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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | Social Media and Mobile Websites | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


Via Robin Good
Joan Stewart's insight:

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.

 

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Future of Information Marketing: Pros, Cons and Predictions

Future of Information Marketing: Pros, Cons and Predictions | Social Media and Mobile Websites | Scoop.it

Via MARY HELEN FERRIS
Joan Stewart's insight:

Interviews by Rob Toth still relevant today, most have predicted correctly in the interviews with many well know Social Media and Marketing Experts.

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Joan Stewart's comment, March 5, 2014 8:42 AM
Thanks for sharing, most appreciated.
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Nine Must-Have Tools and Apps for Business Executives - SiteProNews

Nine Must-Have Tools and Apps for Business Executives - SiteProNews | Social Media and Mobile Websites | Scoop.it
You're only as current as the technology you utilize, so if you're a digital business owner looking to get to the top, staying trendy is part of the proces
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Tina Courney-Brown with great tips for Business on the Run!

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Google+ Photos Is Shutting Down On August 1st

Google+ Photos Is Shutting Down On August 1st | Social Media and Mobile Websites | Scoop.it
This one might be a bit confusing due to product naming weirdness, but here we go: Google+ Photos, the photo sharing solution built into Google's social..
Joan Stewart's insight:

Greg Kumparak The next Google move! Take note of why and when.

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Top mobile marketing tips from the experts

Top mobile marketing tips from the experts | Social Media and Mobile Websites | Scoop.it
As the use mobile devices continues to increase at a dramatic rate, a well-defined mobile marketing strategy in 2015 is essential for any business. Business Sense speaks to mobile experts for their tips on making the most of mobile.
Joan Stewart's insight:

Business Sense run down on #MobileMarketing with Mobile Apps with the shift Google recently made with promoting mobile friendly website being available.

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Pinterest buy turns Pinterest into a giant online shop

Pinterest buy turns Pinterest into a giant online shop | Social Media and Mobile Websites | Scoop.it
Pinterest buy turns Pinterest in to a giant online shop enabling brands to implement the Pinterest buy button this 2015 summer
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Elsa van Swieten shares the new Pinterest Buy Button arrival.

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Social Media Marketing Trends Gaining Traction in 2015: New Research

Social Media Marketing Trends Gaining Traction in 2015: New Research | Social Media and Mobile Websites | Scoop.it
Discover social media marketing trends from recent studies to help you gauge whether your social media marketing choices are on track.
Joan Stewart's insight:

Suzanne Delzio Sales through Social Media are rising, some experts warn that social media's primary role as a relationship facilitator will be damaged if too much commerce is introduced.

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How to switch User Agents in desktop browsers | mobiForge

How to switch User Agents in desktop browsers | mobiForge | Social Media and Mobile Websites | Scoop.it
Looking to test mobile websites in your desktop browser? Or, maybe you need to test page weight and load times in the mobile environment? These tasks are easily done by changing the browser’s default User Agent header. This article describes a few
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Pawelpiejko article delves into User Agents available to use for testing within Desktop Browsers.

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5 keys to creating a viral promotion

5 keys to creating a viral promotion | Social Media and Mobile Websites | Scoop.it
In this post we explain you the 5 points you should keep in mind when creating an effective viral campaign.
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EasyPromosApp article delving into #DigitalMarketing going viral. Great examples given and steps to consider when setting up the campaign.

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Looking for an Instagram Scheduler? Check out Onlypult

Looking for an Instagram Scheduler? Check out Onlypult | Social Media and Mobile Websites | Scoop.it
Onlypult is an Instagram scheduler
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Neal Schaffer article with pros and cons using Onlypult an Instagram scheduling tool. Well detailed how the software works.

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Shuttleworth Says Ubuntu's Future Is More Exciting than Space Travel

Shuttleworth Says Ubuntu's Future Is More Exciting than Space Travel | Social Media and Mobile Websites | Scoop.it
What now feels like a very long time ago was actually only a handful of years. Back in 2010, Canonical knew exactly what its future would hold and had a plan on how to…
Joan Stewart's insight:

Ben Woods rundown with Ubuntu, know the secret?

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Video: What’s new in Windows 10 Build 10080 for phones?

Video: What’s new in Windows 10 Build 10080 for phones? | Social Media and Mobile Websites | Scoop.it
Yesterday Microsoft released build 10080 of Windows 10 for phones (Windows 10 Mobile) for Windows Insiders to try and this release includes a number of new features. The main changes seem to be the introduction of universal apps already seen on the desktop preview of the OS. There are new…
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Is Your Website Truly Responsive on Mobile Devices?

Is Your Website Truly Responsive on Mobile Devices? | Social Media and Mobile Websites | Scoop.it
There are many professional websites online that may look great on a desktop or laptop computer, but once someone opens them up on their mobile device these businesses may actually be losing visitors simply due to the fact that their landing page is not optimized correctly!
Joan Stewart's insight:

Susan Gilbert gives an easy rundown on responsive Mobile Sites with great tips and ideas to convert your site and test. #MobiGeddon

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The Ultimate Guide to Google Webmaster Tools

The Ultimate Guide to Google Webmaster Tools | Social Media and Mobile Websites | Scoop.it
If you're looking for a detailed all-inclusive guide on Google Webmaster Tools, this is the post for you.
Joan Stewart's insight:

Ian Cleary with an in depth look at Google Webmaster Tools. Reminder Google is busy updating #mobile - desktop sites are going to be affected!

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How Video Content Can Improve SEO and Lead Generation - SiteProNews

How Video Content Can Improve SEO and Lead Generation - SiteProNews | Social Media and Mobile Websites | Scoop.it
As it currently stands, images rule the roost for online visual content. Without captivating, funny, and relevant images attached to the top-notch content
Joan Stewart's insight:

Tina Courtney-Brown on the topic of Video improves SEO why this content channel is not only important for building a consumer base, also helps connect businesses with people in high places.

