Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram | Social Media and Journalists | Scoop.it

"The Journal has deployed nine journalists to cover Fashion Week in New York, all armed with iPhones and Instagram accounts. They are encouraged to file constantly."


"Pinterest offers the chance to reach massive, sharing-oriented new audiences — but also requires a different, more visual kind of editorial thinking. The Wall Street Journal is giving it an early try by looping in another booming young social app."


(Published Feb. 9, 2012.)