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Storytelling + Polls + Presentation Slides = Metta

Storytelling + Polls + Presentation Slides = Metta | Social media and Influence in Pharma | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

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Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Social media and Influence in Pharma
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Does Social Influence really matter?

Does Social Influence really matter? | Social media and Influence in Pharma | Scoop.it
Does Social Influence really matter? (“@PRCA_UK: Does Social #Influence really matter? A guest blog post by @DanPurvis http://t.co/8jz8ccqS”; Thx!
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Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps

Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps | Social media and Influence in Pharma | Scoop.it

Excerpt from article by Mashable:
"How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app.
The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.

With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:

Design: Tiles And Gestures

Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible.
Both apps rely heavily on gestures for navigation.

News: Curation vs. Aggregation

When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator.
Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second.
Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook.
Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.

Getting Social

Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center.
Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.

Wrapping It Up

Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.

Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."

Each point is analyzed with more information. Read full and detailed article:
http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard/

 


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Carlos Polaino Jiménez's curator insight, February 5, 4:51 AM

Otro debate interesante

Scoop Social's curator insight, February 5, 10:20 PM

Facebook's Paper vs. Flipboard

Debbie Elicksen 's curator insight, February 7, 6:56 PM

Facebook seems to be testing the waters. Imagine if Paper is really popular, the company will add features.

 

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5 Tips For Making Your Class As Addictive As A Game - Edudemic

5 Tips For Making Your Class As Addictive As A Game - Edudemic | Social media and Influence in Pharma | Scoop.it
Game designers have mastered certain tricks that make games so addictive that people can’t stop playing them.

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Drug Companies Could Use EHR Systems for Targeted Marketing

Drug Companies Could Use EHR Systems for Targeted Marketing | Social media and Influence in Pharma | Scoop.it

Pharmaceutical companies increasingly are using electronic health records to analyze patient data and market their products to consumers and physicians through advertisements and email campaigns.

 

Electronic health record systems could be used by pharmaceutical companies to market their products to physicians and consumers,Reuters reports.

 

Pharmaceutical companies historically have gathered patients' de-identified data from insurers, pharmacies and public records to improve their marketing strategies.

 

However, drug companies can collect and analyze data through EHR systems and use that information to reach out to consumers and doctors.

 
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10 Questions to Ask When Creating a Social-Media Marketing Plan.

10 Questions to Ask When Creating a Social-Media Marketing Plan. | Social media and Influence in Pharma | Scoop.it

To attract and engage social-media fans and followers — and ideally convert them into customers — you’ll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company’s social-marketing plan:

 

1. What should my company aim to achieve with social media? 

That depends on the type of business you’re in. You may want to use social media to gain exposure for your brand, to directly interact with your customers or to promote specific products and services.

 

“The first and most important step in creating your plan is to clearly identify your goals,” says Lee Odden, chief executive of TopRank Online Marketing, a Minnesota-based, a digital marketing agency, and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Wiley, 2012). ”Next, understand your customers’ goals, and then figure out how your social-media strategy will connect both.”

Odden suggests that you first define how your social-media outreach marketing will provide value to your customers. Specifically, think about how you can use social media to solve your customers’ problems.

2. Who should set up and maintain my company’s social media accounts?

If you’re a small company with few employees, consider delegating the task to a staff member who has a good track record of implementing effective social-media campaigns. If you have a larger company, a qualified employee in the marketing department might be a good fit for the task. Businesses with larger budgets but not enough experience with social-media marketing could benefit from hiring a social-media marketing consultant or firm, says Odden.

 

3. Should my company have a presence on all of the popular social-media networks? 

As a starting point, Odden advises that small businesses begin with a blog and a presence on just one social network, at least for the first few months. Which network? Find out what by surveying your customers about which platforms they use the most.

 

The more your company grows — as well as your digital marketing budget — the more social networks you can experiment with.

 

4. What are the best social networks for small businesses? 

Whether your company is large or small, you can’t go wrong with a Twitter account, Odden says. It’s a platform that is easy to learn and use, and you can’t beat the 140-character limit.

