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Social media and Influence in Pharma
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3 KEYS TO INFLUENCE: Understanding and Leveraging Social ...

3 KEYS TO INFLUENCE: Understanding and Leveraging Social ... | Social media and Influence in Pharma | Scoop.it
As we review social media impact one key factor of course is your personal influence and the influence of your brand in the social channels. Awareness Social Marketing Software put together an interesting Whitepaper ...
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White Paper - Maximizing Social Media Influence for Online Retailing

White Paper - Maximizing Social Media Influence for Online Retailing | Social media and Influence in Pharma | Scoop.it
White Paper - Maximizing Social Media Influence for Online Retailing http://t.co/JzsPLLm5...
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Perspectives on digital influence

Perspectives on digital influence | Social media and Influence in Pharma | Scoop.it
Digital Influence;is very much a hot topic of conversation. Who has influence? How is influence defined? Can you really score influence? These are just a few of the questions that often promote passionate debate.
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More Ways To Use Your Klout « The Official Klout Blog | Klout

More Ways To Use Your Klout « The Official Klout Blog | Klout | Social media and Influence in Pharma | Scoop.it
From the moment we started Klout, we had a vision that your influence would benefit users both on and off of Klout.com. Partners have pulled data from our API since 2008 to offer a wide range of services to influencers, be it ...
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5 Reasons You Shouldn't Care About Your Klout Score - Forbes

5 Reasons You Shouldn't Care About Your Klout Score - Forbes | Social media and Influence in Pharma | Scoop.it
Five reasons why employers and employees shouldn't care about Klout scores.
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The Social Schmuck » The Problems With Social Profiling

The Social Schmuck » The Problems With Social Profiling | Social media and Influence in Pharma | Scoop.it
There are several reasons I worry about social profiling.
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Klout, Big Data and the Meaning of "Opt Out" | fredmcclimans.com

Is it possible to have a Klout Score of Zero (K = 0)? Why, you might ask, would anybody want to have such a Score of 0 in the gamified realm of influence measurement, where higher scores indicate a higher level of perceived ...
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Translating and tranquilizing Kloutrage - Digitaltrends.com

Translating and tranquilizing Kloutrage - Digitaltrends.com | Social media and Influence in Pharma | Scoop.it
Digitaltrends.comTranslating and tranquilizing KloutrageDigitaltrends.comAnd while the science behind Klout isn't exactly clear and likely has its caveats, it's currently the only available system for determining a person's social influence.
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The Pillars of Influence and How to Activate Cause and Effect - Brian Solis

The Pillars of Influence and How to Activate Cause and Effect - Brian Solis | Social media and Influence in Pharma | Scoop.it
Klout, PeerIndex, Kred, etc - The Score Is NOT An Indicator of Influence: http://t.co/Bt6FXZRi via @klout.com http://t.co/7C7rebIO...
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The rise and fall of influence metrics

The rise and fall of influence metrics | Social media and Influence in Pharma | Scoop.it
New Yorker (blog)The rise and fall of influence metricsPRWeekIt's deceptively easy to trot out Klout scores when a client presses for proof that the agency is putting social media engagement resources toward the right target audience.
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Blog Influence: How to Maximize the Return on Your Blogging ...

Blog Influence: How to Maximize the Return on Your Blogging ... | Social media and Influence in Pharma | Scoop.it
Last week, I wrote a blog post on how to effectively measure online influence and offered some insight in terms of how to plan out your influencer marketing.
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The influence of think tanks: presenting the right ideas, to the right people, at the right time |

The influence of think tanks: presenting the right ideas, to the right people, at the right time | | Social media and Influence in Pharma | Scoop.it
RT @LSEReviewBooks: The influence of think tanks: presenting the right ideas, to the right people, at the right time #thinktanks http://t.co/c8Vtaz6M...
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How managers can influence brand meaning when they are losing control over it

http://t.co/hejD4mlc Journal:Persuasive brand mng.How managers can influence brand meaning when they are losing control over it...
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Are Brands Wielding More Influence In Social Media Than We Thought? - Forbes

