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Rescooped by Jack Patterson from Leadership to change our schools' cultures for the 21st Century onto Social media and education |
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By Todd Wasserman - http://bit.ly/yuVgSx Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.... Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info. That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform. Predictably, older and richer consumers were even less apt to share such data.
Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)
Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds. Via maxOz, janlgordon Delete the scoop?
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Pinterest is a new way of engaging with your audience. It's important to remember that each social network is a unique enviornment and that requires a different way of presenting content, allowing others to see different sides of you, know who is behind your brand, what you stand for and find points of connection with you. The other day I posted 'You Are What You Curate - That's Why Pinterest is so Hot' - It's a really great article and sets the tone for this new social network and how to be effective here. http://bit.ly/xZKAM3 Commentary by Jan Gordon covering ''Pinterest Watch' Read more at http://pinterest.com/jangordon/ Via janlgordon Delete the scoop?
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![The Social Media Lifecycle [Infographic] | Social media and education | Scoop.it](http://img.scoop.it/r3xF-8G4EHITsJ8koqTuvzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I selected this article, posted by Pam Dyer on socialmediatoday for its comprehensive Infographic and because it gives you great criteria for implementing a strategy that you can measure, tweak and get the best ROI.
Summary:
We all know the purpose of any data is supposed to help us make business decisions faster while getting better results.
**When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
**These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.
What you will find in this piece:
**How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results
**Best practices for monitoring, analytics, engagement, reporting and collaboration, modeled after the most successful brands in social media
**What Social Media ROI is, how to think about it, and ways to measure it
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xaIteD] Via janlgordon Delete the scoop?
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