"Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy"
BMW gets it. But then again, BMW has gotten it ever since it plopped Madonna down in the backseat of an M5 and sent her on a wild ride (http://bit.ly/5BS9f) four years ago.
This is what brands need to do: create experiences that engage. Something more than "I can get it for you cheap . . . ."