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Social media and Influence in Pharma
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Big names don't buy social media influence - BRW (subscription)

Big names don't buy social media influence - BRW (subscription) | Social media and Influence in Pharma | Scoop.it
Big names don't buy social media influenceBRW (subscription)Forget Klout scores, real influence in social media comes from close-knit groups of family and friends, a new study suggests.and more »...
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social influence and influence measuring | Business 2 Community

social influence and influence measuring | Business 2 Community | Social media and Influence in Pharma | Scoop.it
Influence is certainly not new. We have been influenced since birth - parents, siblings, teachers, religious leaders, friends, that really cute person in.
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The Social Media Economy Map | SMI - Social Media Influence

The Social Media Economy Map | SMI - Social Media Influence | Social media and Influence in Pharma | Scoop.it
We've created a map of the Social Media Economy to help navigate us through this new, new Internet economy. We hope you like it as much as we do and share it if you find it useful.
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52 cool social media facts | Articles

52 cool social media facts | Articles | Social media and Influence in Pharma | Scoop.it
Impress your colleagues, friends or attendees at your next presentation with these facts—one for every week of the year.
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All That is Social Media: The Big Three (KLOUT KRED PEER INDEX)

All That is Social Media: The Big Three (KLOUT KRED PEER INDEX) | Social media and Influence in Pharma | Scoop.it
The Big Three http://t.co/mmLM4s9Q Best Blog article, first written @JMHHACKER about 10 months ago.
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Marketing to health care professionals | World of DTC Marketing.com

Marketing to health care professionals | World of DTC Marketing.com | Social media and Influence in Pharma | Scoop.it
The healthcare industry is going to have to embrace online marketing to reach physicians but they can't just take a sale reps call and put that online.
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How To Turn Your Customers Into Rock Stars Of Influence - Fast Company

How To Turn Your Customers Into Rock Stars Of Influence - Fast Company | Social media and Influence in Pharma | Scoop.it
How To Turn Your Customers Into Rock Stars Of InfluenceFast CompanyBY Bill Lee | 06-04-2012 | 6:45 AM More than just buying your products, the best customers influence their peers.
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Doctors, Patients and Social Media [Infographic] - SocialTimes

Doctors, Patients and Social Media [Infographic] - SocialTimes | Social media and Influence in Pharma | Scoop.it
How are Doctors connecting to the social media revolution? There are serious issues with providing any sort of medical advice online, and it seems that physicians have a dilemma when it comes to interacting with their ...
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Klout and Healthcare: How to get a High Medical Rating –

Klout and Healthcare: How to get a High Medical Rating – | Social media and Influence in Pharma | Scoop.it
As Klout measures your social influence, the best way to be influential is through what you already know. Your goal should be to be influential within specific topics, while simultaneously increasing your Klout score.
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Dr. Bates’ Talkback: What makes a good pharma marketing dashboard? | eyeforpharma

Dr. Bates’ Talkback: What makes a good pharma marketing dashboard? | eyeforpharma | Social media and Influence in Pharma | Scoop.it
What makes a good #pharma #marketing dashboard?
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Social Influence and Scores: Asking the Right Questions

Social Influence and Scores: Asking the Right Questions | Social media and Influence in Pharma | Scoop.it
Social – or digital – influence is probably one of the most debated topics in social media today. Unfortunately, it is frequently a debate about scores. Whether we like it or not, companies such as Klout and PeerIndex grant us a ...
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Health Marketing: How Doctors Are Using Social Media

Health Marketing: How Doctors Are Using Social Media | Social media and Influence in Pharma | Scoop.it
There has been a lot of news coverage about how hospitals are expanding health marketing budgets to include more digital media in an effort to attract new (Health Marketing: How Doctors Are Using Social Media: There has been a lot of news coverage...
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The Real Problem with Social Media Influence

The Real Problem with Social Media Influence | Social media and Influence in Pharma | Scoop.it
Defining influence isn’t the big problem. Nor is finding the “right” influencers. The real problem is where to put the data. This post is a response to a blog article we enjoyed r...
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The Pillars of Influence and How to Activate Cause and Effect ...