 

Odden also says Google+ is essential to be on, if only to boost your site’s search engine optimization (SEO). If your company is mainly a B2B firm, you’ll want to be on LinkedIn and Slideshare to reach influencers within your industry. For B2C companies, being on Facebook and Pinterest can be smart.

 

5. How often should I post new content on my social networks? 

Porterfield advises posting on all of your social networks two to five times a day. Your followers visit social-media sites at different times of the day. “One post a day simply isn’t enough because most of your fans won’t see it simply due to timing,” she says.

 

To reach more of your followers more often, stagger your posts consistently throughout the day.

 

6. What types of content should I post on which social platforms?

Certain types of content generally work better on certain social-media platforms, according to Odden. For example, Facebook, Pinterest, Google+ and Instagram are inherently visual, so striking, memorable images of your products, company events and perhaps behind-the-scenes snapshots of employees at work can be effective choices for those particular platforms. But text-only status updates on Facebook without an accompanying link also trend well, especially when asking questions.

 

On Twitter, aim for a good balance of tweeting about your company and retweeting others’ content, including that of your business partners and industry influencers, according to Odden. LinkedIn is popular for sharing company news, productivity tips and thought leadership articles.

 

Odden recommends curating a diverse mix of content types (standout photos, short videos, useful links, helpful tips, thoughtful question, etc.) across your social-media platforms to keep things interesting and fresh. When you do, your followers will come back for more.

 

7. Should I use social media to provide customer service? 

Social media is fast becoming the most common way for current and potential customers to interact with businesses. You can use Facebook, Twitter, Google+ and other platforms to instantly (and publicly, mind you) field and respond to customer questions, order status inquiries, and, yes, even complaints.

 

8. How can I convert social-media followers into customers? 

Porterfield says there aren’t any surefire tricks to earn fans’ and followers’ dollars, though some tactics seem to work better than others. For instance, Facebook ads can be an easy, inexpensive way to grow your fan base, increase engagement and collect sales leads. It’s up to you to convert those sales leads.

 

Porterfield also suggests implementing a cross-platform contest that integrates several social channels, like Twitter, YouTube, Facebook and Pinterest. Sweepstakes that offer rewards that resonate with your target market can be effective in attracting potential customers. To drive consumers to your online store, for example, you might send a tweet that describes a contest on your Facebook Page with a link to the rules and entry form found within your online store.

 

9. How can I measure the success of my social-media marketing efforts? 

It’s important to continually track your social-media marketing metrics in order to gauge which tactics and types of posts work and which don’t.

 

Some social platforms offer their own metrics. Facebook, for instance, gives Page administrators access to Page Insights data for free. These tell you how many people are interacting with your posts. You can use the data to better plan future posts and decide on the most effective ways to connect with your fans and followers. LinkedIn provides similar analytics for company pages.

 

Use Google Analytics to see how effective your social-media campaigns are at driving traffic to your main website or online store. If you see Twitter, Facebook, Pinterest or other social platforms you’re active on listed as top referrers to your site, your social-media efforts are not for naught.

 

10. What is the biggest mistake to avoid? 

Ironically, the answer here is not having a social-media plan. So, have one and stick to it. “Social media is constantly changing, so you need to be ready to change and adapt all the time as well,” Porterfield says. Constantly evaluate and refine your social strategy. Doing this on a monthly basis can help you identify which tactics are working and which ones to ditch.


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Digital Marketing Ideas to take with you when you Exit 2013 | Marketing CoPilot Inc.

