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Using Visual Tools as Reminder Helpers

Using Visual Tools as Reminder Helpers | social media and libraries | Scoop.it
Do you use your smartphone’s camera as a reminder helper? I sure do! Check this video out – in it, I offer two simple tips (one involving my iPhone camera) to remember where you parked your car at the airport.
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social media and libraries
Importance of social media for libraries and cultural institutions
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20 Great Ways Libraries Are Using Pinterest - Online Colleges

20 Great Ways Libraries Are Using Pinterest  - Online Colleges | social media and libraries | Scoop.it
Pinterest offers another great way to keep up with creative and cutting-edge ways libraries are engaging with their communities.
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The Top 100 Blogs to Curate for Social Media Power Users - The Buffer Blog

The Top 100 Blogs to Curate for Social Media Power Users - The Buffer Blog | social media and libraries | Scoop.it
Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from, the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer, we’re lucky to …
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How to Conduct a Social Media Audit : Social Media Examiner

How to Conduct a Social Media Audit : Social Media Examiner | social media and libraries | Scoop.it
Wondering if your social media marketing efforts are paying off? Discover how to perform an audit of your social media channels.
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How to Blog for the Library

How to Blog for the Library | social media and libraries | Scoop.it


How to Blog for the Library
April 4, 2017 By David Lee King 


Go read Chris Brogan’s recent blog post titled What I Told the Bloggers at Social Media Marketing World.

The article mostly presents some ideas on the current state of business blogging (that’s sorta what we do). I love this quote:

Blogging for business is about converting attention to value. You have to earn the attention, and then you have to deliver that attention to a potential opportunity to drive value.

I like it so much that I’m writing a whole blog post about it. Some thoughts:

“Blogging for business…” When you write a blog post for your library, you are blogging for business. Blogging for your organization. It means you have to develop a reason behind what you write. Which moves us to the next point.

“… is about converting attention to value.” Yes, there’s a reason we blog for our libraries. It’s not because we are good people, or because we like to share. There needs to be a more strategic reason to do it, or it’s really not worth anyone’s time. So keep reading …

“Earn the attention.” This idea isn’t all that hard. To gain attention, do this: write well, write in an easily readable, conversational style. And share stuff your customers are actually interested in.

Oh, and actually share it somewhere (most likely on your Facebook Page – wherever you have a large gathering of customers).

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12 Insta Easy Instagram Library & Literacy Promotion Ideas

12 Insta Easy Instagram Library & Literacy Promotion Ideas | social media and libraries | Scoop.it

What’s the point of Instagram and why should you spend your precious time and money on it? Well, don’t worry about the cost, because it’s FREE! So, all you really need is creativity and a few

minutes a day to make meaningful, fun, and lasting connections with your community. And with Instagram you get a twofer! Even maybe a threefer, fourfer?! (is that a thing?) That’s right, for the amazing low price of FREE, each Instagram post can cross pollinate to your Twitter, Facebook (:-P), Flickr, Tumblr, and that thing called Swarm that kinda took the place of the annoying Foursquare? That’s pretty powerful!

But to be truly effective with those connections using social media, your graphics, caption copy-writing, conversation, and photography skills should strive to be, positive, professional, and on point. Realize, however, that those skills will be mostly self-taught. But that’s ok, that’s where I come in. We’ve got this! I’ve gathered ten really easy Instagram ideas you can implement tomorrow. You know, librarians can do anything when they set their minds to it! Using social media for library, literacy, book, and program promotion is all about storytelling. And we are born storytellers! The idea is that you’re curating your feed to include online what you would do in person -be influential, personal, relevant, humorous, and educational.

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How To Use Social Media To #ShiftThePower (Part 1)

How To Use Social Media To #ShiftThePower (Part 1) | social media and libraries | Scoop.it

I love a good social media challenge. Especially when the challenge has to do with money, social justice, and movement building. So when Jenny Hodgson asked me to work with Global Fund For Community Foundations to develop a digital media strategy for their Global Summit on Community Philanthropy on Dec 1 & 2, 2016, I was thrilled! Getting social media tools into the hands of people that are driving change locally and internationally is something that I am deeply passionate about. Social media is a powerful tool which, if used correctly, can transform lives, communities, societies, countries, and indeed the world. It can be used to #ShiftThePower.

