"For reporters who can use Pinterest to gain similarly deep insights into their readers’ behaviors, the site could provide an opportunity to try and get ahead of consumer trend stories. But Pinterest is still limited in its usefulness as a tool for business reporters. It might become a stronger business reporting tool if metrics better gauge product sales related to pinning emerge, said Anthony De Rosa, Reuters social media guru. At the moment that’s not something that’s easy to track."
(Published March 2012.)