Social Media and experiential advertising
17 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Prashant Ramamurthy
Scoop.it!

When Ads Get (Too) Personal

When Ads Get (Too) Personal | Social Media and experiential advertising | Scoop.it
Microtargeting isn't an advertising cure-all. (@HarvardBiz: Microtargeting isn't an advertising cure-all http://t.co/WRhfW605cR)
Prashant Ramamurthy's insight:

Microtargeting is surely one way out. But is it the most effective? Or does it solve the issues of RoI in social media. Perhaps, not. 

more...
No comment yet.
Rescooped by Prashant Ramamurthy from Communication, marketing & [social] media
Scoop.it!

Meet Old Spice's Newest Spokesman: Mr. Wolfdog

Meet Old Spice's Newest Spokesman: Mr. Wolfdog | Social Media and experiential advertising | Scoop.it
To market its Wild body fragrance collection, Old Spice has developed a character, Mr. Wolfdog, and appointed him Director of Marketing.

Via Quanah Zimmerman
more...
No comment yet.
Scooped by Prashant Ramamurthy
Scoop.it!

Medicine by metrics - Boston Globe

Medicine by metrics Boston Globe The pursuit of quality is powerfully enabled by the emerging “digital health” sector, which develops the tools and technologies that enable improved health data collection and sophisticated analysis, and permits us...
Prashant Ramamurthy's insight:

Very incisive.

more...
No comment yet.
Scooped by Prashant Ramamurthy
Scoop.it!

Facebook gives itself a facelift

Facebook gives itself a facelift | Social Media and experiential advertising | Scoop.it
Facebook redesigns its site to offer a less cluttered news feed that increases the size of adverts and other posts.
more...
No comment yet.
Scooped by Prashant Ramamurthy
Scoop.it!

Tumblr Is Not What You Think | TechCrunch

Tumblr Is Not What You Think | TechCrunch | Social Media and experiential advertising | Scoop.it
Editor’s note: Adam Rifkin is co-founder and CEO of PandaWhale, an online network of interesting things and people.

Pop quiz: what is the favorite social networking site of Americans under age 25?
Prashant Ramamurthy's insight:

Find some good reasons in here as to why #Tumblr is fast becoming the most favourite #socialnetworking site for young #Americans. 

more...
No comment yet.