Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising
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Google Now Alerts You If You're Near a Product You've Researched Online

Google Now Alerts You If You're Near a Product You've Researched Online | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Google has added a new feature to Google Now that tells you if you're near a product you've researched online.
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Showcases how technology has been advancing to adapt to the consumer and how a strong social network presence can reach even more audiences at an alarming rate.

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Small Business Marketing Online – Internet Marketing Tools, Ideas, and Course Training | SmallBusinessIdeas247.com

Small Business Marketing Online – Internet Marketing Tools, Ideas, and Course Training | SmallBusinessIdeas247.com | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Small Business Internet Marketing - Johnny Vargas, of AppFX Inc, discusses Online Marketing for Independent Professionals and Small Business Owners. Internet...
Juan Pablo Marroquin's insight:

This is a great little article on how small businesses can thrive by using internet marketing and how if they start quickly and close to the inception of the company, they may be able to grow rather substantially. 

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Mobile boom buoys UK advertising market - Belfast Telegraph

Mobile boom buoys UK advertising market - Belfast Telegraph | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Belfast Telegraph Mobile boom buoys UK advertising market Belfast Telegraph A boom in smartphone and mobile advertising has spurred growth in the UK advertising market as industry forecasters reckon ad revenues should soar 5.5 per cent this year...
Juan Pablo Marroquin's insight:

The acceleration of mobile advertising in European markets shows just how much social media can have an effect on marketing. The 5.5 percent growth this year is indicative of how society is changing and how this shift into wanting a plethora of information now can effect the way marketing experts reach their audiences. 

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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

Juan Pablo Marroquin's insight:

Google+ use of integrating strong communities based on interest, create a strong form of communication between members of certain industries and those they want to reach. It is a valid/useful tool for those looking to integrate social media into their marketing plan to create a stronger, more loyal audience.

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Socio-economic impact of 3G/4G technology on Pakistan

Socio-economic impact of 3G/4G technology on Pakistan | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it

at compaAli RazaThe Government of Pakistan is going to auction 3G/4G spectrum on April 23, 2014. The 3G/4G will enhance the broadband proliferation in Pakistan. This service will generate revenue between Rs. 380 and Rs.

Juan Pablo Marroquin's insight:

With markets opening up in Pakistan, the expansion of 3G/4G service in the area means that companies can use social media to look at patterns among certain groups in Pakistan to tap into new markets. 

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LinkedIn Content Marketing Score: This Week in Social Media ...

LinkedIn Content Marketing Score: This Week in Social Media ... | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
LinkedIn Introduces Trending Content: “Whether it's topics about leadership or entrepreneurship, cloud computing or mobile devices, you can see which topics matter to your target audience, and which members are engaging ...
Juan Pablo Marroquin's insight:

With Linked In's content marketing score, people can analyze just how well their social media efforts are working. Also, Linked In is a wonderful way of connecting high ranking officials and those interested in the businesses that they represent. The new tools also help companies identify their target audience and see just how well the consumers receive the message. 

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A Call for Social Media Education in Universities: Eliminating the Skills Gap

A Call for Social Media Education in Universities: Eliminating the Skills Gap | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
As more companies look to hire full-time social media experts, the question is whether universities are teaching the skills necessary to ensure talent is ready to fill the need?
Juan Pablo Marroquin's insight:

This page is a great look at how the demand for social media literacy is important in the modern business market. It is in my opinion imperative that all students looking to study: business, journalism, marketing or communications, take classes on how to effectively use social media. 

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The Truth About Trends: What Some Trendspotters Are Selling - Forbes

The Truth About Trends: What Some Trendspotters Are Selling - Forbes | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
The Truth About Trends: What Some Trendspotters Are Selling
Forbes
It's not enough to spot trends, or to see new kinds of consumer behavior emerging, no matter how exciting they may seem.
Juan Pablo Marroquin's insight:

This is an interesting article about the nature of trends and society. It is revealing and tells quite a bit about how individuals should look at online trends.

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How to Use Google+ for Business

How to Use Google+ for Business | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
If your business has an online presence, then Google+ is impacting your revenue?
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Social Media Buzz: '300′ Sequel Raises a Huge Army of Social Followers - Variety

Social Media Buzz: '300′ Sequel Raises a Huge Army of Social Followers - Variety | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Social Media Buzz: '300′ Sequel Raises a Huge Army of Social Followers
Variety
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent?
Juan Pablo Marroquin's insight:

Even in the entertainment industry, professionals can analyze social media trends and buzz to determine how effective their marketing is. It may even be used as an indicator how well a film will do financially.  

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Rescooped by Juan Pablo Marroquin from Curation, Social Business and Beyond
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Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014

Via janlgordon
Juan Pablo Marroquin's insight:

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

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janlgordon's curator insight, March 6, 2014 12:01 PM


This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.


Jan Gordon:


Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.


Jan Gordon:


I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.


I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.


Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 


Here's what caught my attention:


As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --


As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information


This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond


Read more here: http://bit.ly/1cFc8ug

janlgordon's comment, March 14, 2014 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 2014 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
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Digital Advantage: Advertising vs. promoting on social media - Victoria Advocate

Digital Advantage: Advertising vs. promoting on social media - Victoria Advocate | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Digital Advantage: Advertising vs. promoting on social media
Victoria Advocate
The difference can seem subtle but promotion and marketing are actually very different from advertising.
Juan Pablo Marroquin's insight:

Although the article states that social media marketing takes time, the author makes the case that this medium is the new word of mouth. In time, social media will be even more important in marketing than other methods of getting your product out there. 

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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#DIgitalLife 54 Websites 2nd Step to a Successful Online Business - YouTube

http://tidyurl.com/moretraining - Click here for your FREE video training. Go to http://satyagillen.com and look for the Digital Business Lounge images for a...
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6 Tweeting Ways to Find Your Next Job | CAREEREALISM

6 Tweeting Ways to Find Your Next Job | CAREEREALISM | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
CEO’s, hiring managers, career experts & recruiters are all using Twitter. The social media platform is one of many great ways to find your next job.
Juan Pablo Marroquin's insight:

This is a great look at how social media can promote not only products but also individuals and their quest for jobs.

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Practical Social Media Tips To Enhance Your Content Marketing

Practical Social Media Tips To Enhance Your Content Marketing | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
For many brands, content marketing has widely replaced advertising as the most prominent tool to make an impact on followers and clients, new and old.
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Take the social media initiative, banks told - Business Technology

Take the social media initiative, banks told - Business Technology | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Banks should focus on their social media efforts to retain customers, according to an analyst.
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How 122-Year-Old General Electric Is Killing It on Social Media

How 122-Year-Old General Electric Is Killing It on Social Media | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
You don’t have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
Juan Pablo Marroquin's insight:

A great look at how big businesses can excel with social media. 

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Business owners become social media marketing believers - Chicago Daily Herald

Business owners become social media marketing believers - Chicago Daily Herald | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Business owners become social media marketing believers
Chicago Daily Herald
Here's a thought that may require some thought: Social media could be one of your business' most effective marketing tools.
Juan Pablo Marroquin's insight:

I found this article to be interesting because it provided some light on how important social media is to businesses. It talked about "hitting our circle of influence" and how social media can hit up to almost 50 percent of its target audience. This is a great way of showcasing how effective social media truly is. The article also talks about how social media can be used by all sorts of industries thus making it versatile. This means that as someone whose going into the advertising field, I can always look into and tap into great potential markets with social media. 

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G.M. Uses Social Media to Manage Customers and Its Reputation

G.M. Uses Social Media to Manage Customers and Its Reputation | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
To deal with car owners’ concerns after a long-delayed safety recall, General Motors is turning to forums like Twitter and Facebook. (#G.M.
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Who Should Use Pay-Per-Click Advertising and Who Shouldn't - Entrepreneur

Who Should Use Pay-Per-Click Advertising and Who Shouldn't - Entrepreneur | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Entrepreneur Who Should Use Pay-Per-Click Advertising and Who Shouldn't Entrepreneur In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top...
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Banjo updates mobile apps to create TiVO for social media - The Next Web

Banjo updates mobile apps to create TiVO for social media - The Next Web | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Tech Cocktail
Banjo updates mobile apps to create TiVO for social media
The Next Web
... TiVO did for TV.
Juan Pablo Marroquin's insight:

With this coll innovation, marketers may be able to find a way to reach new audiences through social media. It is an example of how the technological world is ever-changing, and important to be a part of.

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Facebook tries to woo advertisers away from TV

Facebook tries to woo advertisers away from TV | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
Facebook highlighted on Wednesday two advertising campaigns in an attempt to persuade advertisers that its massive membership base and ability to hone in on specific audiences makes it a more…
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How SMBs Use Social Media

How SMBs Use Social Media


Via Don Dea
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Don Dea's curator insight, March 8, 2014 2:07 AM

Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to a recent report from LinkedIn and TNS.

Of the SMBs already using social media, 94% use it for marketing, and nearly half also use it for learning/deriving business insights.

Overall, SMBs seem fairly bullish on social media: 60% say it helps to gain new customers, and 56% increased spend in the past year.



Read more: http://www.marketingprofs.com/charts/2014/24547/how-smbs-use-social-media#ixzz2vLuwQAub

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The New Demographics of Social Media [Stats] - Business 2 Community

The New Demographics of Social Media [Stats] - Business 2 Community | Social Media and the Consumer Mind: How Social Media Revolutionizes Marketing and Advertising | Scoop.it
#Social #Media #stats to make your eyes water. The New #Demographics of Social Media by @ShellyKramer http://t.co/YQzJhaKrZw @B2Community
Juan Pablo Marroquin's insight:

Interesting demographics. This article shows the wide range of demographics that businesses who use social media can reach. 

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