The well respected Pew Research Center conducted a survey on the age, race and gender of social media networking users in 2012. Some things that you might expect that they confirmed, young adults are more likely than older adults to use social media. In addition, women where more likely to use social media then men. Interesting, African Americans, and Latinos show high interest in sites like Twitter, Instagram, and Pinterest. Interviews where conducted in English and Spanish on cell phones and landlines (n=1,802). 67% of women aged 18-29 used Facebook, 16% of Adults ages 18-29, Africans-Americans, urban residents, 15 % of Women, adults under 50, whites, those with some college education use Pinterest. 13% of adults ages 18-29, African Americans, Latinos, women, urban residents use Instagram, lastly, 6% of adults 18-29 use Tumblr. In addition, 83% of 18-29 year olds use a social networking site. One thing to consider when evaluating research is the cooperation rate. Only 17.6% of individuals contacted provided answers to the survey. In addition, cell phones and young individuals might be more likely to be on a no call list, limiting the initial total numbers dialed on cell phones. This could have skewed the results of how many young adults use social media, which is probably higher than 83%.
Description: March 2013: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research and stats from credible independent experts.
Jessica Lund's insight:
There are currently 6 Billion mobile phone users, making up 87 percent of the worlds population. "Mobile subscribers in the developed world has reached saturation point with at least one cell phone subscription per person. This means market growth is being driven by demand developing world, led by rapid mobile adoption in China and India, the world's most populous nations." Mobile Factbook estimates that mobile phone subscription will reach 8 billion by the end of 2016. In addition "mobile broadband outnumbers fixed broadband by 2:1". Experts predict mobile web use will "overtake PC based web use." "In China and other countries it already has." International Data Corporation predicts that the move to mobile will not overtake fixed broadband in the U.S. until 2015. Regardless, moving from fixed web use to primarily mobile look to be inevitable.
Social Media Research is an emerging field of study. There are many things this explosion of data can tell us about the human condition. To help sort through the data and interpret its meaning Canadian University, Dalhousie has opened one of the worlds first social media research labs. Dr. Anatoliy Gruzd of Dalhousie University expects to gain “insights into important social, health, political and economic research questions.” Students from multiple disciplines have been utilizing the lab including “students from information management, computer science, business, public administration, sociology, health, resource and environmental studies, and e-commerce, studying the social processes and relationships of online networks.” This lab is also pushing the boundaries of how to manage and visualize mass amounts of data. They created an intricate yet comprehendible visual representation of the Twitter Communication Network by Netytic. Netytic is a “cloud-based analytic tool is designed to analyze public conversations from social media sites such as Twitter, YouTube, blogs, online forums and chats. Using this tool in empirical research, social scientists are learning about the behaviors and relationships of network members, and what influence online relationships have on personal choices and actions.” This University’s lab Professor proves to be very special in that he gives students guidance and support for their entrepreneurial ideas. For example “Master’s student Sreejata Chatterjee and her colleagues recently founded web-based social media lead generation company Leadsift, which recently secured a $500,000 capital investment under the Launch36 accelerator program.” Overall, social media research will be able to tell us much more about facets of life, than we could have previously imagined.
Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook.
Jessica Lund's insight:
When researching mobile phones for social media its important to distinguish cell phones and Smartphones. According to IDC “roughly half of the US population owned smartphones at the end of 2012”. Smartphones are expected to expand to two-thirds of the U.S. population, approximately 222.4 million people in the year 2017. However, the most interesting statistics in this article was that 80% of respondents reported that they reach for their phone within fifteen minutes of waking. Worry some for the alarm clock industry “over 40% use their phone as an alarm clock. About four out of five respondents have their smartphones within reach for all except two hours per day. Roughly a quarter of respondents can’t remember not having their phone near them.” In addition, 70 percent of smartphone owners use Facebook. Which sounds like a marketer’s gold mine. However, while participants averaged 13.8 Facebook views a day they only lasted an average of two minutes and twenty-two seconds and was focused on the news feed. This new data poses an extremely difficult challenge and opportunity for marketers.
A Fundamental Wordpress SEO Guide While there's a lot of information out there on how to install wordpress and how to optimize it for the search engines, I
Jessica Lund's insight:
WordPress is the leading tool for making amateur blogs and websites. However, a chief complaint of the platform is that it can be hard to promote yourself on Google search engines. This article gives advice to optimize WordPress sites for search engines. The guide is divided into 3 sections; a step by step process to optimize your WordPress websites for SEO, Best SEO plugins for WordPress, and creating a Robots.txt file.
Hello!! (Photo credit: I_Believe_) Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this
Jessica Lund's insight:
Most consumers don’t trust brands on social media. “The research, based on a sample of 20,788 (and 63,703 North American) European online consumers, was published by Forrester this week and explores how consumers react to different marketing messages and types of content.” 15 percent of North Americans and less than 10 percent of European consumers trust posts made by brands on social media sites. “Overall the message is clear – consumers trust content they go out to find (from expert reviews to recommendations from friends and family) than they do content that is pushed at them. Interruptive advertising such as marketing text messages and banner ads perform worst from a trust perspective. Posts by brands on Twitter and Facebook are the fourth least trusted source of information.” However, the highest scoring form of advertising in terms of trust was “branding or product recommendations from friends and family” (North American 70%, European 61%). Interestingly, Europeans distrusted all forms of advertising more than their North American counter part. The discrepancy in trust of advertising may be due to uniform advertising regulations in North America. European countries probably vary greatly on advertising practices, possibly leading to a more suspicious consumer.
The Coca-Cola debate and other social media research out this week highlight the continuing challenge marketers face in demonstrating the ROI for social media efforts.
Jessica Lund's insight:
The benefit of companies using social media networks maybe overrated. Coca-Cola recently announced that their online ‘buzz’ had no measurable effect on short-term sales. Although, Wendy Clark, Coca-Cola’s Senior Vice President of Integrated Marketing Communications criticized the studies findings. While, it’s obvious that there may be some internal motivations for disputing the evidence this is a real concern for most marketers posed with the great challenge of demonstrating return on investment (ROI) for social media efforts. However, more research is necessary before companies and marketers start abandoning their social media campaigns.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.