Digital Marketing Ideas to take with you when you Exit 2013 | Marketing CoPilot Inc. | Social media and Influence in Pharma | Scoop.it
Digital Marketing Ideas to take with you when you Exit 2013 | Marketing CoPilot Inc. | Find Customers. Keep Customers.
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5 Toolkits That Help Pump Up Your Content Marketing Efforts

5 Toolkits That Help Pump Up Your Content Marketing Efforts | Social media and Influence in Pharma | Scoop.it
Content marketing is hard. It requires your business to take up the role of a publisher. Now, that’s not something businesses or brands are used to doing traditionally.
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The Digital Future of Global Retail Marketing

The Digital Future of Global Retail Marketing | Social media and Influence in Pharma | Scoop.it
Check it out: www.exacttarget.com/blog/a-look-at-the-future-of-global-r... (The Digital Future of Global Retail Marketing http://t.co/EpaEULR7DJ)
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10 Free Google Tools Any Digital Marketer Will Love - Jeffbullas's Blog

10 Free Google Tools Any Digital Marketer Will Love - Jeffbullas's Blog | Social media and Influence in Pharma | Scoop.it
Google provides users and digital marketers with a plethora of useful Google tools to help get the most out of each platform.
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(Write Epic Shit) Most Of What You Write Won’t Be Read (Well… Almost)

(Write Epic Shit) Most Of What You Write Won’t Be Read (Well… Almost) | Social media and Influence in Pharma | Scoop.it
Most Of What You Write Won’t Be Read (Well… Almost)I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about reading pas… (Check out "(Write Epic Shit) Most Of What You Write Won’t Be Read (Well… ...
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Karen Neylon's curator insight, April 16, 5:29 AM

Worth thinking about with the proliferation of articles...

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10 ways to learn how to use Prezi

10 ways to learn how to use Prezi | Social media and Influence in Pharma | Scoop.it
Starting your first prezi is exciting—the blank canvas contains so much potential, creat...

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tracey morgan's curator insight, November 12, 2013 3:33 PM

Good overview

tracey morgan's curator insight, November 12, 2013 3:33 PM

Nice overview

BI Media Specialists's curator insight, November 13, 2013 2:55 PM

We have taught several classes with Prezi and the students seem to love it.  Anyone interested in a lesson?

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Flipboard Debuts Catalogs, Shoppable Magazines Built By Brand Advertisers, Celeb Curators And Users

Flipboard Debuts Catalogs, Shoppable Magazines Built By Brand Advertisers, Celeb Curators And Users | Social media and Influence in Pharma | Scoop.it

Excerpt from article on TechCrunch:
"Flipboard is inching into Pinterest’s territory today with the launch of a new “shopping” category which allows e-commerce brands turn their online stores into flippable, shoppable catalogs, complete with pricing info and big, red “buy” buttons for the items they sell. Meanwhile, everyday users are also now able to build catalogs of their own, using the updated “flip.it” button for web browsers. The company has several new launch partners for its new catalogs, including eBay, Banana Republic, Fab, Birchbox, and ModCloth, as well existing partners like Etsy and Levi’s.

These brands worked with Flipboard’s team who have turned their websites into custom catalogs, where the formatting has been modified to be cleaner and more minimalistic – basically, more like it would appear if it were a print catalog as opposed to a cluttered e-commerce website.

In addition, these catalogs can contain a mixture of products and editorial, or brands can choose to organize their product lines into separate, smaller magazines.

The new top-level “Shopping” category in Flipboard will include magazines from celebratory curators like  fashion designer Cynthia Rowley, singer Sara Evans, chef Daniel Boulud and actress Alyssa Milano, who have built magazines containing their favorite products.

To cater to the needs of the former, the company also updated its Flipboard bookmarklet today to allow users to capture product category and price when clipping items from the web. The tool will scrape the text from the web page, or when it’s not able to do so, users can select the category manually or type in the price themselves..."

Read full, long, detailed and original article here:
http://techcrunch.com/2013/11/11/flipboard-debuts-catalogs-shoppable-magazines-built-by-brand-advertisers-celeb-curators-users-too

 


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Storytelling + Polls + Presentation Slides = Metta

Storytelling + Polls + Presentation Slides = Metta | Social media and Influence in Pharma | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca, Robin Good
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Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

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Steven Lang: Enterprise tablets are just approaching the starting line

Tablets in the enterprise haven't even come close to reaching their full potential...

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The Facebook Decade: A Review of the Social Giant's Disruptive History [infographic] | Mashable

The Facebook Decade: A Review of the Social Giant's Disruptive History [infographic] | Mashable | Social media and Influence in Pharma | Scoop.it
Amidst controversy, backlash and fierce competition, Facebook remains the premiere social network in the world. Here, we break down its 10-year history.

