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The Six Signs of an Authoritative Blog

The Six Signs of an Authoritative Blog | Social Media and Internet Marketing | Scoop.it
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blogs.
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Social Media and Internet Marketing
Know about the latest news, trends and tips in social media, SEO and other different channels of online media.
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4 Ways You Can Avoid a Dave & Buster’s-Style Social Media Blunder

4 Ways You Can Avoid a Dave & Buster’s-Style Social Media Blunder | Social Media and Internet Marketing | Scoop.it
Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.

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Via RGBSocial
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Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results

Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results | Social Media and Internet Marketing | Scoop.it
After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile
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Worth Of SEO

Worth Of SEO | Social Media and Internet Marketing | Scoop.it

SEO has a lot of worth in today's volatile online marketing world, but as an digital ad agency you always have some difficulties convincing your client to invest in SEO. Fortunately the stats of SEO speaks for themselves. Yes paid advertising through Adwords, Facebook or even Twitter and social media platforms have their own merits, but the kind of long term results SEO provides no one can compete with them. SEO can provide constant and enormous ROI for a very long time.

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Marco Favero's curator insight, November 18, 6:21 PM

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10 Marketing Predictions in 2015

10 Marketing Predictions in 2015 | Social Media and Internet Marketing | Scoop.it
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Marco Favero's curator insight, November 17, 11:02 AM

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Facebook, Twitter, Pinterest, Instagram: How to Write the Perfect Post

Facebook, Twitter, Pinterest, Instagram: How to Write the Perfect Post | Social Media and Internet Marketing | Scoop.it
#Facebook, #Twitter, #Pinterest, #Instagram: How to Write the Perfect Post [INFOGRAPHIC]
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Marco Favero's curator insight, November 15, 5:46 AM

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David Rivera Jara's curator insight, November 19, 11:42 AM

Gran infografía con consejos para escribir publicaciones en los  canales digitales mayoritarios: Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, ó YouTube.

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33 Twitter Tips, in 140 characters or less

33 Twitter Tips, in 140 characters or less | Social Media and Internet Marketing | Scoop.it
Oct 21st, 2014 This post was written by Leslie Belknap Leslie is the Marketing Director of Ethos3. Improving your Twitter strategy is one of the...
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Marco Favero's curator insight, November 12, 6:59 AM

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SEO vs. PPC

SEO vs. PPC | Social Media and Internet Marketing | Scoop.it
infographicmarketing / 1 day ago 0 0 0 0 0 0 0 Topics: Source: http://www.awoa.com/SEO/search-engine-optimization-vs-pay-per-click.php Does your business know the difference between SEO and PPC?...
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Marco Favero's curator insight, November 1, 6:24 AM

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The Dark Side of Content Marketing

The Dark Side of Content Marketing | Social Media and Internet Marketing | Scoop.it
Content marketing is all the rage, but it has a dark side that businesses must acknowledge. One horrifying fact: Though 27 million pieces of content...
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Marco Favero's curator insight, October 31, 4:20 AM

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Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners

Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners | Social Media and Internet Marketing | Scoop.it
If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy. While it’s certainly …
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5 Things Most People Forget About Local SEO

5 Things Most People Forget About Local SEO | Social Media and Internet Marketing | Scoop.it
Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
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Marco Favero's curator insight, October 29, 3:36 AM

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5 Key SEO Changes That Your Business Needs to Implement Right Now

5 Key SEO Changes That Your Business Needs to Implement Right Now | Social Media and Internet Marketing | Scoop.it
If your business relies on search engine optimization to attract new leads and customers then you need to pay close attention to the ever changing SEO
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Marco Favero's curator insight, October 20, 11:51 AM

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Which B2B Marketing Metrics Matter?

Which B2B Marketing Metrics Matter? | Social Media and Internet Marketing | Scoop.it
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Damien O'Dwyer's curator insight, November 24, 10:27 AM

Ever heard the expression "turnover is vanity, profit is sanity"? Here's an infographic that represents what that means on the Internet!