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8 Super Handy Things I Just Learned About Google Photos

8 Super Handy Things I Just Learned About Google Photos | Social Media and Mobile Websites | Scoop.it
Google just launched a free, unlimited photo storage service. They're calling it — wait for it — Google Photos. I met with Google shortly after the..
Joan Stewart's insight:

Greg Kumparak step by step to update your Google and save images, just in case you missed it, change is about to happen!

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5 Mobile Marketing Trends for 2015 and Beyond

5 Mobile Marketing Trends for 2015 and Beyond | Social Media and Mobile Websites | Scoop.it
Mobile marketing has evolved exponentially over the past few years. In fact, it recorded a number of milestones in 2014. Sample this report by HubSpot, according to which – Mobile commerce will…
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Michael Georgiou with an interesting round-up on mobile apps, mobile web, content marketing and location based services. One comment that stood out from the rest is use of Social Media ads going a long way into getting the desired results. #MobileMarketing

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New Salesforce line helps enterprises deliver in-app customer support

New Salesforce line helps enterprises deliver in-app customer support | Social Media and Mobile Websites | Scoop.it
Companies large and small are scrambling to keep up with the demands of an increasingly mobile world, and on Thursday Salesforce unveiled a new line of tools that's designed to help.
Joan Stewart's insight:

Katherine Noyes uncovers new tools designed to help with Service side using Mobile Apps. Chat enabling chat support in real-time, Tap-to-Call App enabling customer to access live phone support from any mobile app. Handy for medium to small business with new apps in the pipeline.

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Pinterest Pins Down Commerce With Buy Button Rollout - AdExchanger

In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards.... Continue reading »
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Tilde Herrara Buy Button Count Down on Pinterest to make Mobile Marketing quick and simple with Mobile Payments on the horizon.

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Evergreen 2D Bar Code #MobileMarketing

Evergreen 2D Bar Code #MobileMarketing | Social Media and Mobile Websites | Scoop.it

The secret of the little QR Code, also known as the 2D Bar CodeWhen published in a Magazine, on a T-Shirt, Coffee Mug or Website, it holds the value of being able to share fresh posts from the same code regularly. You are able to save it onto your Mobile Device and return to it later!Keep in mind the "Evergreen" factor, yes the information on the code can be updated by the minute, hour, day, week, special events, local holiday events, there is no limit as to how often you add fresh data

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QR Code Marketing is Evergreen. Campaign designed to add fresh content to keep customers happy on timing of your choice.

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3 Effective Strategies to Turbo Charge Your LinkedIn Success - Adam Houlahan

3 Effective Strategies to Turbo Charge Your LinkedIn Success - Adam Houlahan | Social Media and Mobile Websites | Scoop.it
Spending time on LinkedIn and being productive with your LinkedIn efforts can be very different. Adam shares his LinkedIn blue print to success. A must read
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Adam Houlahan steps you through how to use LinkedIn efficiently to find the right people you are searching for irrespective of whether it is a staffing situation or possible clients.

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14 Examples Of The New Tweets Showing Up In Google Search

14 Examples Of The New Tweets Showing Up In Google Search | Social Media and Mobile Websites | Scoop.it
The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile devices.
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Martin Beck gives the run down on how Google is bringing more tweets into Google Search. New #Twitter-Google deal....

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How to Build Free Responsive Website - 7 Best Responsive Website Builders

How to Build Free Responsive Website - 7 Best Responsive Website Builders | Social Media and Mobile Websites | Scoop.it
Your mobile device has pulled out all the stops to make life easier for you. It has not only made hassle-free communication possible but also ensured easy internet surfing on the go. The experience would have been more rewarding if only the entire World Wide Web was optimized for your mobile device. Sadly, not every …
Joan Stewart's insight:

BeautifulLife have packaged up some free Responsive Websites to consider.

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Turning Leads Into Customers with Mobile Marketing Automation

Turning Leads Into Customers with Mobile Marketing Automation | Social Media and Mobile Websites | Scoop.it
Turn your leads into customers with mobile marketing automation. Find the best tools and software to help you save time and effort.
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Greg Hickman takes a look at Mobile Marketing Automation with some great suggestions and insight into this underutilized method.

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Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | Social Media and Mobile Websites | Scoop.it
Is Pinterest part of your social marketing mix? This article shares new research and insights from industry experts on Pinterest as a marketing platform.
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Suzanne Delzio sums up the past couple of years growth on Pinterest.  The platform is used for shopping....

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Twitter Etiquette 101

Twitter Etiquette 101 | Social Media and Mobile Websites | Scoop.it
Twitter may be public domain, but to thrive and survive, you need to follow a few basic best practices guidelines.
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Vanessa Doctor - All about #Twitter Etiquette in 5 ways.... Cherish your relationships. Learn how hashtags really work. You are what you Tweet. Know your audience. When in doubt, have common sense prevail.

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Mobilegeddon is here - are you ready?

Mobilegeddon is here - are you ready? | Social Media and Mobile Websites | Scoop.it
#Google mobile friendly algorithm update

Today is the day of the **Google algorithm update**. If your personal or company website is still not ready hurry up. If your site will not be **mobile-friendly** moving forward **Kiss Your Google Ranking Goodbye**

![mobilefriendly](https://farm9.staticflickr.com/8755/17221781445_d2acb92b2e.jpg)


This change, announced already back in February, means websites not currently optimized for variously sized mobile devices will be buried under an avalanche
Joan Stewart's insight:

Social Media Germany - Uwe Lang with a friendly reminder on #3tags about the move happening on Google - Bloggers Beware!

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