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Jessica Kelly's curator insight, February 5, 3:44 PM

10 years already? This (very visually pleasing) graphic timeline does a great job of covering the "Facebook Decade."

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OK GLASS, Change Healthcare: Our First Week with Google GLASS | Social Health Insights

OK GLASS, Change Healthcare: Our First Week with Google GLASS | Social Health Insights | Social media and Influence in Pharma | Scoop.it
An exploration of Social Health Insights first week as GLASS Explorers, discussion of the possibilities in healthcare and a place to follow our Glassware journey

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Presentics - Minimalist & Multimedia Presentations

Presentics - Minimalist & Multimedia Presentations | Social media and Influence in Pharma | Scoop.it

Create minimalist, multimedia, touch-enabled presentations in just minutes. Presentics is a brand-new approach to presentations. It takes advantage of the multitouch interface and provide full support for embedding media via the internet. Compared to conventional presentation software, Presentics is special in the following areas:...


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Baiba Svenca's curator insight, January 12, 12:31 PM

Presentics is a promising new app for iOS which lets you create multimedia presentations. Basic version is free but it has limitations.

 

Link to the app on iTunes https://itunes.apple.com/us/app/presentics-minimalist-multimedia/id746422887?mt=8

Louise Robinson-Lay's curator insight, January 12, 4:16 PM

Following on from such groundbreaking apps as Haiku Deck, Presentics allows you to add video and to draw on the presentation, whiteboard style, as you present. The free version allows only two presentations then you need to pay $9.99 AU should you want to continue using it.

Willemijn Schmitz's curator insight, January 14, 9:59 AM

het wordt steeds simpeler...

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Digital Marketing Tools

Get Digital Marketing Tools on the App Store. See screenshots and ratings, and read customer reviews. (@PacificNPS Thanks for the Follow! I’m honored.
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INBOUND MARKETING–A new era for Digital Marketing

INBOUND MARKETING–A new era for Digital Marketing | Social media and Influence in Pharma | Scoop.it
Solicitation is officially dead for the modern marketer!
In this new world where we strive and work hard towards being relevant, it is hard to put ourselves in… (digital marketing lovers.. this one's for you!
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Digital marketing activity rising yet skills and metrics remain a challenge

Digital marketing activity rising yet skills and metrics remain a challenge | Social media and Influence in Pharma | Scoop.it
Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.
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33 datos interesantes sobre Marketing Digital #infografia #infographic #marketing

33 datos interesantes sobre Marketing Digital #infografia #infographic #marketing | Social media and Influence in Pharma | Scoop.it
Hola: Una infografía con 33 datos interesantes sobre Marketing Digital.
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Digital Consumer Shopping Trends

Infographic: Digital consumer shopping trends from #BlackFriday 2013 http://t.co/YK5AM7eky1 #smartercommerce

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Serious games : comment les jeux vidéo peuvent rajeunir le cerveau

Serious games : comment les jeux vidéo peuvent rajeunir le cerveau | Social media and Influence in Pharma | Scoop.it
LE PLUS. C’est un jeu de voiture, avec des panneaux routiers. Sa spécificité, c’est son public, les seniors, et son objectif, qui est thérapeutique.

Via Olivier Janin, dbtmobile
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3 surprises in FDA's mobile medical apps final guidance | Government Health IT

3 surprises in FDA's mobile medical apps final guidance | Government Health IT | Social media and Influence in Pharma | Scoop.it
Whereas the FDA might not call the final guidance it handed down an experiment into the debate about whether regulations slaughter or spark innovation, the way it unfolds has precedent-setting potential.

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Digital Health and Drug Cost Control | HealthWorks Collective

Digital Health and Drug Cost Control | HealthWorks Collective | Social media and Influence in Pharma | Scoop.it

The costs of drug development and prescription drugs are skyrocketing. Is digital health the key to controlling drug costs?


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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Social media and Influence in Pharma | Scoop.it
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.
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