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The Purchasing Department: The Next Frontier for Social Media?

The Purchasing Department: The Next Frontier for Social Media? | Social Media and Internet Marketing | Scoop.it
Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results.
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Social Media and Internet Marketing
Know about the latest news, trends and tips in social media, SEO and other different channels of online media.
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Indian Ecommerce Industry In 2015

Indian Ecommerce Industry In 2015 | Social Media and Internet Marketing | Scoop.it
With starting figure of only 8 million in 2012, it has achieved 35 million user base in 2014, and according to the report by 2016 India’s ecommerce customer base will be around 100 million which is 12 times in just 4 years.
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Mobile SEO Guide For Mobile Friendly Websites

Mobile SEO Guide For Mobile Friendly Websites | Social Media and Internet Marketing | Scoop.it
People are calling this update day by various names like mobilepocalyse, mobilegeddon, mobocalypse, mopocalypse etc. According to Google they are going to reward mobile friendly websites and non-mobile friendly websites are going to see some ranking drops.
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Marco Favero's curator insight, April 8, 6:12 PM

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10 Tips For Creating Catchy Headlines

10 Tips For Creating Catchy Headlines | Social Media and Internet Marketing | Scoop.it
7th Apr 2015 Content Marketing | Writing blog posts is easy. Yeah I said it. Anyone can grab a keyboard and begin typing, and a...
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Marco Favero's curator insight, April 7, 11:47 AM

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Mistakes To Be Avoid In SEO

Mistakes To Be Avoid In SEO | Social Media and Internet Marketing | Scoop.it
SEO is a slow process with long lasting results so you have to be very patient with it, adhere to all the guidelines of Google Webmaster Tools and follow the rules of Google search algorithms.
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How to Use Image SEO to Your Advantage

How to Use Image SEO to Your Advantage | Social Media and Internet Marketing | Scoop.it
Images drive traffic, backlinks and a whole lot more. It’ll be a game changer for your SEO strategy in 2015 and beyond.
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Google Panda: April Fool Prank Or An Amazing Product?

Google Panda: April Fool Prank Or An Amazing Product? | Social Media and Internet Marketing | Scoop.it
Google described it as “a product so brilliant, you can ask it anything but so cute you're gonna wanna hug”.
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9 Blog Promotion Tactics From Experts

9 Blog Promotion Tactics From Experts | Social Media and Internet Marketing | Scoop.it
Blogging has become a serious trend on Internet in last decade, started as a hobby it even became full time earning job for many people. But with frequent Google algorithm updates amateur bloggers are having hard time finding relevant traffic and engagement to their blogs. Many new bloggers are not aware of relevant blog promotion tactics
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Marco Favero's curator insight, April 1, 6:59 AM

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3 Types of Thought Leadership: Creating the Perfect Mix of Content for Your Brand

Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix …
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Can Paid Content Promotion Influence Rankings?

Can Paid Content Promotion Influence Rankings? | Social Media and Internet Marketing | Scoop.it
If you have the budget for paid content promotion can it impact organic search rankings? Find out how content promotion can boost your SEO campaign.
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Google Analytics for SEO – Basic Cohort Analysis

Google Analytics for SEO – Basic Cohort Analysis | Social Media and Internet Marketing | Scoop.it
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time.
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Marco Favero's curator insight, March 21, 7:12 AM

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How Long Should A Blog Post Be?

How Long Should A Blog Post Be? | Social Media and Internet Marketing | Scoop.it
How Long Should A Blog Post Be?
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Marco Favero's curator insight, March 19, 4:19 PM

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10 Tips For Your Facebook Business Page

10 Tips For Your Facebook Business Page | Social Media and Internet Marketing | Scoop.it
Even with rumors of losing users, Facebook is still the biggest social media platform and businesses want to explorer the huge user base of Facebook. So every big and small business has its own Facebook page. But if you want people to get engage with your stuff you need to cut some slack and have fun with Facebook rather than being have your business face on. If you want people to like your page, share your posts and comment on them give them reason to do so. If you are not putting some user friendly information that people really need you may never reach your target audience.
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How Apple Suddenly Started Doing Content Marketing

How Apple Suddenly Started Doing Content Marketing | Social Media and Internet Marketing | Scoop.it
After Apple’s keynote yesterday, where they revealed both a new laptop and more information about their Apple Watch, there was one part that was even more interesting. Apple are moving into content marketing.
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Making The Most of Magento SEO Among Multiple URLs

