“I talked with Alexis Mainland, social media editor at The NY Times, to learn more about their vision for solidifying The Times’ brand over several different platforms, and how photography has played a major role in their success.”
Mainland: “Social media platforms are like different countries with different languages and different customs. Certainly there are many aspects of them that overlap, but I think the key to being successful on a social platform is having a keen understanding of what makes each unique community tick.”
"Lists" are a new feature on Facebook. These possible uses are explained: (1) List Your Staff; (2) Cover a Specific Beat; (3) Compile a List of Experts; (4) Engage with Your Readers; (5) Track What Your Competitors Are Doing.
"[New York Times columnist Nick] Kristof, who is very active on social media, talked about how he engages with his large following, and also said that since the implementation of Facebook Subscribe, he’s seen a big change in the value of Facebook. Kristof says he has 1.2 million Twitter followers, but his Facebook subscribers, who are only a fourth of that number, are more engaged."
(Published January 2012.) Nicholas Kristof was interviewed by Pete Cashmore at the World Economic Forum in Davos, Switzerland. The video is 11 min. 4 sec. His Facebook: http://www.facebook.com/kristof
How to use LinkedIn, Facebook, Twitter, Google+, e-mail, blogs, Twitter, Foursquare and YouTube to cover events. This advice may be more useful to organizations that host events than to journalists -- but if you attend and cover big conferences, trade shows, etc., this might be helpful to you.
"[A]s liveblogging has ascended, news sites and individual journalists have developed their craft, combining technical prowess, advance planning, the spirit of improv, and yes, some tried and true reporting techniques."
Learn a lot about using LinkedIn for journalism work. Seminar by Robin J. Phillips and the Reynolds Center for Business Journalism.
WHAT YOU WILL LEARN:
+ How to use the advanced search to find the right contact at a company. + Ways to keep an up-to-date and robust profile, allowing sources come to you. + Ways to use LinkedIn Answers to spot trends or browse topics in your search for fresh story ideas. + Tips on using LinkedIn to gather background information on people or companies ahead of an interview.
"[W]hether you are holding an interview or doing some field reporting you can capture and distribute your content quickly. There are various ways to do this - you can record via our site or you can use our iPhone or Android apps."
"Explore this board for a sampling of how companies and people are experimenting with Pinterest. Share links to items you think we should 'repin' - or post - to this board in the comments section of the note pinned below."
“Facebook's New York-based journalism programme manager Vadim Lavrusik is on a three-countries-in-three-days tour of Europe. When in London on Monday (23 April) he shared his tips on how journalists can best make use of the platform. Here are his 10 suggestions:”
"Reuters journalists Anthony De Rosa and Lauren Young gave their own set of best practices for navigating the stream in a recent webinar [link]. They shared tips for using social media as reporting tools, conversation starters, audience builders and more. IJNet tuned in and found these takeaways ..."
"This how-to features advice from a panel of experts on the key considerations, questions and tools journalists should have in mind when carrying out verification of content that surfaces via social media, be it a news tip, an image, a piece of audio or video.
"The process covers three main stages: monitoring of social networks and the online community before news breaks, checking the content when it comes into play and subsequently reporting that content once verified. The comprehensive advice outlined in this how-to guide offers practical steps, specific questions and cross-checks journalists can make at each stage, as well as online tools to support them."
"Here are six best practices on how to use YouTube’s video service in newsrooms and a couple of pointers to keep in mind while browsing play-lists."
One they forgot: You can subscribe to the YouTube "channels" of various news sources, like Al Jazeera English. You can get a weekly single e-mail that shows you what was uploaded by your subscribed channels in the past week. Very handy.
"What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year."
"He didn’t just retweet content without comment but vetted it, asking for confirmation, sourcing, more details, playing his followers against each other as if he were an assigning editor of an incorporeal newsroom.
"He became a dogged beat reporter, far removed from the scene but covering it at all hours, exposing his messy and complicated process for all to see."
"(1) Feature your top stories. (2) Mobile-pin pics. (3) Find ideas for trend stories. (4) Find pictures suitable for online stories. (5) Photojournalism portfolio. (6) Use it as an online storyboard. (7) Curate the news."
Publishers are getting juiced about Tumblr and its versatility to reach readers and create platforms for authors, according to Publishers Weekly. Journalists can take a cue from legacy publishers and begin experimenting with Tumblr's social networking capabilities to reach a growing, hip demographic.
From the article: "Tumblr provides an opportunity to speak directly to readers and, more importantly, to hear directly back from them.” For publishers, using Tumblr puts them in a vast network of (mostly) younger voices: the platform has 45 million blogs, and more than half of its users are under 34, with an even split between men and women."