My role in this process, therefore, was to develop a social media strategy that complemented the overall Summit goals and translated their vision online. For the strategy to work, we had to take various factors into consideration, including understanding the social media habits and dynamics of the people and organizations who would be attending the Summit. It was clear that if we were going to get at least half of the 300+ summit participants to effectively use social media as a tool for advocacy, visibility, and movement building, we were going to have to start by making the case for it, and providing some basic and strategic guidelines. Just over a week prior to the Summit, Global Fund For Community Foundations published my guest blog “How Can We #ShiftThePower Using Social Media?” and sent it to all Summit delegates.

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After being silenced, Elizabeth Warren's Facebook Live video goes viral

After being silenced, Elizabeth Warren's Facebook Live video goes viral | social media and libraries | Scoop.it
After Senator Mitch McConnell made every attempt to silence her, Senator Elizabeth Warren’s voice has gone viral. McConnell rebuked Warren on the floor of the Senate on Tuesday during a debate about nomination of Senator Jeff Sessions to the position of attorney general. She began to read aloud a letter (written in 1986) by Coretta Scott King, …
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Facebook's Problem Is More Complicated Than Fake News

Facebook's Problem Is More Complicated Than Fake News | social media and libraries | Scoop.it
The popular claim that “filter bubbles” are why fake news thrives on Facebook is almost certainly wrong
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27 times J.K. Rowling was the hero we all needed in 2016

27 times J.K. Rowling was the hero we all needed in 2016 | social media and libraries | Scoop.it
A roundup of J.K. Rowling's best exchanges, biggest shut-downs and moments of all-round brilliance on Twitter in 2016.
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Fake News is a Real Problem. Here’s How Students Can Solve It. – John Spencer

Fake News is a Real Problem. Here’s How Students Can Solve It. – John Spencer | social media and libraries | Scoop.it
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3 Video Storytelling Tools for Social Marketers : Social Media Examiner

3 Video Storytelling Tools for Social Marketers : Social Media Examiner | social media and libraries | Scoop.it

Do you want to create social media videos for your business?

Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.

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20 Social Media Tools and Tips From the Experts : Social Media Examiner

20 Social Media Tools and Tips From the Experts : Social Media Examiner | social media and libraries | Scoop.it
Wondering which social media tools and tips the pros recommend? Top social media experts share the 20 tools and tactics they're using right now.
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Social Media Manager Job Description Guide: Tips, Templates, and Tools, and More

Social Media Manager Job Description Guide: Tips, Templates, and Tools, and More | social media and libraries | Scoop.it
Congrats that you are looking to hire a new social media manager! Here's a social media manager job description guide with tips, templates, tools, and more.
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How to Write Awesome Headlines That Will Entice Your Readers

How to Write Awesome Headlines That Will Entice Your Readers | social media and libraries | Scoop.it

The goal of any blog post or email is to get readers to actually read the content and take action whether it is to click a link, buy a specific product, or even to make a difference in the reader’s own life. Unfortunately, none of this will happen if your viewers don’t even get past the headline. According to CopyBlogger’s How to Write Magnetic Headlines ebook, only a small minority of readers, about 20%, actually read the content. This also implies that you only have a few moments to convince your visitors to look at your content. Let’s find out more about writing great headlines so we can get more visitors to actually view the content and help you become more successful online. 

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What I Told the Bloggers at Social Media Marketing World - chrisbrogan.com

What I Told the Bloggers at Social Media Marketing World - chrisbrogan.com | social media and libraries | Scoop.it

What I Told the Bloggers at Social Media Marketing World

If I’ve done it right, this post goes live about 15 minutes into my speech. I’m no Christopher Penn, so it’s likely I’ve done it wrong. But I wanted to tell you about the first line of my speech tomorrow. Or my first lines. It’ll go something like this:

I sold cars for a dealership for the entirety of one day. I was 18 and stupid, and they were older and figured they’d give me a shot. They told me to go wander around the used car lot and find someone and sell them a car.

