Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper.
Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It’s a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year.