Social Media and Informal Learning Research
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How to Create Your Own Wiki

How to Create Your Own Wiki | Social Media and Informal Learning Research | Scoop.it
Need a mini-version of Wikipedia for your own notes, your workgroup, or just for fun? Here's what you need to know.
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Personal wiki page article that is mostly aimed at using a wiki for personal note taking purposes.

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Sonia Thomas's curator insight, May 28, 2013 8:06 PM

Interesting article on creating your own wiki. Create a personal online knowledge base. Syncing with Dropbox is a great way to share with trainees. Next article in the series is How to Host Your Wiki.

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Informal learning: theory, practice and experience

Informal learning: theory, practice and experience | Social Media and Informal Learning Research | Scoop.it
Informal learning: theory, practice and experience. In recent years a number of researchers and policy pundits have rediscovered ‘informal learning’. But is there really such a thing? We explore th...
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Proof that Social Media Drives Sales! [Research] | Heidi Cohen

Proof that Social Media Drives Sales! [Research] | Heidi Cohen | Social Media and Informal Learning Research | Scoop.it
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify.
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Pew Research Center The Demographics of Social Media Users — 2012

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The well respected Pew Research Center conducted a survey on the age, race and gender of social media networking users in 2012. Some things that you might expect that they confirmed, young adults are more likely than older adults to use social media. In addition, women where more likely to use social media then men. Interesting, African Americans, and Latinos show high interest in sites like Twitter, Instagram, and Pinterest. Interviews where conducted in English and Spanish on cell phones and landlines (n=1,802). 67% of women aged 18-29 used Facebook, 16% of Adults ages 18-29, Africans-Americans, urban residents, 15 % of Women, adults under 50, whites, those with some college education use Pinterest. 13% of adults ages 18-29, African Americans, Latinos, women, urban residents use Instagram, lastly, 6% of adults 18-29 use Tumblr. In addition, 83% of 18-29 year olds use a social networking site.   One thing to consider when evaluating research is the cooperation rate. Only 17.6% of individuals contacted provided answers to the survey. In addition, cell phones and young individuals might be more likely to be on a no call list, limiting the initial total numbers dialed on cell phones. This could have skewed the results of how many young adults use social media, which is probably higher than 83%. 

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The Best Online Marketing Tips And Tricks -

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Jessica Lund's comment, May 11, 2013 3:50 AM
This article is a beginners guide to starting online marketing. In addition it gives advice on several different client populations like affiliate partners. The author suggests using affiliates with a good reputation and feature them positively on your website and you both will benefit. The author also, gives advice on how to negotiate payments with affiliates. Also, discuses the use of pop under ads and how they are far more affective, as pop up blockers don’t always block them. However, its important to balance honesty with advertising so that your clients trust you. Lastly, if you have a “client that buys from you often think about offering them an affiliate status. You can make a single sale into thousands if you have a client that wants to become an affiliate”.
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How to Get Good Advice with Social Media | Business 2 Community

How to Get Good Advice with Social Media | Business 2 Community | Social Media and Informal Learning Research | Scoop.it
While social media enables you to connect across the globe on any and all topics, it also causes you to weed through more junk than ever before. It takes time
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Jessica Lund's comment, April 7, 2013 4:55 AM
This article attempts to leverage social media and avoid rummaging through ‘junk’ when searching for good advice on social media. Amanda Nelson says when using twitter, “social-savvy brands and individuals will respond to your questions, so Tweet at them directly”. She also says “there are forums for anything and everything. And if your question isn’t there, you can join as a member and ask! “When using messaging whether it’s an old friend on Facebook or a new connection on Linkedin, reach out to them directly for questions and advice using messaging.” Videos “no matter how specific your topic, there’s a video on how to do to it. And if you can’t find it, make it! When looking for advice on blogs Amanda recommends comment on a ‘self-proclaimed experts blogging topic that interest you. “Comment on their blog if you have questions”. She also gives some advice on what to avoid. By signing up for RSS feeds of your favorite blogs and sites, you’ll get a constant stream of content directly related to your topic. Feedly does a good job at this. However, she cautions it is a lot of content and getting a specific question answered will require digging. If you are looking for brands to share information you Facebook might be to busy to get question answered as there is a lot of conversation. The downside of twitter feeds is that the twitter stream can become unmanageable depending on how many users you follow, however “contacting the users directly, as mentioned earlier, is the best way to seek information and advice”. Lastly, Forums also have a down side, “on one hand, you can search the info you need, but on the other, it’s not always a place for top-notch advice. Ensure the advice you’re getting is legit and consult multiple sources before you move forward. That goes for any social platform.”
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Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking

Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking | Social Media and Informal Learning Research | Scoop.it
Description: March 2013: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research and stats from credible independent experts.
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There are currently 6 Billion mobile phone users, making up 87 percent of the worlds population. "Mobile subscribers in the developed world has reached saturation point with at least one cell phone subscription per person. This means market growth is being driven by demand developing world, led by rapid mobile adoption in China and India, the world's most populous nations." Mobile Factbook estimates that mobile phone subscription will reach 8 billion by the end of 2016. In addition "mobile broadband outnumbers fixed broadband by 2:1". Experts predict mobile web use will "overtake PC based web use." "In China and other countries it already has." International Data Corporation predicts that the move to mobile will not overtake fixed broadband in the U.S. until 2015. Regardless, moving from fixed web use to primarily mobile look to be inevitable.  

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Canada’s first social media research lab opens at Dalhousie University | GRAND Website

Canada’s first social media research lab opens at Dalhousie University | GRAND Website | Social Media and Informal Learning Research | Scoop.it
RT @GRAND_NCE: Canada’s first social media research lab opens at Dalhousie University http://t.co/aviEUvTOx6
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Social Media Research is an emerging field of study. There are many things this explosion of data can tell us about the human condition. To help sort through the data and interpret its meaning Canadian University, Dalhousie has opened one of the worlds first social media research labs. Dr. Anatoliy Gruzd of Dalhousie University expects to gain “insights into important social, health, political and economic research questions.” Students from multiple disciplines have been utilizing the lab including “students from information management, computer science, business, public administration, sociology, health, resource and environmental studies, and e-commerce, studying the social processes and relationships of online networks.” This lab is also pushing the boundaries of how to manage and visualize mass amounts of data. They created an intricate yet comprehendible visual representation of the Twitter Communication Network by Netytic. Netytic is a “cloud-based analytic tool is designed to analyze public conversations from social media sites such as Twitter, YouTube, blogs, online forums and chats. Using this tool in empirical research, social scientists are learning about the behaviors and relationships of network members, and what influence online relationships have on personal choices and actions.” This University’s lab Professor proves to be very special in that he gives students guidance and support for their entrepreneurial ideas. For example “Master’s student Sreejata Chatterjee and her colleagues recently founded web-based social media lead generation company Leadsift, which recently secured a $500,000 capital investment under the Launch36 accelerator program.” Overall, social media research will be able to tell us much more about facets of life, than we could have previously imagined. 

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documentation - Best hosted wiki solution for private wikis? - Stack Overflow

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Creating a wiki for work! Research Paper Article. This article has great comments. Google sites is the only free, secure, and backed up wiki.

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New Infographic on Social Media Use by Demographic - PRWeb - PR Web (press release)

New Infographic on Social Media Use by Demographic - PRWeb - PR Web (press release) | Social Media and Informal Learning Research | Scoop.it
New Infographic on Social Media Use by Demographic - PRWeb
PR Web (press release)
Tallahassee, Florida (PRWEB) May 08, 2013.
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Facebook Goes Mobile: 10 Research Charts & Analysis | Heidi Cohen

Facebook Goes Mobile: 10 Research Charts & Analysis | Heidi Cohen | Social Media and Informal Learning Research | Scoop.it
Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook.
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When researching mobile phones for social media its important to distinguish cell phones and Smartphones. According to IDC “roughly half of the US population owned smartphones at the end of 2012”. Smartphones are expected to expand to two-thirds of the U.S. population, approximately 222.4 million people in the year 2017.  However, the most interesting statistics in this article was that 80% of respondents reported that they reach for their phone within fifteen minutes of waking. Worry some for the alarm clock industry “over 40% use their phone as an alarm clock. About four out of five respondents have their smartphones within reach for all except two hours per day. Roughly a quarter of respondents can’t remember not having their phone near them.” In addition, 70 percent of smartphone owners use Facebook. Which sounds like a marketer’s gold mine. However, while participants averaged 13.8 Facebook views a day they only lasted an average of two minutes and twenty-two seconds and was focused on the news feed.  This new data poses an extremely difficult challenge and opportunity for marketers. 

