This short list was written by Ben LaMothe, who blogs for 10,000 Words. Example:
"Knowing What Stories Get Good Traction On Social Media Sites:
"Not every story you write, shoot or take video for, will translate well on social media sites. But there’s a skill to knowing an online community, and having a sense of what will resonate with that audience on that platform, and what is less likely to have an impact."
(Published April 10, 2012.)