Social media and Influence in Pharma
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Social media and Influence in Pharma
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What digital marketers need to understand ... - Social Media Influence

What digital marketers need to understand ... - Social Media Influence | Social media and Influence in Pharma | Scoop.it
The Internet of Things is one of those areas of digital design and communications that would have seemed way too futuristic to comprehend just a few short years ago. But, thanks to the revolution of social+mobile+powerful ...
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ePharma Marketing Top 10 Challenges

ePharma Marketing Top 10 Challenges | Social media and Influence in Pharma | Scoop.it
ePharma marketing experts tackling the Top 10 Challenges to the industry (RT @pomawhit: Infographic of the Top 10 challenges facing pharma marketers today: http://t.co/mEQxrV2N...)...
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Behold the Power of Peer Influence: 5 Keys to Success | Social ...

Behold the Power of Peer Influence: 5 Keys to Success | Social ... | Social media and Influence in Pharma | Scoop.it
Influence is a hot topic in the industry today, but many marketers at brands and agencies are still struggling with how to define "influence" and target the right "influencers". To date web services like Klout and Kred have ...
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Gamification And The Power Of Influence

Gamification And The Power Of Influence | Social media and Influence in Pharma | Scoop.it
Nearly every business, including many Fortune 1000 enterprises, are examining how to best influence their community to drive user experiences and engagement. Gamification is key to analyzing and driving high-value customer behavior.
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The Pillars of Influence and How to Activate Cause and Effect ...

The Pillars of Influence and How to Activate Cause and Effect ... | Social media and Influence in Pharma | Scoop.it
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity ...
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Expectations influences outcomes

Expectations influences outcomes | Social media and Influence in Pharma | Scoop.it
Opposing ViewsExpectations influences outcomesUPI.comSuggestion -- a rabbit's foot or a lucky coin -- can influence how people perform on learning and memory tasks, New Zealand and US researchers said.
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The 10 Types of Physician Bloggers [Infographic] Brandless Blog

The 10 Types of Physician Bloggers [Infographic] Brandless Blog | Social media and Influence in Pharma | Scoop.it
Health Infographics doctors, health blogs, physician bloggers, blogging, types of bloggers.
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Your Social Influence and Why Marketers Care About It - Mashable

Your Social Influence and Why Marketers Care About It - Mashable | Social media and Influence in Pharma | Scoop.it
Your Social Influence and Why Marketers Care About ItMashableA Klout algorithm rapidly identified Tom as influential based on the high level of activity around his Tumblr, Instagram, and Twitter feeds.
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Buying Social Media Influence, A Promising Marketing Tactic?

Buying Social Media Influence, A Promising Marketing Tactic? | Social media and Influence in Pharma | Scoop.it
Social media is no longer a stranger to the internet community. In fact, people online have embraced it, spending most of their precious time either networking or playing games. Social networking websites are also rich in ...
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Relational Leadership–Influence and accountability part 5 ...

Relational Leadership–Influence and accountability part 5 ... | Social media and Influence in Pharma | Scoop.it
This is the 5th and final post on the book Relational Leadership, which is about influence and accountability within community. Within a relational framework, the leader is to be a person of vulnerability.
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How @Redbull's social marketing on @Klout failed in the real world - Z6Mag

How @Redbull's social marketing on @Klout failed in the real world - Z6Mag | Social media and Influence in Pharma | Scoop.it
How @Redbull's social marketing on @Klout failed in the real worldZ6MagPeople that had enough Klout influence in the right niches were delivered a four-pack of Red Bull Total Zero.
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Elizabeth Hill: Step Away From the Influence Score – Influencer ...