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Factors That Correlate With Higher Rankings In Google Search

Factors That Correlate With Higher Rankings In Google Search | Social Media and Internet Marketing | Scoop.it

As we know that Google has been regularly updating its search algorithms since 2012. The changes came in 2012 changed all the world of SEO and internet marketing. For Users it was more relevant search results and for marketers, it was a tsunami. Now Google has the nearly 70% market share among search engines and has the most sophisticated algorithms for better search results. It is nearly impossible to understand how Google determines the rankings and search results, but there are some guidelines provided by Google itself to improve your rankings. Also, there were two correlation studies done by Moz and Search Metrics. Audiencebloom have combined their data and represent it in the form of visual information.

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How To Generate More Leads Online

How To Generate More Leads Online | Social Media and Internet Marketing | Scoop.it
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Marco Favero's curator insight, November 18, 6:37 PM

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"Personalization" cartoon

"Personalization" cartoon | Social Media and Internet Marketing | Scoop.it
Marketing is getting increasingly personalized. Mobile technology is particular is making it easier than ever for marketers to personalize their message to
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Facebook and Google Rules Social Logins Worldwide

Facebook and Google Rules Social Logins Worldwide | Social Media and Internet Marketing | Scoop.it
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Marco Favero's curator insight, November 17, 10:29 AM

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Facebook Dwarfs Competition in Terms of Referral Traffic

Facebook Dwarfs Competition in Terms of Referral Traffic | Social Media and Internet Marketing | Scoop.it
Facebook's significance as a traffic source for any website owner cannot be overstated. According to a new report by Shareaholic, who analysed the traffic of...
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How to Increase Engagement on Twitter

How to Increase Engagement on Twitter | Social Media and Internet Marketing | Scoop.it
By Shea Bennett on October 31, 2014 12:00 PM Did you know that tweets with hashtags receive twice as much engagement as those without? What...
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Marco Favero's curator insight, November 1, 6:36 AM

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Ahmed Alkandari's curator insight, November 24, 9:40 PM

Tweets with hashtags receive twice as much engagement as those without. Using verbs and adverts in your tweets can increase click through rates. Tweets with images receive 150% more retweets. Asking followers to "retweet" your message can increase shares by 23 times. 73% of people feel better about an SME after following it on Twitter. 43% of people plan to make multiple purchases from SMEs they follow on twitter. 18% increase in engagement for twitter accounts that respond to followers at least once a week. Tweets that asks for retweets increase the rate of retweets by 10 times. 92% of twitter interactions are link clicks. Tweeting with images receive 18% more clicks, 89% more favorites and 150% more retweets.

 

Although this scoop was very short and it has an infographic, It really grab my attention and interest to read it and scoop it. The reason is that we had a project in our class that required us to create a social media accounts and try to get engagement and followers via them. I already have some backgrounds about the information mentioned in the scoop, however I didn't know all of these details! Reading this scoop while we were working on our project would have been really helpful and useful to reach our goals in the project. I experienced some of these strategies on my Social Media platform project and they were 100% successful as it says in the scoop. Using hashtags and images were the keys and the start point to get people to interact and to engage with us. It also helped me gain many followers. 

I really wished I had read this scoop during our Social Media platform project to apply some of the strategies that were mentioned in this scoop in our project. 

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7 Social Media Myths (That You Probably Think Are True)

7 Social Media Myths (That You Probably Think Are True) | Social Media and Internet Marketing | Scoop.it
By Shea Bennett on October 29, 2014 9:00 AM According to a recent study 83 percent of marketers are still confused about social media marketing,...
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3 Ways to Leverage an Influential Customer

3 Ways to Leverage an Influential Customer | Social Media and Internet Marketing | Scoop.it
Zach Taiji Co-Founder, River House Development@azntaiji Posted on October 29th 2014 As a business, one of the most effective ways to gain traction and visibility...
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Marco Favero's curator insight, October 30, 2:27 PM

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The Blogger's Guide to Pinterest

The Blogger's Guide to Pinterest | Social Media and Internet Marketing | Scoop.it
We here at Marketecture LOVE Pinterest. Why? Because it's a great resource for bloggers and business owners to get their product and their content onto...
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Marco Favero's curator insight, October 29, 4:00 PM

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"Retargeting Ads"

"Retargeting Ads" | Social Media and Internet Marketing | Scoop.it
Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular publisher.
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