Social media and Influence in Pharma
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INFECTIONS RESPIRATOIRES de l'enfant, risque accru de diabète de type 1 - JAMA Pediatrics

INFECTIONS RESPIRATOIRES de l'enfant, risque accru de diabète de type 1 - JAMA Pediatrics | Social media and Influence in Pharma | Scoop.it

Les infections respiratoires dans la petite enfance sont un facteur de risque potentiel de développement de diabète de type 1, selon cette étude de l'Institut de recherche sur le diabète (Munich).

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Social media and Influence in Pharma
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Does Social Influence really matter?

Does Social Influence really matter? | Social media and Influence in Pharma | Scoop.it
Does Social Influence really matter? (“@PRCA_UK: Does Social #Influence really matter? A guest blog post by @DanPurvis http://t.co/8jz8ccqS”; Thx!
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Download 448 Free Art Books from The Metropolitan Museum of Art

Download 448 Free Art Books from The Metropolitan Museum of Art | Social media and Influence in Pharma | Scoop.it
“ You could pay $118 on Amazon for the Metropolitan Museum of Art's catalog The Art of Illumination: The Limbourg Brothers and the Belles Heures of Jean de France, Duc de Berry.”
Via Ken Morrison
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Digital Marketing Strategies Changing Pharma Sales Models

Digital Marketing Strategies Changing Pharma Sales Models | Social media and Influence in Pharma | Scoop.it

As patients continue to grow more comfortable in a digital world and more savvy about their health care options, pharmaceutical manufacturers are changing their sales models, according to a recent study.Best Practices, LLC, surveyed 39 digital marketers at 30 large and small pharmaceutical companies to examine the most effective marketing strategies, identify innovative approaches and look for trends. “Key Trends & Innovative Activities in Biopharma Digital Marketing” included use of mobile and social media, wearable devices, electronic records and digital customer service models. “Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world,” said Cameron Tew, who heads research services and business operations for Best Practices, a North Carolina-based research firm. “What we’re seeing is the business model has changed quite a bit. They’re not sending in a single sales rep with that one product. Now, it’s a much broader group of people who are working at the provider level or educator level and talking more about the science of their products.”The survey included 13 companies with 2014 revenue of more than $10 billion, such as AstraZeneca, Merck and Novartis. The balance of the companies surveyed had less than $10 million in revenue for 2014, including Biogen, Abbott and Baxter.The study showed that the top three marketing channels for healthcare providers are e-marketing, e-presentations and point-of-care apps that allow health care providers to use mobile devices to check medical history or develop treatment plans based on patient needs.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Reflections on pharma marketing excellence

Reflections on pharma marketing excellence | Social media and Influence in Pharma | Scoop.it

Via COUCH Medcomms, eMedToday, Antoine POIGNANT, MD, Lionel Reichardt / le Pharmageek
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Infographic: pharma and the customer experience

Infographic: pharma and the customer experience | Social media and Influence in Pharma | Scoop.it
This infographic asks ask one question. Should customer experience be a priority for pharma in 2015?

Via COUCH Medcomms, Lionel Reichardt / le Pharmageek, Rémy TESTON
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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Social media and Influence in Pharma | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Greg Judd's curator insight, January 31, 2015 9:41 PM

Worth re-posting for reason #4 alone: 


"Care is evolving
Healthcare is moving from a focus on addressing point-in-time issues toward coordinated, continuous health management."

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2015 Multichannel - Whitepaper Cegedim

2015 Multichannel - Whitepaper Cegedim | Social media and Influence in Pharma | Scoop.it

CgedimDigital Channel Engagement - A Measurable Opportunity


Via Lionel Reichardt / le Pharmageek
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Pinterest vs. Instagram for healthcare marketers

Pinterest vs. Instagram for healthcare marketers | Social media and Influence in Pharma | Scoop.it
Once regarded as just online photo collections of food, cats, hipsters, and photographer wannabes, Instagram and Pinterest are now the fastest growing social networks, growing 9% and 7% respectively over 2013. That’s faster than LinkedIn (6%), Twitter (5%), or Facebook (0%).

