For p.r. folks:
"What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year."
(Published March 18, 2012.)