In March’s SXSW, Matt Cutts let out a bombshell. Google is working on a new algorithm designed to penalize websites that are “Overly SEOed.”
This change is slated to roll out in the next few weeks or months. This is not something coming “down the line,” but in the very immediate future.
The idea is that Cutts wants high quality websites by non-marketers to rank highly, rather than just websites created by marketing experts.
Since some of the web’s best content is put out by people who don’t know anything about SEO, this new change is designed to help get that kind of content to the top.