The Pillars of Influence and How to Activate Cause and Effect ... | Social media and Influence in Pharma | Scoop.it
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity ...
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Expectations influences outcomes

Expectations influences outcomes | Social media and Influence in Pharma | Scoop.it
Opposing ViewsExpectations influences outcomesUPI.comSuggestion -- a rabbit's foot or a lucky coin -- can influence how people perform on learning and memory tasks, New Zealand and US researchers said.
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The 10 Types of Physician Bloggers [Infographic] Brandless Blog

The 10 Types of Physician Bloggers [Infographic] Brandless Blog | Social media and Influence in Pharma | Scoop.it
Health Infographics doctors, health blogs, physician bloggers, blogging, types of bloggers.
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Your Social Influence and Why Marketers Care About It - Mashable

Your Social Influence and Why Marketers Care About It - Mashable | Social media and Influence in Pharma | Scoop.it
Your Social Influence and Why Marketers Care About ItMashableA Klout algorithm rapidly identified Tom as influential based on the high level of activity around his Tumblr, Instagram, and Twitter feeds.
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Buying Social Media Influence, A Promising Marketing Tactic?

Buying Social Media Influence, A Promising Marketing Tactic? | Social media and Influence in Pharma | Scoop.it
Social media is no longer a stranger to the internet community. In fact, people online have embraced it, spending most of their precious time either networking or playing games. Social networking websites are also rich in ...
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Relational Leadership–Influence and accountability part 5 ...

Relational Leadership–Influence and accountability part 5 ... | Social media and Influence in Pharma | Scoop.it
This is the 5th and final post on the book Relational Leadership, which is about influence and accountability within community. Within a relational framework, the leader is to be a person of vulnerability.
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How @Redbull's social marketing on @Klout failed in the real world - Z6Mag

How @Redbull's social marketing on @Klout failed in the real world - Z6Mag | Social media and Influence in Pharma | Scoop.it
How @Redbull's social marketing on @Klout failed in the real worldZ6MagPeople that had enough Klout influence in the right niches were delivered a four-pack of Red Bull Total Zero.
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Elizabeth Hill: Step Away From the Influence Score – Influencer ...

Elizabeth Hill: Step Away From the Influence Score – Influencer ... | Social media and Influence in Pharma | Scoop.it
Use Klout, Kred, or your social listening tool of choice and there is no guarantee that the truly most influential people will pop up on your radar. It's necessary to really dive into posts and look at not only what is being shared ...
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Klout vs Kred in the social influence game

Klout vs Kred in the social influence game | Social media and Influence in Pharma | Scoop.it
We are in a time of convergence. Traditionally, influence was in the hands of the media. Now anyone with access to a cell phone can be engaged and influence a community.
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'China's Twitter' adopts new code

'China's Twitter' adopts new code | Social media and Influence in Pharma | Scoop.it
China's most popular Twitter-like service, Weibo, adopts a new contract limiting the types of messages its users can post.
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Appsaloosa: Klout vs Kred - The Battle of Influence Measurement [Infographic]

Appsaloosa: Klout vs Kred - The Battle of Influence Measurement [Infographic] | Social media and Influence in Pharma | Scoop.it
via appsaloosa.com Interesting comparison: it makes Kred a far more attractive proposition to me, hands down. Would love to see a version of this that included PeerIndex.
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Influence vs. (Social) Advocacy | SNID why you need both

Influence vs. (Social) Advocacy | SNID why you need both | Social media and Influence in Pharma | Scoop.it
The word on social influence is starting to sound a lot different than it did a couple of years ago. Not only are people quickly abandoning the concept (most in favor of social advocacy) — they're hating on it, too.
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