reads This Year | Social Media and Mobile Websites | Scoop.it
TweetBe Sociable, Share! Tweet No related posts.
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Frederic Filloux wrapping up with his best reads of 2014

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Home

Home | Social Media and Mobile Websites | Scoop.it
Our latest Newsletter with News about Tools 355 Useful Tools in 2 Slideshares! Please subscribe to our latest newsletters
Joan Stewart's insight:

2015 Should be started off on a good footing!

 

Need Tools to get your site ready?

 

Look no further #WebToolsWiki a site  growing daily with new ideas, new tools, and an invitation to share your favourite tools and ideas.

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Continuous Growth of Mobile [Infographic]

Continuous Growth of Mobile [Infographic] | Social Media and Mobile Websites | Scoop.it
  Tweet the latest mobile facts: Global mobile traffic increased by 81% over the previous year. Global mobile traffic will grow 11 times over the next 5 years. Mobile network connection speed wi…
Joan Stewart's insight:

Kamila Wcisel Small and medium business owners have started to notice increasing mobile traffic. Where are you in the race to mobile?

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Google now highlights mobile-friendly websites in search results - The Next Web

Google now highlights mobile-friendly websites in search results - The Next Web | Social Media and Mobile Websites | Scoop.it
It can be pretty annoying when you’re browsing the Web on a mobile device, only to find out the site you’re visiting has a terrible layout on your phone. Google... Keep reading →
Joan Stewart's insight:

Napier Lopez article defining how Google are treating Mobile Web Design. The quick review is within these four requirements from Google;

 

Avoids software that is not common on mobile devices, like FlashUses text that is readable without zoomingSizes content to the screen so users don’t have to scroll horizontally or zoomPlaces links far enough apart so that the correct one can be easily tapped
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Europe: The Digital Squeeze Is Coming

Europe: The Digital Squeeze Is Coming | Social Media and Mobile Websites | Scoop.it
TweetBe Sociable, Share! Tweet Related columns: The Need for a Digital “New Journalism” Tweet  The survival of quality news calls for a new approach to writing and reporting. Inspiration could come from blogging and magazine storytelling and also bring back memories of the 70’s New Journalism movement.  News reporting is aging badly. Legacy newsrooms style(...)
Joan Stewart's insight:

Look into Future Digital by  Frédéric Filloux


Sub-Sahara developments, great news not being totally reliant on parastatal entities, healthy growth in a competitive market.


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3 tools to schedule your social media posts

3 tools to schedule your social media posts | Social Media and Mobile Websites | Scoop.it

Take the struggle out of social with tools that help you plan your posts and juggle multiple accounts.

Joan Stewart's insight:

Sarah Jacobsson Purewal talks about how to schedule some of your Social Media and gives 3 tools for planning. Engagement is still required, Social Media requires dialog with people.

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Top 5 Takeaways From The Big Bing Ads Session @SMX East

Top 5 Takeaways From The Big Bing Ads Session @SMX East | Social Media and Mobile Websites | Scoop.it
Bing Ads beats Google AdWords? Well, yes, when it comes to partner segmentation. Columnist and speaker Rebekah Schelfout shows you all the ways Bing Ads is improving.
Joan Stewart's insight:

Rebekah Schelfhout spells out why you should be adding Bing into your advertising. Changes that have transpired and about to be brought into Bing to change advertising.

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Seven Startups You Probably Haven't Heard Of - But Should

Seven Startups You Probably Haven't Heard Of - But Should | Social Media and Mobile Websites | Scoop.it
Some startups burst onto the scene and become instantly famous. Think Mailbox, Yo, or Ello; they cause a firestorm and it seems like everyone is talking about them. Others work hard, develop a product, app, or service, and iterate over time - yet they stay at a lower level of [...]
Joan Stewart's insight:

Ilya Pozin covers ground on new start-ups. The one that caught my eye for Mobile is the RWND app, currently available for iPhone, to be launched later onto a variety of ios. Find them here http://rwndapp.com/ to see if this tickles your fancy!

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How to Improve Your Facebook News Feed Visibility |

How to Improve Your Facebook News Feed Visibility | | Social Media and Mobile Websites | Scoop.it
Are you tired of your posts getting buried in the Facebook news feed? This article shows how to adjust Facebook tactics to get more news feed visibility.
Joan Stewart's insight:

Laura Roeder - No More Click-Bait on Facebook, why and how to work around the new changes in detail.

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12 Stats About Local Search and Mobile Search in 2014

12 Stats About Local Search and Mobile Search in 2014 | Social Media and Mobile Websites | Scoop.it
Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across d…
Joan Stewart's insight:

Jane Intrieri - Consumers are looking for Location information in Ads, mobile users want an address first and a phone number second. So adding a map and a clickable call button is important.

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Tablets Are Not “Mobile” They’re “Portable”

Tablets Are Not “Mobile” They’re “Portable” | Social Media and Mobile Websites | Scoop.it
This has been bugging me for a while. Tablets — be it the iPhone, the Kindle, the Galaxy or anything with a capacitive touchscreen larger than a Pop Tart — should not be considered mobile devic…
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Steve Schildwachter breaks down how Google has moved from terminology used defining a handset (smartphone) and portable devices (tablet).

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The Hidden Reach Of Google Plus (And How To Leverage It)

The Hidden Reach Of Google Plus (And How To Leverage It) | Social Media and Mobile Websites | Scoop.it
Google Plus is a foreign culture. Here are a few tips for being culturally savvy.
Joan Stewart's insight:

Excellent article on Google+ It really is all about communicating today. This article articulates how to use the platform correctly to position yourself to meeting new ideals and ideas.

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Facebook Is Experimenting With Self-Destructing Posts

Facebook Is Experimenting With Self-Destructing Posts | Social Media and Mobile Websites | Scoop.it
Facebook users will soon be able to specify just how long their posts will exist for.
Joan Stewart's insight:

James Cook explains Facebook's "To be or Not to be" on the life span of a post.

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