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How to Optimize Wordpress Sites for the Search Engines | Business 2 Community

How to Optimize Wordpress Sites for the Search Engines | Business 2 Community | Social Media and Informal Learning Research | Scoop.it
A Fundamental Wordpress SEO Guide While there's a lot of information out there on how to install wordpress and how to optimize it for the search engines, I
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WordPress is the leading tool for making amateur blogs and websites. However, a chief complaint of the platform is that it can be hard to promote yourself on Google search engines. This article gives advice to optimize WordPress sites for search engines.  The guide is divided into 3 sections; a step by step process to optimize your WordPress websites for SEO, Best SEO plugins for WordPress, and creating a Robots.txt file. 

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The Facebook Problem: Why We Need To Re-Think Facebook Marketing | Business 2 Community

The Facebook Problem: Why We Need To Re-Think Facebook Marketing | Business 2 Community | Social Media and Informal Learning Research | Scoop.it
It is a common conversation in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing
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Jessica Lund's comment, May 11, 2013 3:21 AM
This article attempts to explain the emerging problem with companies allocating to many recourses to Facebook advertising. Allocations to Facebook pages may take up to much time and recourses and starve other parts of a well rounded marketing plan. Two ways that companies can advertise on Facebook is by either having pages that individuals can subscribe to or paying Facebook for ‘forced advertisement’. Heavy Facebook marketing has several dilemmas. As more and more companies focus their advertising goals on Facebook pages there is what the author calls ‘increased nose’. Content becoming over clouded with posts by brands creating a problem were some brands send out blasts of messages everyday making users become blinded to the advertisements and pass over them decreasing the value of the message. In addition, over posting will cause facebook users to unlike the brands page. The author states that although it is incredible that brands can see real time engagement on facebook pages via likes, views, and shares brands can over complicate the metrics by associating to much meaning the numbers like “why did my percentage drop 10% last week”. In conclusion, facebook can be a strong piece of the marketing plan, but should not be the main focus.
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New Research Shows Most Consumers Still Don’t Trust Brands in Social Media | Business 2 Community

New Research Shows Most Consumers Still Don’t Trust Brands in Social Media | Business 2 Community | Social Media and Informal Learning Research | Scoop.it
Hello!! (Photo credit: I_Believe_) Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this
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Most consumers don’t trust brands on social media. “The research, based on a sample of 20,788 (and 63,703 North American) European online consumers, was published by Forrester this week and explores how consumers react to different marketing messages and types of content.” 15 percent of North Americans and less than 10 percent of European consumers trust posts made by brands on social media sites. “Overall the message is clear – consumers trust content they go out to find (from expert reviews to recommendations from friends and family) than they do content that is pushed at them. Interruptive advertising such as marketing text messages and banner ads perform worst from a trust perspective. Posts by brands on Twitter and Facebook are the fourth least trusted source of information.” However, the highest scoring form of advertising in terms of trust was “branding or product recommendations from friends and family” (North American 70%, European 61%). Interestingly, Europeans distrusted all forms of advertising more than their North American counter part. The discrepancy in trust of advertising may be due to uniform advertising regulations in North America. European countries probably vary greatly on advertising practices, possibly leading to a more suspicious consumer. 

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Content Marketing News Roundup: Social Media Research Edition - Reputation Capital: Premium Content for B2B Inbound Marketing | Reputation Capital: Premium Content for B2B Inbound Marketing

Content Marketing News Roundup: Social Media Research Edition - Reputation Capital: Premium Content for B2B Inbound Marketing | Reputation Capital: Premium Content for B2B Inbound Marketing | Social Media and Informal Learning Research | Scoop.it
The Coca-Cola debate and other social media research out this week highlight the continuing challenge marketers face in demonstrating the ROI for social media efforts.
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The benefit of companies using social media networks maybe overrated. Coca-Cola recently announced that their online ‘buzz’ had no measurable effect on short-term sales. Although, Wendy Clark, Coca-Cola’s Senior Vice President of Integrated Marketing Communications criticized the studies findings. While, it’s obvious that there may be some internal motivations for disputing the evidence this is a real concern for most marketers posed with the great challenge of demonstrating return on investment (ROI) for social media efforts. However, more research is necessary before companies and marketers start abandoning their social media campaigns. 

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