Social Media and Journalists
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Journalists use social media to interact with audiences, stay informed, find sources, and share news.
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5 "Rules" for Journalists Using Storify

Even though the first list (5 Models of Content Curation) comes from a marketing guru -- Rohit Bhargava, SVP of Global Strategy & Marketing at Ogilvy 360 Digital Influence -- the five items are thought provoking. The first, aggregation, is the obvious one for Storify. But think about the others too: (2) Distillation, (3) Elevation, (4) Mashup, (5) Chronology. Then journalist Staci Baird provides five OTHER tips that are more procedural, such as "Use Storify for realtime event coverage" -- AND she supplies an example of each one.

 

(Published October 2011.)


Via OTEN Communication
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David Skok: Aggregation is deep in journalism’s DNA

David Skok: Aggregation is deep in journalism’s DNA | Social Media and Journalists | Scoop.it

"Meanwhile, the disruptors, once they establish themselves at the market’s low end, move into the space previously held by the incumbents by producing cheaper, personalized content. It is not until the disruption is in its final stages that it erodes the position of the incumbents. This is the definition of the innovators’ dilemma."

 

Aggregation is not bad. Journalists filter the news -- if someone else does a better job of filtering, then naturally the audience will turn to them.

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