Via Philippe Marchal
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The Strategic Use of Compliance

The Strategic Use of Compliance | Social media and Influence in Pharma | Scoop.it
What is your company’s compliance strategy? By this I do not mean what is your company doing to put in a place a best practices anti-corruption compliance program that meets the requirement of the ...
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5 outils pour créer vos propres infographies

5 outils pour créer vos propres infographies | Social media and Influence in Pharma | Scoop.it
Social Bistrot vous présente aujourd’hui 5 outils performants pour créer des infographies simples et efficaces
Via Jacques Tang, Frédéric DEBAILLEUL
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Sandrine Delage (Borgé)'s curator insight, November 4, 2014 4:40 AM

Très utile dans la boite à outils pour des infographies mais aussi pour les CVs interactifs.

Antoine Gravet's curator insight, November 4, 2014 11:41 AM

Vous en rêviez? Ils l'ont trouvé! Voici 5 outils pour créer votre propre infographie et optimiser votre communication employeur. Have fun!

Bouillot's curator insight, November 12, 2014 8:40 AM

L'infographie permet de mettre en relief des tendances ou tout simplement un constat. Les présentations infographiques permettent d'avoir de réels supports de synthèses qui n'amoindrissent en rien le sens, qui peut être évoqué par le biais de graphiques ou d'illustrations.

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How to Add Free Live Chat Widget to Blogger. - Info Technology and Tips

How to Add Free Live Chat Widget to Blogger. - Info Technology and Tips | Social media and Influence in Pharma | Scoop.it
“ How to add a Free Live Chat widget for blogger. This very easy to add a Live Chat Box to any website. Its a great social chat platform for online events.”
Via Kathleen Cercone
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7 Common Mistakes in Online Healthcare Marketing

7 Common Mistakes in Online Healthcare Marketing | Social media and Influence in Pharma | Scoop.it
Avoid these common mistakes that your competitors are making and stay ahead of the curve.
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Free Animated Backgrounds That Move For PowerPoint Presentation

Free Animated Backgrounds That Move For PowerPoint Presentation | Social media and Influence in Pharma | Scoop.it
Having a nice design slide for a presentation is one thing that so many presenters want to have. Adding the page with unique element such as moving image, transition, is a good idea.
Via Baiba Svenca
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Willemijn Schmitz's curator insight, July 12, 2014 1:23 PM

Bewegend beeld wordt steeds belangrijker

Michael MacNeil's curator insight, July 12, 2014 2:24 PM

Doesn't hurt to keep animated.

Steve Whitmore's curator insight, July 14, 2014 8:10 AM

Something to put in your presentation tool box.  

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A Simple Guide On How To Present Effectively in Public: Speaking.io

A Simple Guide On How To Present Effectively in Public: Speaking.io | Social media and Influence in Pharma | Scoop.it

Via Robin Good
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Robin Good's curator insight, April 29, 2014 7:21 AM



Speaking.io is a free web guide to how to present effectively in public curated by @Zach Holman, a subject matter expert, having spoken at a large number of conferences.


The Guide is elegantly organized in multiple sections, each containing a small set of more specific information chapters, and  all accessible from the home page index. 



Good resource for novice public speakers and presenters, as well as another great example of content curation at work. In this case the author has curated his know-how, notes and previous writings into one cohesive and well present gallery.


Helpful. Well designed. 8/10



Check it out now: http://speaking.io/ 


Follow Speaking.io on Twitter


via [url=/u/128177 x-already-notified=1]Ana Cristina Pratas[/url]




Ana Sanchez's curator insight, April 29, 2014 4:51 PM

A very nice summary of all the points you need to think about when preparing a conference presentation. "Because “imagine everyone's naked” is terrible advice."

Alex's curator insight, August 1, 10:51 PM
great point on reacting and reflecting after your presentations to improve for future :)
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THE CORPORATE REPUTATION OF THE PHARMACEUTICAL INDUSTRY IN 2015

THE CORPORATE REPUTATION OF THE PHARMACEUTICAL INDUSTRY IN 2015 | Social media and Influence in Pharma | Scoop.it
“ PRESS RELEASE The corporate reputation of the pharmaceutical industry in 2015—the patient perspective (5th edition) Report published by PatientView London, March 10th, 2016. This report is based on the findings of a PatientView November 2015-January 2016 survey exploring the views of 1,075 patient groups from 72 countries, and focusing on differing medical specialties. The report…”
Via Thierry Le Magny, Lionel Reichardt / le Pharmageek
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Facebookers Using Average of 4.6 Social Networks | Global Web Index