If you were in the room, you’d hear the rest of the story. If not, don’t worry. It’s not an amazing story. I’m mostly using it to tell the corporate bloggers in the room that most companies treat you (the corporate bloggers) like you’re not important. They look at what you do as “lucky magic” and if you land them some business, great. If not, just don’t get in trouble.

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Facebook creates 10 commandments for spotting fake news

Facebook creates 10 commandments for spotting fake news | social media and libraries | Scoop.it

Facebook has taken a few steps to identify and flag fake news so far, but now it’s aiming to actually educate people on how to avoid it.

The company is adding an alert to the top of your News Feed dubbed “Tips for spotting false news,” which will apparently show up several times over the next few days. Click on it, and you’ll be taken to a support page with some common sense, but useful advice:

1. Be skeptical of headlines. False news stories often have catchy headlines in all caps with exclamation points. If shocking claims in the headline sound unbelievable, they probably are.
2. Look closely at the URL. A phony or look-alike URL may be a warning sign of false news. Many false news sites mimic authentic news sources by making small changes to the URL. You can go to the site and compare the URL to established sources.
3. Investigate the source. Ensure that the story is written by a source that you trust with a reputation for accuracy. If the story comes from an unfamiliar organization, check their “About” section to learn more.
4. Watch for unusual formatting. Many false news sites have misspellings or awkward layouts. Read carefully if you see these signs.
5. Consider the photos. False news stories often contain manipulated images or videos. Sometimes the photo may be authentic, but taken out of context. You can search for the photo or image to verify where it came from.
6.Inspect the dates. False news stories may contain timelines that make no sense, or event dates that have been altered.
7.Check the evidence. Check the author’s sources to confirm that they are accurate. Lack of evidence or reliance on unnamed experts may indicate a false news story.
8.Look at other reports. If no other news source is reporting the same story, it may indicate that the story is false. If the story is reported by multiple sources you trust, it’s more likely to be true.
Is the story a joke? Sometimes false news stories can be hard to distinguish from humor or satire. 

9. Check whether the source is known for parody, and whether the story’s details and tone suggest it may be just for fun.
10. Some stories are intentionally false. Think critically about the stories you read, and only share news that you know to be credible.

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10 Visual Storytelling Rules Every Digital Marketer--and Student-- Needs to Know

10 Visual Storytelling Rules Every Digital Marketer--and Student-- Needs to Know | social media and libraries | Scoop.it

Samantha Lile writes: "Long ago, storytellers were wise old men and women who conveyed tales of the ancients and lessons learned through the ages. Later, stories were told by authors, playwrights and directors. But thanks to technology, anyone can now become a storyteller, a reporter and a publisher.

 

Visual storytelling, in particular, has emerged as an important trend in web and graphic design, as well as other forms of marketing in the digital era – and for good reason. The visual cortex is the largest section of the human brain. According to a 2008 study, the average person remembers about 10 percent of what they hear when tested 72 hours later. But when visuals are added into the mix, the figure increases to 65 percent."


Via Mary Reilley Clark
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Mary Reilley Clark's curator insight, February 12, 12:38 PM

I found this via Lee Watanabe Crockett's post, but wanted to share Samantha Lile's full version. Lately I've been focused on students as consumers of digital information. It's important to remember they will be--indeed, they already are--creators of digital information, too! 

 

We'll be doing a digital storytelling project later this year, so I'll be sharing these tips with our student authors. 

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Facebook launches new tool to find shelter and aid after an emergency

Facebook launches new tool to find shelter and aid after an emergency | social media and libraries | Scoop.it

Facebook is leveraging its power as the world’s biggest social network to help people find food, shelter, and transportation during or after a major emergency.

Called Community Help, the feature becomes available after a Safety Check is activated. Once that happens, you can tap on the “Go to Safety Check” banner that appears atop your screen, and then select either ‘Find Help’ or “Give Help.’

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Why Social Media IS NOT a Content Marketing Hub

Why Social Media IS NOT a Content Marketing Hub | social media and libraries | Scoop.it
Content Marketing Hub

Via janlgordon
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janlgordon's curator insight, February 8, 7:10 PM

I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

 

Brands need to develop their own digital content platform before leveraging social media.

