Jonah Peretti is the founder and CEO of BuzzFeed. He writes: "BuzzFeed is a social publisher with 30 million monthly visitors and Facebook is our largest source of traffic." Then he tells you how they do it in this brilliant list of 13 tips.
“Facebook's New York-based journalism programme manager Vadim Lavrusik is on a three-countries-in-three-days tour of Europe. When in London on Monday (23 April) he shared his tips on how journalists can best make use of the platform. Here are his 10 suggestions:”
This short list was written by Ben LaMothe, who blogs for 10,000 Words. Example:
"Knowing What Stories Get Good Traction On Social Media Sites:
"Not every story you write, shoot or take video for, will translate well on social media sites. But there’s a skill to knowing an online community, and having a sense of what will resonate with that audience on that platform, and what is less likely to have an impact."
"Lists" are a new feature on Facebook. These possible uses are explained: (1) List Your Staff; (2) Cover a Specific Beat; (3) Compile a List of Experts; (4) Engage with Your Readers; (5) Track What Your Competitors Are Doing.
"[New York Times columnist Nick] Kristof, who is very active on social media, talked about how he engages with his large following, and also said that since the implementation of Facebook Subscribe, he’s seen a big change in the value of Facebook. Kristof says he has 1.2 million Twitter followers, but his Facebook subscribers, who are only a fourth of that number, are more engaged."
(Published January 2012.) Nicholas Kristof was interviewed by Pete Cashmore at the World Economic Forum in Davos, Switzerland. The video is 11 min. 4 sec. His Facebook: http://www.facebook.com/kristof
"I can attest that [Twitter's] promotional aspects are tertiary to newsgathering (talking to and finding new sources) and analysis (honing – and sometimes discarding -- ideas in conversation with smart people). Hopefully, reporters are making better stories for all readers, not just web-focused or socially networked ones." -- David Brauer, journalist, MinnPost
“Simply posting headlines and links has never been good Facebook practice. Now it will nearly ensure that your posts will get little engagement and exposure. Posts should be conversational, whether you are doing a status update or posting a caption for a photo.”
“Changes to the algorithm guiding the Facebook news feed make it more important than ever that newsrooms and journalists engage effectively on Facebook.”
These are actually tips for how to get people to interact with your Facebook page. Aimed at brands, not at journalists, they nevertheless could be used by journalists who have a "page" and not just a "timeline" on Facebook.
"Reuters journalists Anthony De Rosa and Lauren Young gave their own set of best practices for navigating the stream in a recent webinar [link]. They shared tips for using social media as reporting tools, conversation starters, audience builders and more. IJNet tuned in and found these takeaways ..."
"Mobile location sharing is still relatively nascent. Data shows that usage of location-based social apps on mobile devices grows only incrementally year over year, despite the hype surrounding mobile apps like Foursquare, and the fact that many other apps are introducing layers of location-based 'Look at where I am!' features.
"And, of course, more recently we’ve seen the downside of those location-based services, with the much maligned Girls Around Me app, which triangulated data from Foursquare and Facebook to let creepers know where females were congregating."
"On Facebook, news is simply what people share. So the fact that, at 7 a.m., I was out of coffee is news. So is a Washington Post story I shared hours later about how updates on Twitter can reveal people’s moods.
"I’m certainly not suggesting that news organizations should start publishing every little thought that comes into readers’ minds and calling it news, or that they should start lowering their news-judgment standards in a futile attempt to woo readers. What I am asserting, though, is: News might be news even if editors don’t consider it to be so."
How to use LinkedIn, Facebook, Twitter, Google+, e-mail, blogs, Twitter, Foursquare and YouTube to cover events. This advice may be more useful to organizations that host events than to journalists -- but if you attend and cover big conferences, trade shows, etc., this might be helpful to you.
"You've always been subscribed to friends. Now you can hear from journalists, celebrities, political figures and other people too. Click the Subscribe button on someone's profile to get their public updates in your News Feed."