How to use LinkedIn, Facebook, Twitter, Google+, e-mail, blogs, Twitter, Foursquare and YouTube to cover events. This advice may be more useful to organizations that host events than to journalists -- but if you attend and cover big conferences, trade shows, etc., this might be helpful to you.
“... community manager Meghan Peters discussed how social networks are evolving their content strategies, with Jessica Bennett, editorial director at Tumblr, and Daniel Roth, executive editor at LinkedIn.
“Both editors come from traditional journalism backgrounds. Bennett was formerly an editor at Newsweek, and Roth worked at Fortune. Bennett said that Tumblr's traffic is three times that of The New York Times and CNN. There are more than 80 million blogs and 170 million users, more than 50% of whom are under 30.”
Learn a lot about using LinkedIn for journalism work. Seminar by Robin J. Phillips and the Reynolds Center for Business Journalism.
WHAT YOU WILL LEARN:
+ How to use the advanced search to find the right contact at a company. + Ways to keep an up-to-date and robust profile, allowing sources come to you. + Ways to use LinkedIn Answers to spot trends or browse topics in your search for fresh story ideas. + Tips on using LinkedIn to gather background information on people or companies ahead of an interview.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.