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Social Media and Journalists
Journalists use social media to interact with audiences, stay informed, find sources, and share news.
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5 Ways to Make Your Content Instantly More Shareable

5 Ways to Make Your Content Instantly More Shareable | Social Media and Journalists | Scoop.it

“1. Write a Good Headline. 2. Break up Your Posts. 3. Optimize for Search.” Plus two more. Links to longer articles provide explanations. 

 

(Published Sept. 5, 2012.)

 

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Why you should have comments, even when they are bad

Why you should have comments, even when they are bad | Social Media and Journalists | Scoop.it

"Having spent part of my previous newspaper career trying to moderate comments that ran to the tens of thousands every day — from readers who wanted to make points on stories about everything from the Middle East to homosexuality — I am intimately familiar with how bad comments can get. But I also believe that having them is important. And I think Johnson and others are missing the point when they dismiss them as worthless.

 

"In fact, my argument is the exact same one that MG Siegler dismisses so quickly: I think comments are the equivalent of free speech, and that they serve a similar purpose — to keep those in power honest, and to enhance our online lives in much the same way that democracy does offline."

 

(Published April 10, 2012.) I agree with this well-reasoned column, written by Mathew Ingram.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

12 (of the) Best Social PR Guides, Tips and Techniques of 2011 | Social Media and Journalists | Scoop.it

For p.r. folks:

 

"What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year."

 

(Published March 18, 2012.)

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Amina and the Way New Journalism 3.0

Amina and the Way New Journalism 3.0 | Social Media and Journalists | Scoop.it

"The blogger, as it turns out, was actually neither Syrian nor a lesbian, but the genesis of a married couple living in Scotland: Tom MacMaster and Britta Froelicher, the latter an expert on Syria. And while it is true that on the Internet, no one knows you are a dog; in this case, a lot of people helped [Andy] Carvin finally figure piece together the dogs’ identities."

 

(Published June 19, 2011.)

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NPR stations see big growth for Argo blogs as pilot winds down

NPR stations see big growth for Argo blogs as pilot winds down | Social Media and Journalists | Scoop.it

"It was called the Argo Project, NPR’s $3 million experiment to expand the digital footprint of member stations. From nothing sprang blogs about health care reform in Massachusetts, education in San Francisco, immigration in Southern California, the environment in the Pacific Northwest, global health in Seattle. NPR provided the tools, training, and tech support. ...

 

" 'Really, by hiring just one person, you can build an audience, build engagement, and demonstrate knowledge of a particular topic,' said Joel Sucherman, the project’s director at NPR. The first year of traffic for the whole Argo network surpassed published traffic numbers for startups such as the Texas Tribune and the Bay Citizen in their first years, he said."

 

(Published Dec. 12, 2011.)

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Joe Weisenthal vs. the 24-Hour News Cycle

Joe Weisenthal vs. the 24-Hour News Cycle | Social Media and Journalists | Scoop.it

“He is like the host of a daylong radio show, except no one speaks out loud. He rarely makes phone calls. His phone almost never rings.

 

“Some of what he writes is air and sugar. Some of it is wrong or incomplete or misleading. But he delivers jolts of sharp, original insight often enough to hold the attention of a high-powered audience that includes economists like The Times columnist Paul Krugman and Wall Street heavies like the hedge-fund manager Douglas Kass and the bond investor Jeff Gundlach.”

 

(Published May 10, 2012.) This is a New York Times profile of a financial blogger who works 16-hour days, often writing 15 posts in one day.

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How to maximize your social media networks during events

How to maximize your social media networks during events | Social Media and Journalists | Scoop.it

How to use LinkedIn, Facebook, Twitter, Google+, e-mail, blogs, Twitter, Foursquare and YouTube to cover events. This advice may be more useful to organizations that host events than to journalists -- but if you attend and cover big conferences, trade shows, etc., this might be helpful to you.

 

(Published March 14, 2012.)

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Tumblr hits 20 billion posts, nears 50 million hosted blogs

Tumblr hits 20 billion posts, nears 50 million hosted blogs | Social Media and Journalists | Scoop.it

"... the service doubled its total output in just four months and doubled it again in a little over six ... Tumblr’s main audience comes from the U.S, with 45% of visitors (249 million) to its networks coming from America alone."

 

(Published March 28, 2012.)

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Tumblr Reels in Big Traffic, Now 8x More Page Views Than Wordpress.com

Tumblr Reels in Big Traffic, Now 8x More Page Views Than Wordpress.com | Social Media and Journalists | Scoop.it
This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth.

Via Francesca Robin
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