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Scooped by Mindy McAdams onto Social Media and Journalists |
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"[T]o advise journalists not to break news on Twitter is anachronistic. It ignores the value that a journalist and their parent organisation can gain by signalling that they are across a major development.
"People who’ve heard that something has happened may wonder why a journalist with BBC or Sky News hasn’t tweeted it yet.
"Moreover, tweeting the news can add to their credibility as a trusted news source, especially if Twitter is awash with rumour and speculation."
(Published Feb. 8, 2012)
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"What we’ve learned is the audience and the data that emerges from its behavior are having a huge impact on content production and its economics. From social media to mobile to the Web, the way an audience interacts with content drives everything from topics to pricing."
(Published March 1, 2012.) Delete the scoop?
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