Achieving high rank in search engines is the top most priority of any business, and Google’s recent algorithm updates mean you can no longer fool the system (many websites already tried and lost their ranking forever). But there are some ways you can try to increase your website's search visibility, though. It begins with developing buyer personas and understanding the keywords and phrases your customers are searching for.
Having an on-site blog is not only strengthens the brand, but it is also important for SEO. It positively affects the decision making process of the visitor by providing more insight of your business and knowledge about the industry. “Tips”, “How to” tutorials etc. are the most influential way to interact with the visitor.
Case studies are used by companies to engage potential customers, and generate leads. Case studies helps showcase how they are satisfying there customer’s needs than their competitors. They help brands differentiating their competitors by displaying their unique characters. Choose the right case study can be tricky. It takes time to select one who can show measurable results and connect with customers.
If it were two years in the future, would you be reading this post or would you be watching it? As impact of online video continues its unmatched rise, it's an interesting question to consider. With online video quickly becoming a key factor for everyone to satisfy their information and entertainment needs, businesses that fail to include it in their digital marketing strategies will do so at the risk of their decline. Videos are not just engaging people but they are helping people with their purchasing power. Big platforms like Facebook and Twitter already embracing the power of videos, after the success of earlier platforms like Instagram and Vine.
Since the inception of Google’s algorithms they gave quite a headache to almost every SEO professional in the world, every time algorithms gets an update they make it harder for marketers to keep up. Old and trusted SEO tactics don’t work anymore and they are just keep adding more and more new ranking factors to the mix to consider (for example the new mobile friendly factor).
“SMarketing,” is a mutual partnership between Sales and Marketing, which can create “a cycle of success” where content performs better when buyer personas are grounded in actual consumers. Obviously, marketing will give more qualified leads to Sales and Sales will get content that they can use to close deals.
It is important to optimize the video of your website by putting a relevant description with it, it could be a brief description or a transcript etc. “The more information you include, the easier it is for users to find your video!”
Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.