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The Digital Marketing Metrics Pyramid

The Digital Marketing Metrics Pyramid | Social media and Influence in Pharma | Scoop.it
Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land.
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Social media and Influence in Pharma
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Does Social Influence really matter?

Does Social Influence really matter? | Social media and Influence in Pharma | Scoop.it
Does Social Influence really matter? (“@PRCA_UK: Does Social #Influence really matter? A guest blog post by @DanPurvis http://t.co/8jz8ccqS”; Thx!
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Rescooped by Gilles Jourquin from Digital Pharma news
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A Review of Corporate Websites in Pharma

A Review of Corporate Websites in Pharma | Social media and Influence in Pharma | Scoop.it
Vertic’s review of 12 corporate websites showed an overwhelming internal focus at pharmaceutical companies as they communicate to the outside world. However, a few players have taken significant steps towards walking- the-talk on patient centricity and broader inclusion of the remaining stakeholders in the healthcare eco-system. Tone of voice, design choices and user experience are fragmented and often inspired by best practices from the period between 2009 and 2011. In conclusion, there is a bi

Via Rémy TESTON
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Alexandre Gultzgoff's curator insight, February 17, 6:23 AM

where do you think our websites will be positioned?

Rescooped by Gilles Jourquin from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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The State of DTC Marketing in 2015 | PM360

The State of DTC Marketing in 2015 | PM360 | Social media and Influence in Pharma | Scoop.it

Via Richard Meyer, Lionel Reichardt / le Pharmageek
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Rescooped by Gilles Jourquin from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Is it time to rethink DTC marketing?

Is it time to rethink DTC marketing? | Social media and Influence in Pharma | Scoop.it
POST SUMMARY: DTC marketing has not really kept pace with changing consumer needs and wants.  While pharma is under increasing pressure to show ROI perhaps not everything we do has to have a hard ROI but rather meet patient needs.

Via VAB Traductions, Lionel Reichardt / le Pharmageek
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Rescooped by Gilles Jourquin from Pharma Hub
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Using Digital Insights for Pre-launch in the Pharmaceutical Industry

Using Digital Insights for Pre-launch in the Pharmaceutical Industry | Social media and Influence in Pharma | Scoop.it

Via COUCH. , Philippe Marchal/Pharma Hub
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Rescooped by Gilles Jourquin from Time to Learn
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16 Tools Every Social Media Manager Should Be Using Right Now

16 Tools Every Social Media Manager Should Be Using Right Now | Social media and Influence in Pharma | Scoop.it
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Via Frédéric DEBAILLEUL
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Rescooped by Gilles Jourquin from Digitized Health
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Who on Earth Follows #Pharma on Twitter?

Who on Earth Follows #Pharma on Twitter? | Social media and Influence in Pharma | Scoop.it
“ Click on image for enlarged view.Some industry pundits are incensed that FDA's recent social media guidance prevents pharma from using Twitter to promote its products. Even PhRMA, the U.S.”
Via Emmanuel Capitaine
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Report: 3 types of developers behind pharma app...

Report: 3 types of developers behind pharma app... | Social media and Influence in Pharma | Scoop.it
A new report looks at big pharma apps downloads and how they can improve mobile health strategy.
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Gamasutra: Victor Manrique's Blog - Gamification Player Types: The Time-Engagement Pyramid

Gamasutra: Victor Manrique's Blog - Gamification Player Types: The Time-Engagement Pyramid | Social media and Influence in Pharma | Scoop.it
RT @David_Mullich: #ICYMI #Gamification player types: the time-engagement pyramid.
http://t.co/8Bo3Hh6jTs by @VictorManriqueY via @gamasutra
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Rescooped by Gilles Jourquin from Digital Presentations in Education
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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Social media and Influence in Pharma | Scoop.it
If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here. No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing). We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.
Via Baiba Svenca
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Recep's curator insight, August 21, 2014 10:28 AM

this is truly amazing. 

Mayra.Loves.Books's curator insight, September 7, 2014 8:36 AM

This is pretty much an ad for emaze, but it's good to know what is available commercially in terms of presentations.

