"User generated content comes in all forms and the sheer quantity of material is eye-watering. The most talented journalists today are those who can find the best material and verify it as quickly as possible. The best way of verifying content is to contact the person who uploaded it, and to ask them detailed questions about where they are, what they can see ... Verifying user generated content is much harder than people think, it’s not just a case of doing a search of Twitter and publishing the first thing you see."
(Published March 13, 2012.) Claire Wardle is Director of Development and Integration at Storyful. Previously she developed social media training for BBC journalists.