NPR stations see big growth for Argo blogs as pilot winds down | Social Media and Journalists |

"It was called the Argo Project, NPR’s $3 million experiment to expand the digital footprint of member stations. From nothing sprang blogs about health care reform in Massachusetts, education in San Francisco, immigration in Southern California, the environment in the Pacific Northwest, global health in Seattle. NPR provided the tools, training, and tech support. ...


" 'Really, by hiring just one person, you can build an audience, build engagement, and demonstrate knowledge of a particular topic,' said Joel Sucherman, the project’s director at NPR. The first year of traffic for the whole Argo network surpassed published traffic numbers for startups such as the Texas Tribune and the Bay Citizen in their first years, he said."


(Published Dec. 12, 2011.)