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Social Media and Journalists
Journalists use social media to interact with audiences, stay informed, find sources, and share news.
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News organizations can now see how their content performs on Pinterest

News organizations can now see how their content performs on Pinterest | Social Media and Journalists | Scoop.it

"The image-sharing network Pinterest released a new analytics tool this week that serves up lots of data about how its users engage with your website’s content."

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How journalists and newsrooms can use Pinterest

How journalists and newsrooms can use Pinterest | Social Media and Journalists | Scoop.it

Steve Buttry suggests several ways for journalists and news organizations to use Pinterest -- with links to good examples.

 

(Published May 11, 2012.)

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Inside Pinterest: Business angles worth exploring

Inside Pinterest: Business angles worth exploring | Social Media and Journalists | Scoop.it

"For reporters who can use Pinterest to gain similarly deep insights into their readers’ behaviors, the site could provide an opportunity to try and get ahead of consumer trend stories. But Pinterest is still limited in its usefulness as a tool for business reporters. It might become a stronger business reporting tool if metrics better gauge product sales related to pinning emerge, said Anthony De Rosa, Reuters social media guru. At the moment that’s not something that’s easy to track."

 

(Published March 2012.)

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Pinterest Now Generates More Referral Traffic than Twitter

Pinterest Now Generates More Referral Traffic than Twitter | Social Media and Journalists | Scoop.it

"A new study ... has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter.

 

"The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month."

 

(Published March 9, 2012.)

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Pinterest's uneasy relationship with copyright law: What happens next

Pinterest's uneasy relationship with copyright law: What happens next | Social Media and Journalists | Scoop.it

When using Pinterest, you copy and republish images. In many cases, this violates copyright law. Or does it?

 

(Published Feb. 22, 2012.)

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Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram

Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram | Social Media and Journalists | Scoop.it

"The Journal has deployed nine journalists to cover Fashion Week in New York, all armed with iPhones and Instagram accounts. They are encouraged to file constantly."

 

"Pinterest offers the chance to reach massive, sharing-oriented new audiences — but also requires a different, more visual kind of editorial thinking. The Wall Street Journal is giving it an early try by looping in another booming young social app."

 

(Published Feb. 9, 2012.)

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5 ways journalists are using Pinterest

5 ways journalists are using Pinterest | Social Media and Journalists | Scoop.it

Mainly they are sending people to older content that features photos. Hardly brilliant, but there is value in getting new visitors.

 

(Published Dec. 10, 2012.)

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Beyond the Pin in Pinterest: Tips for News Organizations and Journalists

Beyond the Pin in Pinterest: Tips for News Organizations and Journalists | Social Media and Journalists | Scoop.it

The Hub (“a resource center for community-based and nonprofit journalism”) has put together a list of seven tips to help you think about how to use Pinterest in your news operation.

 

(Published April 8, 2012.) The post also provides links to several media organizations’ pinboards.

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Seven ways journalists can use Pinterest

Seven ways journalists can use Pinterest | Social Media and Journalists | Scoop.it

"(1) Feature your top stories. (2) Mobile-pin pics. (3) Find ideas for trend stories. (4) Find pictures suitable for online stories. (5) Photojournalism portfolio. (6) Use it as an online storyboard. (7) Curate the news."

 

(Published Jan. 17, 2012.)

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What the U.S. Army Is Doing on Pinterest

What the U.S. Army Is Doing on Pinterest | Social Media and Journalists | Scoop.it
After discovering that the United States Army had a profile on Pinterest, we talked to the Army's social media operation to get some insight into what made them jump on the latest Internet trend.

 

(Published Feb. 21, 2012.)

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An Introduction to Pinterest

An Introduction to Pinterest | Social Media and Journalists | Scoop.it

"Explore this board for a sampling of how companies and people are experimenting with Pinterest. Share links to items you think we should 'repin' - or post - to this board in the comments section of the note pinned below."

 

Pinboard from The Wall Street Journal.

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News tips for Pinterest

News tips for Pinterest | Social Media and Journalists | Scoop.it

Advice for journalists and newsrooms using Pinterest.

 

Written by Robert Quigley, formerly the social media editor at the Austin (Texas) American-Statesman newspaper.

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