Social Media and its influence
9.7K views | +1 today
Follow
Social Media and its influence
Social Medias and its influence...
Curated by Gust MEES
Your new post is loading...
Your new post is loading...
Scooped by Gust MEES
Scoop.it!

Facebook Tests Emoji Reactions to Fix Its ‘Dislike’ Problem | Empathy

Facebook Tests Emoji Reactions to Fix Its ‘Dislike’ Problem | Empathy | Social Media and its influence | Scoop.it
Say it with a smiley.

Adam Mosseri, Facebook’s director of product, tells TechCrunch that Reactions will be tested in only two markets for now, Spain and Ireland, countries whose friend networks tend not to extend beyond national borders, making them ideal “closed test groups.” The biggest caveat: Facebook says it still needs to figure out whether it wants to tweak these empathetic emoji. “We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon,” Cox continued.

The other consideration, of course, is that a strict “dislike” button would be a bad thing for brands, a camp Facebook would rather not expose to hostilities. In fact, the new range of emotions could offer more than just defensive benefits. They let Facebook quantify your feelings with even more granularity, which could in turn help Facebook serve up ads that are even more well-suited to you. In the end, it’s all just data.


Gust MEES: Looks GOOD to me as it is expressing emotions <===> Empathy <===> ;)


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Empathy




Gust MEES's insight:
Say it with a smiley.

Adam Mosseri, Facebook’s director of product, tells TechCrunch that Reactions will be tested in only two markets for now, Spain and Ireland, countries whose friend networks tend not to extend beyond national borders, making them ideal “closed test groups.” The biggest caveat: Facebook says it still needs to figure out whether it wants to tweak these empathetic emoji. “We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon,” Cox continued.

The other consideration, of course, is that a strict “dislike” button would be a bad thing for brands, a camp Facebook would rather not expose to hostilities. In fact, the new range of emotions could offer more than just defensive benefits. They let Facebook quantify your feelings with even more granularity, which could in turn help Facebook serve up ads that are even more well-suited to you. In the end, it’s all just data.


Gust MEES: Looks GOOD to me as it is expressing emotions <===> Empathy <===> ;)


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Empathy



more...
Digital Communication Students's curator insight, November 2, 2015 6:05 PM

Los usuarios ya llevan muchos años pidiendo una opción de "no me gusta" al lado del famoso "me gusta" en Facebook. La razón de esta demanda no es para informar negativamente de que un contenido o foto no es del agrado del usuario, sino para mostrar cierta empatía a la hora de leer una información devastadora. 

Aun con todo, no se ha conseguido una opción de "dislike"o "no me gusta" tal cual. Los profesionales de Facebook han decidido incorporar 7 emociones diferentes en las que el usuario puede decidir la más acertada según su estado de ánimo en el momento de visualizar la foto o leer la información. El motivo por el cual no se ha añadido una simple opción de "dislike" es puramente empresarial. Se ha estudiado que un botón de "no me gusta" afectaría a las ventas de productos publicitados en esta red social. 

Scooped by Gust MEES
Scoop.it!

Social media is about social science not technology - Brian Solis

Social media is about social science not technology - Brian Solis | Social Media and its influence | Scoop.it

A more sophisticated view of the customer is necessary to move beyond a static view of relationships.

 

It’s time to get informed and emotional about customers. Doing so opens the doors to new touchpoints that are emerging and those that have already surfaced.

 

Then and only then can we redefine online relationships to signify the way in which two or more people or organizations regard and behave toward each other.

 

Once you listen, not monitor, but truly listen to customer activity and observe online behavior, you cannot help but feel both empathy and harmony.

 

===> Empathy <=== is the secret ingredient in what I refer to as the ART of Engagement. It is the source of inspiring desired Actions, Reactions, and Transactions that means something to all those involved in commerce and relationship models.

more...
No comment yet.