Elizabeth Hill: Step Away From the Influence Score – Influencer ... | Social media and Influence in Pharma | Scoop.it
Use Klout, Kred, or your social listening tool of choice and there is no guarantee that the truly most influential people will pop up on your radar. It's necessary to really dive into posts and look at not only what is being shared ...
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Klout vs Kred in the social influence game

Klout vs Kred in the social influence game | Social media and Influence in Pharma | Scoop.it
We are in a time of convergence. Traditionally, influence was in the hands of the media. Now anyone with access to a cell phone can be engaged and influence a community.
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Mastering brand influence in the digital era - SUE Amsterdam

We should all respond: I am in the influence business. But that sounds not very family-birthday-talk-friendly does it? But let's not beat around the bush, we are amongst ourselves here, we all should be fascinated about ...
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Cialdini’s 6 Rules of Influence.. Pick your weapon wisely

Cialdini’s 6 Rules of Influence.. Pick your weapon wisely | Social media and Influence in Pharma | Scoop.it
Robert Cialdini was a professor of psychology at Arizona State University until late 2009, when I believe he retired.
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Social Media Influence, Science or Sham – Part 2 - The Right Sphere

Social Media Influence, Science or Sham – Part 2 - The Right Sphere | Social media and Influence in Pharma | Scoop.it
Social Media Influence, Science or Sham – Part 2The Right SphereIn this article I'll be looking at Kred in particular, examining how they produce their scores and reviewing some of the issues I discussed with their CEO, Andrew ...
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Big names don't buy social media influence - BRW (subscription)

Big names don't buy social media influence - BRW (subscription) | Social media and Influence in Pharma | Scoop.it
Big names don't buy social media influenceBRW (subscription)Forget Klout scores, real influence in social media comes from close-knit groups of family and friends, a new study suggests.and more »...
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social influence and influence measuring | Business 2 Community

social influence and influence measuring | Business 2 Community | Social media and Influence in Pharma | Scoop.it
Influence is certainly not new. We have been influenced since birth - parents, siblings, teachers, religious leaders, friends, that really cute person in.
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The Social Media Economy Map | SMI - Social Media Influence

The Social Media Economy Map | SMI - Social Media Influence | Social media and Influence in Pharma | Scoop.it
We've created a map of the Social Media Economy to help navigate us through this new, new Internet economy. We hope you like it as much as we do and share it if you find it useful.
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52 cool social media facts | Articles

52 cool social media facts | Articles | Social media and Influence in Pharma | Scoop.it
Impress your colleagues, friends or attendees at your next presentation with these facts—one for every week of the year.
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All That is Social Media: The Big Three (KLOUT KRED PEER INDEX)

All That is Social Media: The Big Three (KLOUT KRED PEER INDEX) | Social media and Influence in Pharma | Scoop.it
The Big Three http://t.co/mmLM4s9Q Best Blog article, first written @JMHHACKER about 10 months ago.
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Marketing to health care professionals | World of DTC Marketing.com

Marketing to health care professionals | World of DTC Marketing.com | Social media and Influence in Pharma | Scoop.it
The healthcare industry is going to have to embrace online marketing to reach physicians but they can't just take a sale reps call and put that online.
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How To Turn Your Customers Into Rock Stars Of Influence - Fast Company

How To Turn Your Customers Into Rock Stars Of Influence - Fast Company | Social media and Influence in Pharma | Scoop.it
How To Turn Your Customers Into Rock Stars Of InfluenceFast CompanyBY Bill Lee | 06-04-2012 | 6:45 AM More than just buying your products, the best customers influence their peers.
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Doctors, Patients and Social Media [Infographic] - SocialTimes

Doctors, Patients and Social Media [Infographic] - SocialTimes | Social media and Influence in Pharma | Scoop.it
How are Doctors connecting to the social media revolution? There are serious issues with providing any sort of medical advice online, and it seems that physicians have a dilemma when it comes to interacting with their ...
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Klout and Healthcare: How to get a High Medical Rating –

Klout and Healthcare: How to get a High Medical Rating – | Social media and Influence in Pharma | Scoop.it
As Klout measures your social influence, the best way to be influential is through what you already know. Your goal should be to be influential within specific topics, while simultaneously increasing your Klout score.
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