We are surrounded by tools to measure almost everything we do in life. We have clocks to measure time, thermometers to record temperature and odometers to see how far we have traveled.
As humans we are obsessed with measurement. The Olympics are the pinnacle of measurement and we even measure runners and swimmers times down to 1,000th of a second!
Bench marking provides a baseline measurement to refer to the progress of the different variables over time to see if there is any improvement and is essential for tracking success. If you provide social media consulting recording social media bench marking measurements before implementing the social media marketing tactics is vital in measuring whether progress is being made.