2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection […]
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
Manish Dhane's insight:
If you are an influencer or not how would you know? There are many companies and marketing agencies which are paying marketers to attend their events just because they are influencers, so if you are getting proposals from various companies to make an appearance then you should know that you are on the road of #influencemarketing. Many mommy bloggers are already getting paid for these type of gigs. What are the rules for influence marketing? Mark Schaefer has described a very awesome way of how to deal when you are on the train of influence marketing.