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“If you haven’t seen The Wall Street Journal’s RebelMouse page for New York Fashion Week (NYFW) or their previous Davos coverage, you are missing out on some of the most rigorous and vital social beat reporting experiments in digital journalism.”
Every day I meet people who ask me why they should be active on Twitter and every day I see Twitter friends try to hide their frustration over those that don’t understand their attachment. Here are 9 great ways to use Twitter.
Telling people to use a hashtag can turn around and bite you: “Thanks to Twitter's overdeveloped instinct for mockery, this is a fairly common tale. ... so common that it even earned an insufferably jargony name: a bashtag. ... Romney's stacks up as one of the worst bashtags Twitter's seen.” #AreYouBetterOff (Published Sept. 6, 2012.)
Examples include “a journalist live-tweeting a conversation overheard on a train” and an incident on a plane when a woman live-tweeted an exchange with an actor. Food for thought: What is the ethical course of action? (Published July 19, 2012.)
“Twitter unveiled an interesting partnership with the NASCAR auto-racing circuit on Thursday, in which the real-time information network has created a kind of portal for the Pocono 400 race ... [A]n editor hired by Twitter will also be selecting or ‘curating’ the stream. If that sounds like the kind of thing a media company might do, it’s probably because it is the kind of thing a media company would do — the NASCAR deal takes Twitter even further into the realm of being a media entity.” (Published June 8, 2012.)
Via Andy Bull
When BBC News political correspondent Laura Kuenssberg left the BBC to join ITV News, she had to abandon her Twitter account and start a new one for her new job. (Published June 2011.)
This short list was written by Ben LaMothe, who blogs for 10,000 Words. Example: "Knowing What Stories Get Good Traction On Social Media Sites: "Not every story you write, shoot or take video for, will translate well on social media sites. But there’s a skill to knowing an online community, and having a sense of what will resonate with that audience on that platform, and what is less likely to have an impact." (Published April 10, 2012.)
How to use LinkedIn, Facebook, Twitter, Google+, e-mail, blogs, Twitter, Foursquare and YouTube to cover events. This advice may be more useful to organizations that host events than to journalists -- but if you attend and cover big conferences, trade shows, etc., this might be helpful to you. (Published March 14, 2012.)
For p.r. folks: "What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year." (Published March 18, 2012.)
"I can attest that [Twitter's] promotional aspects are tertiary to newsgathering (talking to and finding new sources) and analysis (honing – and sometimes discarding -- ideas in conversation with smart people). Hopefully, reporters are making better stories for all readers, not just web-focused or socially networked ones." -- David Brauer, journalist, MinnPost
"By pretending that their journalists don’t have opinions, when everyone knows that they do, mainstream media outlets are suggesting their viewers or readers are too stupid to figure out where the truth lies, or too thick to consider the facts of a story if the reporter happens to have retweeted someone or joined a Facebook page." (Published Nov. 8, 2011.)
Liz Heron, social media editor of the New York Times on seven ways the news outlet is getting "deep and meaningful." (Published Feb. 13, 2012.)
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“Your job is to verify the information that looks useful. As with all the other information you gather, you can verify lots of different ways, and no single technique works for everything.”
“Services like Twitter remind us that reporting just the facts of an event isn’t enough. We all hear about what’s happening from everywhere. What journalists and thinkers and experts in subjects that matter should do is add deep context and understanding to events. When we are all inundated with unending streams of information, what matters most is context ...” (Published Nov. 2, 2012.)
Forbes contributor Rocco Pendola provocatively writes: “You might not know it yet or use it as such, but Twitter is the modern day version of the newspaper. And it will sustain.” (Published August 28, 2012.)
Via Andy Bull
Storify hosted a Twitter chat and asked people what they consider "fair game" to pull out of social media and insert into a story. Some good resources are linked in the responses!
“In a live Twitter chat hosted by Muck Rack and moderated by blogger Elana Zak, journalists gathered to share tips on how to deal with the redefined protocol created by social media news-sharing.” IJNet summarized four takeaways. There's a link to the transcript. (Published June 4, 2012.)
“The New York Times reporter anticipated people on Twitter missing the nuance of her ideas, so she came prepared. ... As slides appeared on the big screen behind Amy O’Leary, @amyoleary would somehow — magically — tweet out expertly compressed summaries of her ideas, right on cue. They were live footnotes, a real-time narrative surprise.” (Published May 22, 2012.)
"Reuters journalists Anthony De Rosa and Lauren Young gave their own set of best practices for navigating the stream in a recent webinar [link]. They shared tips for using social media as reporting tools, conversation starters, audience builders and more. IJNet tuned in and found these takeaways ..."
"User generated content comes in all forms and the sheer quantity of material is eye-watering. The most talented journalists today are those who can find the best material and verify it as quickly as possible. The best way of verifying content is to contact the person who uploaded it, and to ask them detailed questions about where they are, what they can see ... Verifying user generated content is much harder than people think, it’s not just a case of doing a search of Twitter and publishing the first thing you see." (Published March 13, 2012.) Claire Wardle is Director of Development and Integration at Storyful. Previously she developed social media training for BBC journalists.
Lauren McCullough was the “audience and engagement manager” for the Associated Press at the time of this interview. She has since moved to MSNBC.com. “I’m a big proponent of having one account per social network that you use personally and professionally. It’s what we encourage AP’s journalists to do. I’d guesstimate that I’m about 2/3 professional, 1/3 personal, but it really depends on the day (and how bad my commute was).” (Published July 2011.)
"He didn’t just retweet content without comment but vetted it, asking for confirmation, sourcing, more details, playing his followers against each other as if he were an assigning editor of an incorporeal newsroom. "He became a dogged beat reporter, far removed from the scene but covering it at all hours, exposing his messy and complicated process for all to see." (Published March 26, 2012.)
"[R]esearcher Meredith Ringel Morris surveyed avid Twitter users to identify 32 features of a tweet that help determine credibility. What features were associated with low credibility?" (Published March 16, 2012.)
Great list! "1. Be consistent. 2. Be available. 3. Add a personal touch. 4. Offer an inside view of the industry. 5. Don’t waste your audience’s time." (Published December 2010.)
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