|Current selected tag: video. Clear.|
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"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."
"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."
Key highlights curated from the article:
Curation of niche interest: channelisation
"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.
If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.
A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."
If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.
...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."
They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."
Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
Curated by Robin Good
Read full article here: [http://www.techfruit.com/2012/01/12/channelisation-curation/}
Via Robin Good, janlgordon
I am updating this post because I now have my own experience of this exciting new way of connecting with my audience. Brands are communicating with consumers in whole new ways. Pinterest is still by invite only, will let you know when it goes public. Be sure to stay tuned and follow the latest trends, reviews, news and developments in social curation on my new topic "PINEREST WATCH" .
I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi]