It is important to optimize the video of your website by putting a relevant description with it, it could be a brief description or a transcript etc. “The more information you include, the easier it is for users to find your video!”
Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona.
Following is the infographic which is giving detailed information about SEO site audit checklist in form of 55 important questions that must be address during SEO site audit to evaluate the performance of a website for organic search ranking. This checklist covers the core technical elements of site that help you to find out main issues of site.
Every time you start with a new website, you probably find yourself doing the same things over and over. Search engine optimization is the foundation for any good digital marketing strategy to start with also it is base on which your website must be constructed for better results. Both On page and Off page process are interdependent. If you do not have either one of them, your website’s chances of getting ranked in search engines results are doubtful.
Having an on-site blog is not only strengthens the brand, but it is also important for SEO. It positively affects the decision making process of the visitor by providing more insight of your business and knowledge about the industry. “Tips”, “How to” tutorials etc. are the most influential way to interact with the visitor.
Case studies are used by companies to engage potential customers, and generate leads. Case studies helps showcase how they are satisfying there customer’s needs than their competitors. They help brands differentiating their competitors by displaying their unique characters. Choose the right case study can be tricky. It takes time to select one who can show measurable results and connect with customers.
If it were two years in the future, would you be reading this post or would you be watching it? As impact of online video continues its unmatched rise, it's an interesting question to consider. With online video quickly becoming a key factor for everyone to satisfy their information and entertainment needs, businesses that fail to include it in their digital marketing strategies will do so at the risk of their decline. Videos are not just engaging people but they are helping people with their purchasing power. Big platforms like Facebook and Twitter already embracing the power of videos, after the success of earlier platforms like Instagram and Vine.
Since the inception of Google’s algorithms they gave quite a headache to almost every SEO professional in the world, every time algorithms gets an update they make it harder for marketers to keep up. Old and trusted SEO tactics don’t work anymore and they are just keep adding more and more new ranking factors to the mix to consider (for example the new mobile friendly factor).
The obvious fact, most online marketers know that Facebook has changed their strategy to “Pay to Play”, since then there have been lots of grumbling about this new strategy of Facebook. There are reports that shows the decline of organic reach in Facebook for brands, this is because there are over more than 17 million businesses doing promotions on Facebook and they can’t do so much due the post limiting strategy, and Facebook is also a business they are trying to increase their revenue selling ads.
Those who are still saying that SEO is dead are not talking about SEO they are talking about the old ways of SEO although they don’t know about it. SEO is not about tricking search engines for higher ranking, linking schemes, and web spam for traffic and links. If you think this is SEO then yes it is dead. But there is more to the picture than you think, SEO is refers to the process of getting better visibility, better ranking, better traffic, in search engine by playing within the guidelines of the search engines. It is concept which is linked to the search engines for better results and organic reach and until search engines are living, SEO can’t be dead.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.