"Having spent part of my previous newspaper career trying to moderate comments that ran to the tens of thousands every day — from readers who wanted to make points on stories about everything from the Middle East to homosexuality — I am intimately familiar with how bad comments can get. But I also believe that having them is important. And I think Johnson and others are missing the point when they dismiss them as worthless.
"In fact, my argument is the exact same one that MG Siegler dismisses so quickly: I think comments are the equivalent of free speech, and that they serve a similar purpose — to keep those in power honest, and to enhance our online lives in much the same way that democracy does offline."
(Published April 10, 2012.) I agree with this well-reasoned column, written by Mathew Ingram.
"What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year."
"The blogger, as it turns out, was actually neither Syrian nor a lesbian, but the genesis of a married couple living in Scotland: Tom MacMaster and Britta Froelicher, the latter an expert on Syria. And while it is true that on the Internet, no one knows you are a dog; in this case, a lot of people helped [Andy] Carvin finally figure piece together the dogs’ identities."
"It was called the Argo Project, NPR’s $3 million experiment to expand the digital footprint of member stations. From nothing sprang blogs about health care reform in Massachusetts, education in San Francisco, immigration in Southern California, the environment in the Pacific Northwest, global health in Seattle. NPR provided the tools, training, and tech support. ...
" 'Really, by hiring just one person, you can build an audience, build engagement, and demonstrate knowledge of a particular topic,' said Joel Sucherman, the project’s director at NPR. The first year of traffic for the whole Argo network surpassed published traffic numbers for startups such as the Texas Tribune and the Bay Citizen in their first years, he said."
“He is like the host of a daylong radio show, except no one speaks out loud. He rarely makes phone calls. His phone almost never rings.
“Some of what he writes is air and sugar. Some of it is wrong or incomplete or misleading. But he delivers jolts of sharp, original insight often enough to hold the attention of a high-powered audience that includes economists like The Times columnist Paul Krugman and Wall Street heavies like the hedge-fund manager Douglas Kass and the bond investor Jeff Gundlach.”
(Published May 10, 2012.) This is a New York Times profile of a financial blogger who works 16-hour days, often writing 15 posts in one day.
How to use LinkedIn, Facebook, Twitter, Google+, e-mail, blogs, Twitter, Foursquare and YouTube to cover events. This advice may be more useful to organizations that host events than to journalists -- but if you attend and cover big conferences, trade shows, etc., this might be helpful to you.
"... the service doubled its total output in just four months and doubled it again in a little over six ... Tumblr’s main audience comes from the U.S, with 45% of visitors (249 million) to its networks coming from America alone."
This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.