Ness Crouch's curator insight, April 5, 12:59 AM

Interesting list. Worth checking out some of these tools to see if I like them better than Prezi :)

Rescooped by Gilles Jourquin from SocialMoMojo Web
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#FollowFriday Spotlight

#FollowFriday Spotlight | Social media and Influence in Pharma | Scoop.it
It's the latest Twitter #FF spotlight from Jessica Kelly (@JessGoddesse).
Via Jessica Kelly
Gilles Jourquin's insight:
Relevant, usefull, inspiring, fun
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Rescooped by Gilles Jourquin from The business use of tablets
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Steven Lang: Enterprise tablets are just approaching the starting line

Tablets in the enterprise haven't even come close to reaching their full potential...

Via Nicolas Gautier
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Rescooped by Gilles Jourquin from SocialMoMojo Web
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The Facebook Decade: A Review of the Social Giant's Disruptive History [infographic] | Mashable

The Facebook Decade: A Review of the Social Giant's Disruptive History [infographic] | Mashable | Social media and Influence in Pharma | Scoop.it
Amidst controversy, backlash and fierce competition, Facebook remains the premiere social network in the world. Here, we break down its 10-year history.

Via Jessica Kelly
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Jessica Kelly's curator insight, February 5, 2014 3:44 PM

10 years already? This (very visually pleasing) graphic timeline does a great job of covering the "Facebook Decade."

Rescooped by Gilles Jourquin from Digital Pharma news
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Infographic: pharma and the customer experience

Infographic: pharma and the customer experience | Social media and Influence in Pharma | Scoop.it
This infographic asks ask one question. Should customer experience be a priority for pharma in 2015?

Via COUCH. , Lionel Reichardt / le Pharmageek, Rémy TESTON
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Rescooped by Gilles Jourquin from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Social media and Influence in Pharma | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.

Via Marie Ennis-O'Connor, VAB Traductions, Lionel Reichardt / le Pharmageek
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Greg Judd's curator insight, January 31, 9:41 PM

Worth re-posting for reason #4 alone: 


"Care is evolving
Healthcare is moving from a focus on addressing point-in-time issues toward coordinated, continuous health management."

Rescooped by Gilles Jourquin from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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2015 Multichannel - Whitepaper Cegedim

2015 Multichannel - Whitepaper Cegedim | Social media and Influence in Pharma | Scoop.it

CgedimDigital Channel Engagement - A Measurable Opportunity


Via Lionel Reichardt / le Pharmageek
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Rescooped by Gilles Jourquin from Pharma Hub
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Pinterest vs. Instagram for healthcare marketers

Pinterest vs. Instagram for healthcare marketers | Social media and Influence in Pharma | Scoop.it
Once regarded as just online photo collections of food, cats, hipsters, and photographer wannabes, Instagram and Pinterest are now the fastest growing social networks, growing 9% and 7% respectively over 2013. That’s faster than LinkedIn (6%), Twitter (5%), or Facebook (0%).

Via Philippe Marchal/Pharma Hub
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The Strategic Use of Compliance

The Strategic Use of Compliance | Social media and Influence in Pharma | Scoop.it
What is your company’s compliance strategy? By this I do not mean what is your company doing to put in a place a best practices anti-corruption compliance program that meets the requirement of the ...
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Rescooped by Gilles Jourquin from Time to Learn
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5 outils pour créer vos propres infographies

5 outils pour créer vos propres infographies | Social media and Influence in Pharma | Scoop.it
Social Bistrot vous présente aujourd’hui 5 outils performants pour créer des infographies simples et efficaces
Via Jacques Tang, Frédéric DEBAILLEUL
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Sandrine Delage (Borgé)'s curator insight, November 4, 2014 4:40 AM

Très utile dans la boite à outils pour des infographies mais aussi pour les CVs interactifs.

Antoine Gravet's curator insight, November 4, 2014 11:41 AM

Vous en rêviez? Ils l'ont trouvé! Voici 5 outils pour créer votre propre infographie et optimiser votre communication employeur. Have fun!

Bouillot's curator insight, November 12, 2014 8:40 AM

L'infographie permet de mettre en relief des tendances ou tout simplement un constat. Les présentations infographiques permettent d'avoir de réels supports de synthèses qui n'amoindrissent en rien le sens, qui peut être évoqué par le biais de graphiques ou d'illustrations.