Are Brands Wielding More Influence In Social Media Than We Thought? - Forbes | Social media and Influence in Pharma | Scoop.it
Are Brands Wielding More Influence In Social Media Than We Thought?ForbesOne finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision.
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Will Your Klout Score Get You Hired? The Role of Social Media in Recruiting - Forbes

Will Your Klout Score Get You Hired? The Role of Social Media in Recruiting - Forbes | Social media and Influence in Pharma | Scoop.it
ForbesWill Your Klout Score Get You Hired? The Role of Social Media in RecruitingForbesThird-party sites that rate “influence” are relatively new on the scene, but they're already changing the way recruiting is done.
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Is social profiling discrimination? - Washington Post (blog)

Is social profiling discrimination? - Washington Post (blog) | Social media and Influence in Pharma | Scoop.it
Is social profiling discrimination?Washington Post (blog)Perhaps the most controversial of these collectors of online personal data are companies such as Klout, Peer Index and Kred that attempt to distill a person's online presence into a single...
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Percollate: Making Sense of Social Influence Scores [Review] - Search Engine Watch

Percollate: Making Sense of Social Influence Scores [Review] - Search Engine Watch | Social media and Influence in Pharma | Scoop.it
Daily Research News OnlinePercollate: Making Sense of Social Influence Scores [Review]Search Engine Watchby Rob Chant, May 4, 2012 Comments Social influence scores: Klout, Kred and the rest.
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Nicholas Christakis: The hidden influence of social networks | Video ...

Nicholas Christakis: The hidden influence of social networks | Video ... | Social media and Influence in Pharma | Scoop.it
Nicholas Christakis: The hidden influence of social networks | Video on TED.com. Posted on May 6, 2012 by Rami Kantari. See on Scoop.it – Extreme Social. TED Talks We're all embedded in vast social networks of friends, family, co-workers ...
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Now Media, Identity, and the Marketplace for Loyalty: influence in ...

Now Media, Identity, and the Marketplace for Loyalty: influence in ... | Social media and Influence in Pharma | Scoop.it
Visual Propaganda: a cross-disciplinary conference on the influence of images.
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The 3 R's of Influence.

The 3 R's of Influence. | Social media and Influence in Pharma | Scoop.it
Current systems such as Klout and Kred do not measure influence, they measure interaction by way of pure numbers: shares, retweets, likes, +1s, comments etc. extrapolated out over your connections and those sharing your ...
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Marketing Unleashed: What is online influence, and why is everyone ...

Marketing Unleashed: What is online influence, and why is everyone ... | Social media and Influence in Pharma | Scoop.it
The challenger to Klout, Kred was based in the same office block at time it was set up. Kred has 2 key measures: Kred Influence measures a user's relative ability to inspire action from others like retweeting, replies or new ...
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How to Cheat at Klout | Social Media Today

How to Cheat at Klout | Social Media Today | Social media and Influence in Pharma | Scoop.it
Wired magazine's story on Klout.com from earlier this week set off a minor rage-splosion in the social media marketing sphere, thanks mostly to the revelation that some companies are using job applicants' Klout scores as an ...
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Klout, Kred, Peer Index: The Year of Online Influence | Business 2 Community

Klout, Kred, Peer Index: The Year of Online Influence | Business 2 Community | Social media and Influence in Pharma | Scoop.it
If 2011 will be remembered for the irruption of Google+ onto the social media center stage, it could also be rightly defined as the year when online influence (RT @RaymondMorinV2: Klout, Kred, Peer Index: The Year of Online Influence, by Personal ...
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iMedicine: The Influence of Social Media on Medicine | The Doctor Weighs In

iMedicine: The Influence of Social Media on Medicine | The Doctor Weighs In | Social media and Influence in Pharma | Scoop.it
Great Mini-Review by @KentBottles: The Influence of Social Media on Medicine | http://t.co/24MS95aS...
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How much Klout is too much? - The Holmes Report

How much Klout is too much? - The Holmes Report | Social media and Influence in Pharma | Scoop.it
The Holmes ReportHow much Klout is too much?The Holmes ReportIt used language and scoring that they understood, and very simply categorised people according to what they were influential about – and then ranked them accordingly.
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