Facebookers Using Average of 4.6 Social Networks | Global Web Index | Social media and Influence in Pharma | Scoop.it
“ One of Facebook’s biggest challenges has been to stay relevant to its users and to remain at the center-point of their networking activities.”
Via Jessica Kelly
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Jessica Kelly's curator insight, March 10, 8:42 PM
Of course there's a big difference between how many networks we're on and how many we actually use -- but I'd say four sounds about right.
Antonios Bouris's curator insight, March 11, 7:09 AM
Of course there's a big difference between how many networks we're on and how many we actually use -- but I'd say four sounds about right.
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» Communication numérique : Merck, Pfizer et AstraZeneca, « grands leaders » de l’étude Indegene 2016

» Communication numérique : Merck, Pfizer et AstraZeneca, « grands leaders » de l’étude Indegene 2016 | Social media and Influence in Pharma | Scoop.it
“Indegene, le groupe indien de solutions santé destinées aux entreprises des sciences du vivant, vient de dévoiler les résultats d'une étude mondiale sur les médecins et leurs habitudes numériques. Cette étude met en avant la combinaison de moyens de contact la plus efficace aux États-Unis, au Japon, en Chine et en Inde. Elle identifie également les sociétés que les professionnels de santé eux-mêmes considèrent comme des leaders.”
Via Lionel Reichardt / le Pharmageek
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A Review of Corporate Websites in Pharma

A Review of Corporate Websites in Pharma | Social media and Influence in Pharma | Scoop.it
Vertic’s review of 12 corporate websites showed an overwhelming internal focus at pharmaceutical companies as they communicate to the outside world. However, a few players have taken significant steps towards walking- the-talk on patient centricity and broader inclusion of the remaining stakeholders in the healthcare eco-system. Tone of voice, design choices and user experience are fragmented and often inspired by best practices from the period between 2009 and 2011. In conclusion, there is a bi

Via Rémy TESTON
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Alexandre Gultzgoff's curator insight, February 17, 2015 6:23 AM

where do you think our websites will be positioned?

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The State of DTC Marketing in 2015 | PM360

The State of DTC Marketing in 2015 | PM360 | Social media and Influence in Pharma | Scoop.it

Via Richard Meyer, Lionel Reichardt / le Pharmageek
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Is it time to rethink DTC marketing?

Is it time to rethink DTC marketing? | Social media and Influence in Pharma | Scoop.it
POST SUMMARY: DTC marketing has not really kept pace with changing consumer needs and wants.  While pharma is under increasing pressure to show ROI perhaps not everything we do has to have a hard ROI but rather meet patient needs.

Via Lionel Reichardt / le Pharmageek
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Using Digital Insights for Pre-launch in the Pharmaceutical Industry

Using Digital Insights for Pre-launch in the Pharmaceutical Industry | Social media and Influence in Pharma | Scoop.it

Via COUCH Medcomms, Philippe Marchal
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16 Tools Every Social Media Manager Should Be Using Right Now

16 Tools Every Social Media Manager Should Be Using Right Now | Social media and Influence in Pharma | Scoop.it
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Via Frédéric DEBAILLEUL
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Who on Earth Follows #Pharma on Twitter?

Who on Earth Follows #Pharma on Twitter? | Social media and Influence in Pharma | Scoop.it
“ Click on image for enlarged view.Some industry pundits are incensed that FDA's recent social media guidance prevents pharma from using Twitter to promote its products. Even PhRMA, the U.S.”
Via Emmanuel Capitaine
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Report: 3 types of developers behind pharma app...

Report: 3 types of developers behind pharma app... | Social media and Influence in Pharma | Scoop.it
A new report looks at big pharma apps downloads and how they can improve mobile health strategy.
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Gamasutra: Victor Manrique's Blog - Gamification Player Types: The Time-Engagement Pyramid

Gamasutra: Victor Manrique's Blog - Gamification Player Types: The Time-Engagement Pyramid | Social media and Influence in Pharma | Scoop.it
RT @David_Mullich: #ICYMI #Gamification player types: the time-engagement pyramid.
http://t.co/8Bo3Hh6jTs by @VictorManriqueY via @gamasutra
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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Social media and Influence in Pharma | Scoop.it
If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here. No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing). We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.
Via Baiba Svenca
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Recep's curator insight, August 21, 2014 10:28 AM

this is truly amazing. 

Mayra.Loves.Books's curator insight, September 7, 2014 8:36 AM

This is pretty much an ad for emaze, but it's good to know what is available commercially in terms of presentations.

Ness Crouch's curator insight, April 5, 2015 12:59 AM

Interesting list. Worth checking out some of these tools to see if I like them better than Prezi :)