Rescooped by Gilles Jourquin from New Web 2.0 tools for education
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How to Add Free Live Chat Widget to Blogger. - Info Technology and Tips

How to Add Free Live Chat Widget to Blogger. - Info Technology and Tips | Social media and Influence in Pharma | Scoop.it
“ How to add a Free Live Chat widget for blogger. This very easy to add a Live Chat Box to any website. Its a great social chat platform for online events.”
Via Kathleen Cercone
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7 Common Mistakes in Online Healthcare Marketing

7 Common Mistakes in Online Healthcare Marketing | Social media and Influence in Pharma | Scoop.it
Avoid these common mistakes that your competitors are making and stay ahead of the curve.
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Rescooped by Gilles Jourquin from Digital Presentations in Education
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Free Animated Backgrounds That Move For PowerPoint Presentation

Free Animated Backgrounds That Move For PowerPoint Presentation | Social media and Influence in Pharma | Scoop.it
Having a nice design slide for a presentation is one thing that so many presenters want to have. Adding the page with unique element such as moving image, transition, is a good idea.
Via Baiba Svenca
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Willemijn Schmitz's curator insight, July 12, 2014 1:23 PM

Bewegend beeld wordt steeds belangrijker

Michael MacNeil's curator insight, July 12, 2014 2:24 PM

Doesn't hurt to keep animated.

Steve Whitmore's curator insight, July 14, 2014 8:10 AM

Something to put in your presentation tool box.  

Rescooped by Gilles Jourquin from Digital Delights for Learners
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Survmetrics - Online surveys with analytics to match

Survmetrics - Online surveys with analytics to match | Social media and Influence in Pharma | Scoop.it
“Survmetrics-Beautifully crafted online surveys with analytics to match”
Via Ana Cristina Pratas
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Martin (Marty) Smith's curator insight, July 9, 2014 9:18 PM

This easy to use mobile survey tool looks cool. The phone is a natural "game console" sitting there waiting to "play games". Survmetrics looks like it makes the process of creating mobile surveys easy, fun and beneficial. 

Donna Farren's curator insight, July 28, 2014 11:58 AM

Wow!  This goes way beyond SurveyMonkey!

Rescooped by Gilles Jourquin from Buzz e-sante
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Médicaments : face-à-face judiciaire entre 1001pharmacies.com et l'ordre des pharmaciens

Médicaments : face-à-face judiciaire entre 1001pharmacies.com et l'ordre des pharmaciens | Social media and Influence in Pharma | Scoop.it
Accusé d'exercice illégale de la pharmacie en vendant en ligne des médicaments, le site assure n'être qu'un intermédiaire entre les officines et les clients, qu'il livre à domicile.

Via Rémy TESTON
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Rescooped by Gilles Jourquin from Social Media Content Curation
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Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps

Facebook's Paper vs. Flipboard: Comparing Mobile News Curation Apps | Social media and Influence in Pharma | Scoop.it

Excerpt from article by Mashable:
"How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app.
The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.

With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:

Design: Tiles And Gestures

Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible.
Both apps rely heavily on gestures for navigation.

News: Curation vs. Aggregation

When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator.
Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second.
Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook.
Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.

Getting Social

Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center.
Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.

Wrapping It Up

Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.

Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."

Each point is analyzed with more information. Read full and detailed article:
http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard/

 


Via Giuseppe Mauriello
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Carlos Polaino Jiménez's curator insight, February 5, 2014 4:51 AM

Otro debate interesante

Scoop Social's curator insight, February 5, 2014 10:20 PM

Facebook's Paper vs. Flipboard

Debbie Elicksen 's curator insight, February 7, 2014 6:56 PM

Facebook seems to be testing the waters. Imagine if Paper is really popular, the company will add features.

 

Rescooped by Gilles Jourquin from New Web 2.0 tools for education
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5 Tips For Making Your Class As Addictive As A Game - Edudemic

5 Tips For Making Your Class As Addictive As A Game - Edudemic | Social media and Influence in Pharma | Scoop.it
Game designers have mastered certain tricks that make games so addictive that people can’t stop playing them.

Via Kathleen Cercone
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