 

Why Social Media is About Distribution

 

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

 

Brenner explains how to create your own branded hub in an authentic and simple way.

 

Here's what caught my attention:

 

  • Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

 

  • It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

 

  • Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/LjmA308PcKP

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

malek's curator insight, February 9, 1:35 PM

Content first, then leveraging social

Lívia Gusmão's curator insight, February 10, 6:53 AM
Este artigo traz o que nós, da Conteudoria, defendemos, mesmo que nadando contra a maré: mídia social é local de distribuição de conteúdo, e não fonte de marketing de conteúdo. 

O autor traz muitos dados de pesquisas e, entre eles, a curta vida útil de um tweet - de 30 minutos a menos de uma hora. Então, como nós, da Conteudoria, fazemos um artigo reverberar por 3 meses e ainda o "ressuscitamos" meses depois de sua publicação (quando pertinente)? 

Nossa estratégia de distribuição é que garante o sucesso da produção de conteúdo, também estrategicamente relevante. 

Em breve, trarei um artigo ao nosso site sobre o assunto. Enquanto isso, recomendo este excelente post!
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9 lessons to boost media literacy

9 lessons to boost media literacy | social media and libraries | Scoop.it
Those who control the messages know how to push our buttons — to get us to buy products and vote for candidates. By helping our students to critically assess media messages, we are teaching them to be savvy media consumers.

Via Jim Lerman
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Lilydale High School's curator insight, December 29, 2016 3:37 PM
Media evaluation.
Nevermore Sithole's curator insight, February 3, 3:20 AM
Media literacy
Lydia Collins Donlon's curator insight, May 15, 2:34 AM
A wonderful post with nine lessons designed to improve students' media literacy (an important skill in the 21st century). Particularly useful for English teachers.
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PEW: Social Media Update 2016

PEW: Social Media Update 2016 | social media and libraries | Scoop.it
Social Media Update 2016 Facebook usage and engagement is on the rise, while adoption of other platforms holds steady   http://www.pewinternet.org/2016/11/11/social-media-update-2016/ "Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say…
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Build a Great Relationship with Your Instagram Followers

Build a Great Relationship with Your Instagram Followers | social media and libraries | Scoop.it
Do you know who your "best" Instagram followers are? First, you need to strongly consider what makes someone a great follower t

Via janlgordon
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janlgordon's curator insight, December 14, 2016 5:37 PM

I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

 

It's important to know who your followers are more than how many.

 

Improve Your Communication on Instagram

 

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

 

Herman shows how to get to know your Instagram followers better in order to provide value.

 

Here's what caught my attention:

 

  • The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

 

  • If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

 

  • Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/idA33078zgu

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Email is the Key | The Digital Shift

Email is the Key | The Digital Shift | social media and libraries | Scoop.it

When working with political campaigns for EveryLibrary, the nation’s first and only political action committee for libraries, we are often asked to identify the most important digital tactic for winning campaigns and advocating for libraries. Many of the people who ask expect us to talk about best practices using Facebook or Twitter to reach the public. They are usually surprised to hear we still believe email is the absolute most important tool for digital campaigns. This is true because email is still fundamentally the key to the Internet. Your library’s biggest goal in digital and in-person strategy should be the acquisition of email addresses. I have found this to be true, time and again, from my experience managing digital strategy for the libraries where I have worked and from my experience running political campaigns with EveryLibrary.
Email is the key to the Internet because everything on the Internet is connected to an email address, and all email addresses are connected.

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12 Tools For Social Media Insights, Twitter Analytics and Marketing

12 Tools For Social Media Insights, Twitter Analytics and Marketing | social media and libraries | Scoop.it

This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. 

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Social Media Management Tools: 26 of the Best & Worst SMM Apps Reviewed

Social Media Management Tools: 26 of the Best & Worst SMM Apps Reviewed | social media and libraries | Scoop.it
We tested and reviewed 26 of the best and worst social media marketing tools, including Buffer, Hootsuite, and HubSpot. Which tool best suits your needs?

Via Dr. Susan Bainbridge
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