Google gets its Peanut Butter manifesto: We don't get platforms | ZDNet | Social Media and its influence |

Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership,” says Google engineer.


A Google engineer wrote a brilliant memo that wound up being shared to the masses on Google+. The gist: Google doesn’t know a thing about platforms and that fact threatens its existence given that Apple, Amazon, Microsoft and Facebook understand them.