Are news organizations paying sufficient attention to mobile delivery, attention and engagement?
“Mobile commerce now accounts for 8% of US ecommerce. In May 2012, mobile usage hit 10% of global internet traffic, up from 5% last year. Still, companies complain that they haven’t been able to monetize mobile as quickly as expected, especially in light of how quickly the mobile market population is growing. Currently, mobile revenue still relies heavily on in-app purchases (71%) over mobile advertising (29%).”
(Published June 7, 2012.)