"25 more awesome ways higher ed is utilizing social media to engage with prospective students, current students, alumni, and parents; promote important news and research; and help bring campus stories to a wider audience."
Joe Kuffner at University of Portland has a wonderful blog with very helpful collections of great social media ideas that worked for other universities. Read and enjoy!
Excerpt from "Home Page" of the new Google's hub: "Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.
Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."
Here are the sections of this new Google’s Suite:
1. Gather and Organize - Advanced Search - Google Trends and Analytics - Google Consumer Surveys - Google Drive
2. Publish - Google News - Google Images - Webmaster Central - Google Analytics - Custom Search Engine
3. Engage - Google+ and Hangouts - YouTube
4. Develop - Google Web Toolkit - Google App Engine - Android developers - YouTube Partnerships
5. Visualize - Google Maps Engine - Google Maps API - Google Crisis Map - Google Earth - Google Earth Engine Timelapse - Google Fusion Tables - Google Charts
6. Additional Resources - Google Politics & Elections - Transparency Report - Google Crisis Response
Social media management is challenging and the resources are generally sparse. It helps to think about digital media production in three different ways. "Production" can be defined as creation, curation, or interaction:
Creation: Come up with original ideas, snap the picture, shoot the video, and/or write the copy for the content. This is time-intensive, but fun. If you have limited resources, only use creation for high-profile projects that directly have an impact on your goals, or where no suitable content is available. Remember to do your research first to understand the needs and interests of your community and the kind of content they engage with before spending time on creation.
Curation: Monitor for relevant content from your community and beyond, and select those content items that support what you or your organization represents. The monitoring and selection process is a time-consuming but rewarding habit, because it allows you to focus on re-purposing content from other sources. This has several benefits: (1) You will be able to publish more content, (2) Your sources will love you so your network will grow, and (3) the sources will be more likely to share your created content down the road. Platforms like scoop.it make it easy to monitor, select, and re-publish content. The major value of scoop.it is that the application also allows for editing of all content elements, while still linking back to the original source.
Interaction: The easiest and most time-efficient practice is to use the monitoring (which you should always do) to share, like, comment, and/or respond to items from your community. This makes your venues more productive and increases the likelihood that your community will share your content in return. However, remember to share with care. What you share is an essential part of your social media personality.
On Twitter, Vine Surpasses Instagram (Topsy) Data from social media analytics company, Topsy, indicates that Vine has surpassed Instagram in the number of links posted daily on Twitter. Perhaps Vine really has found a natural home as a Twitter product .
Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg's network is decreasing, according to new findings from the Pew Research Center.
This blog post is a good example of how data can be misrepresented just to give a survey more attention. The actual study does not show any indication of a FB migration, except for anecdotal comments from focus groups. In fact, when looking at the quantitative numbers (that are not easily retrievable in the Pew overview online) FB still increases in usage by 1% in the teens group.
What's really interesting with the survey is the increase in Twitter usage in that age group. It seems that Twitter's open strategy to work as an effective sharing add-on to other popular and more creative photo-based applications (instagram, tumblr, pinterest) pays off. Facebook could learn from the shareability and openness of Twitter and also facilitate integration with other applications. However, what is the incentive to do that when you enjoy almost complete usage in the age group and you are three time as popular as the next competitor?
The idea behind hashtag.usfca.edu is to create a place where the USF community can benefit from a few social media fundamentals: Hashtags, Curators, and Visual Content.
Scoop.it has proven to be a valuable platform to help us curate the flow of social media content from students, faculty and staff at the University of San Francisco and provide the USF community with an easy way to find out - and share - what is relevant and interesting at the university right now.
"We found approximately 32% of institutions engaging students in this manner, but we’ve always wondered if this was the best way for offices to interact with their incoming student populations.
From our sample of 25 of the 70 institutions that actually had a presence, we found on average there were only 3 student posts on a given month. When looking at the students posts that were present, we found less than half were given a response which doesn’t show a strong sense of engagement or community on the medium."
Inigral on why a Facebook page for the Admission office may not be a great idea. Of course that's why Inigral wants you to buy their FB app.
The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really changed, and for the better.
A categorization system that was turned into a way to provide context and emotion by the users themselves, the # has an interesting history and interesting opportunities, as it crosses platforms and makes the social web more social.
SEVEN DIGITAL AND SOCIAL TRENDS FOR HIGHER EDUCATION MARKETING The Future Index recently opened the UCAS Digital Marketing and Social Media Conference in London with a fast paced session highlighti...
What do the top trends co-creation, crowdsourcing, collaboration, and storytelling in this piece have in common? They all align very well with the concept of curating content as an alternative to creating own content from scratch. Maybe it's wishful thinking but the trend seems to be towards making the social web more social and collaborative, and more about what other are saying instead of about who shouts the loudest - a welcome development, to say the least.
The e-communications engagement journey. All community members consider what they choose to engage with. A wide reach and engaging content will get more community members to bond with you and each other, advocate the community to their networks, and take the appropriate action that you ask them to take.
If you do provide motivating content and functionality, community members are more likely to stay engaged and come back and take action again (yellow circle). If you fail, you will have to reach out and get your community to consider re-bonding (the green circle).
Inspired by the Consumer Decision Journey, David C. Edelman Harvard Business Review Dec. 2010
The model is helpful for categorizing strategy and tactics of e-comm projects, as well as evaluating and measuring the effectiveness of your efforts. Focus on the key things first: reach, engagement, functionality.
Facebook, Twitter, Instagram, Pinterest, Vine – How To Create Perfect Social Media Posts [INFOGRAPHIC]
Some interesting insights from My Clever Agency, aggregated from several sources, showing the impact of images and the importance of attention and response to comments, regardless of what social media platform you post to.
"If you have been frustrated by the editorial model and the gatekeeping systems within traditional peer review, here is your chance to contribute to a new platform to re-envision scholarly publishing."
Crowdsourcing as communal curation of scholarly publishing? Interesting idea and use of curation in an academic setting, as an alternative to the traditional peer review.
Love this part: "The problem with marrying social media analytics with management information is that in many cases, these other data sources are siloed within different departments. Big data may be useful, but it is also fragmented and hard to reassemble. As social media analytics become more sophisticated, the future barriers to use maybe [sic] as organisational as they are technical."
Yahoo has just rolled out a major face-lift for Flickr, its photo sharing service, making it much bigger and grandiose.
Flickr gets a nice instagrammy face-lift and much more space! With Yahoo's purchase of tumblr this will probably open up for nice integration between the two popular applications moving forward. Way to go, Yahoo!
Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger. One Line Goal: List disruptive technologies in 2013 on one page, with your help in the comments.