Making The Most of Magento SEO Among Multiple URLs | Social Media and Internet Marketing | Scoop.it
Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines.
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Snapdeal Buys FreeCharge - Biggest Acquisition In Indian eCommerce

Snapdeal Buys FreeCharge - Biggest Acquisition In Indian eCommerce | Social Media and Internet Marketing | Scoop.it
Snapdeal, one of India’s biggest online marketplaces, announced today that it has acquired FreeCharge, the online transaction service for an unknown price. Although Snapdeal said that FreeCharge will continue working as an independent platform but in future Snapdeal will integrate both services to improve the shopping experience of its users.
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How To Improve Customer Service With Visual Social Media

How To Improve Customer Service With Visual Social Media | Social Media and Internet Marketing | Scoop.it
Can you use YouTube for customer service? Yes why not. In depth tutorials, videos of “how to troubleshoot” etc. are the ways in which YouTube can be used to create better user experience and provide better customer service.
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How to Make perfect Logo for your Startup

How to Make perfect Logo for your Startup | Social Media and Internet Marketing | Scoop.it
Logo represents your company and are face for your company people connect first with, so it is very important that logo need to be more than just a text or image or combination. We have seen many companies changing their logo in past and many have same logo thorough the whole product journey.
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Increasing Search Visibility With Google's Entity Search

Increasing Search Visibility With Google's Entity Search | Social Media and Internet Marketing | Scoop.it
Google's move towards entity search is changing how search marketers operate, and columnist Thomas Stern discusses some ways in which we can adjust to this new reality.
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5 Steps to Kickstart Your Mobile Content Marketing Strategy

5 Steps to Kickstart Your Mobile Content Marketing Strategy | Social Media and Internet Marketing | Scoop.it
Today, CMOs can leverage their apps as strategic marketing channels to promote products and services enabling them to monetize their customers in a new way.
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Simple SEO Techniques To Increase Traffic

Simple SEO Techniques To Increase Traffic | Social Media and Internet Marketing | Scoop.it
since Google’s search algorithm updates strategy changes in On Page SEO, Off Page SEO and content marketing have become a necessary change. But other than those there are some other changes that you can make to get your desired success with your website.
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Quick Guide on Social Media Image Dimensions for 2015

Quick Guide on Social Media Image Dimensions for 2015 | Social Media and Internet Marketing | Scoop.it
Cover photos on social media are the part of this visual content revolution because they are great a great way for communicating brand values, highlighting a current campaign, or carrying message about what your company has to offer.
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Marco Favero's curator insight, March 25, 7:01 AM

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The Key Characteristics Of A High Quality Link

The Key Characteristics Of A High Quality Link | Social Media and Internet Marketing | Scoop.it
Since the late 1990s search engines have treated links as votes for popularity and importance to rank a website in their search results. For search engines crawlers internet is the ocean of content and links are the route between pages. Using sophisticated algorithms and link analysis search engines can discover how pages are related to each other and in what ways.

Link building is the major factor in every SEO strategy, link building has changed a lot from its inception.
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Marco Favero's curator insight, March 24, 4:30 PM

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Everything You Need To Know About The Google-Twitter Partnership

Everything You Need To Know About The Google-Twitter Partnership | Social Media and Internet Marketing | Scoop.it
Google and Twitter recently reached a deal that once again gave Google access to Twitter's firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
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Marco Favero's curator insight, March 21, 7:44 AM

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Nancy Schott-Mensh's curator insight, March 21, 8:10 AM

Google + will get real time access to the tweets posted by Twitter users and these will show up in Google's search engine to everyone, regardless of whether they are currently using Twitter or not.  This is expected to increase Twitter's market share and profitability, as well!

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Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin

Google: The Mobile-Friendly Algorithm Will Be Larger Than Panda Or Penguin | Social Media and Internet Marketing | Scoop.it
If you had any doubt how big and
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Gary Gass's curator insight, March 18, 12:16 PM

Need to check our sites and make sure they mobile friendly.

Panos Fotiadis's curator insight, March 19, 3:43 AM

if you haven't (still) decided to invest in mobile...better think about it again - this is true for travel companies as well.

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How to Optimize Twitter for Local SEO

How to Optimize Twitter for Local SEO | Social Media and Internet Marketing | Scoop.it
Next to your own website, your business’ social media presence is your greatest tool online and optimizing Twitter for local SEO is a must! Learn HOW
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