Even for those who are "in the know" about the benefits of Google+, many have difficulty learning how to use it effectively. This infographic shows how to use GooglePlus for marketing, with a daily recipe for Google+ success.
Voor de productie van het hoofdstuk over socialmediamarketing in het nieuwe Marketingfacts Jaarboek was het weer tijd voor een update van de cijfers over het gebruik van social media in Nederland. In...
Creating vs. curating. If you work in marketing, or maybe even if you don't, I'm sure you've been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.
The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I've officially dubbed Content Super Bowl I. Continue reading →
I spent most of last weekend hanging around hundreds of teenage girls who, like me, were trailing around an up-and-coming teen heartthrob who got his big break on social media. I was there for a story, they for selfies, but while we sat cross-legged ...
It takes special investigative skills and practice to decide if online information can be trusted. Almost anything can be made to look real on the Internet using deceptive wording and PhotoShop.
An Information Forensics Specialist knows how to find clues and tell if a web site can be trusted or not. By becoming an Information Forensics Specialist you are less likely to be scammed or tricked into believing false information.
Information Forensics Training
This training helps you identify clues about the source of information and the quality of its content. To determine the reliability of sources you must ask probing questions.
At the end of this training, you will be able to answer these questions:
is the author qualified to write on the subject?
does the publisher stand behind the information that is published?
I was recently asked by Bill Gasset: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. Continue reading →
Het Handboek Webredactie dat in december 2013 verscheen is een geheel herziene versie van de al zeer goede editie uit 2010..
De basis voor een effectieve website [zoals strategie en structuur]Stroomlijnen van content [zoals contentbeheer, contentplanning, cms’en en het team]Schrijven voor het web [o.a. stijlen en structuren]Schrijven voor GoogleSchrijven voor mobielSchrijven voor social mediaConversiegericht schrijvenTekstsoorten onder de loep [nieuwsbericht, blog, nieuwsbrief]Benutten van audiovisuele contentTesten van usabilityHet recht van internet [o.a. auteursrecht]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.