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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Social media and education | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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Rescooped by Jack Patterson from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest- A Whole New Way of Engaging With Your Audience

Pinterest- A Whole New Way of Engaging With Your Audience | Social media and education | Scoop.it

Pinterest is a new way of engaging with your audience.  It's important to remember that each social network is a unique enviornment and that requires a different way of presenting content, allowing others to see different sides of you,  know who is behind your brand, what you stand for and find points of connection with you.


The other day I posted  'You Are What You Curate  -  That's Why Pinterest is so Hot' - It's a really great article and sets the tone for this new social network and how to be effective here.   http://bit.ly/xZKAM3 


Commentary by Jan Gordon covering ''Pinterest Watch'


Read more at http://pinterest.com/jangordon/


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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Social media and education | Scoop.it

I am updating this post because I now have my own experience of this exciting new way of connecting with my audience.  Brands are communicating with consumers in whole new ways. Pinterest is still by invite only, will let you know when it goes public. Be sure to stay tuned and follow the latest trends, reviews, news and developments in social curation on my new topic "PINEREST WATCH" .

 

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


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Tom George's comment, January 4, 2012 6:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 7:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 6:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
Rescooped by Jack Patterson from Curation, Social Business and Beyond
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The Future of Journalism

The Future of Journalism | Social media and education | Scoop.it

I selected this piece by Ross Dawson because he is one of my trusted sources and he continues to shed light on the future of journalism. 

 

He sets the tone by stating:

 

"There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment."

 

The article delves into each of these.  Here's what particularly caught my attention.

 

**Timeliness is becoming ever-more important in a world ravenous for immediacy.

 

**Investigative reporting will retain a central role in society. Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.

 

**Insight, through adding context, analysis, and synthesis to news, is where some of the greatest value lies, particularly in business and political journalism.

 

**Those who can provide this insight, be they domain experts or journalists with the requisite breadth of experience, will always have a bright future.

 

**The skills required to present information, ideas and data in a visual and highly aesthetic format will shift far closer to the heart of what it is to be a journalist.

 

Ross also points out the trend towards personalized and local news delivery and suggests that journalists will need to understand how social curation works.  And for me, this is the key to the overlap between the established profession of journalism and the still developing discipline of content curation.

 

I see clear parallels between the two and believe these are at least partly demonstrated by the points I have chosen to quote and particularly the smaller portions I bolded.  I look forward to clear and growing collaborations between journalists and curators.  We have much to learn from each other.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/zn9rpM]


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nuphero's comment, March 2, 2012 3:32 AM
Hi there

When I go to full article link, the site says it must provide account and password to login. Does this content commercial or this site is private?

Thanks you.
janlgordon's comment, March 2, 2012 8:36 AM
Nuphero
Hi There, I just checked this link and it's something new, it wasn't like this before. I'll try to find you another link. You might also google I tried to get it on Google and it comes up the same way. So sorry, about this. Will have to check into this and see what's going on......
nuphero's comment, March 3, 2012 10:26 AM
Hi janlgordon

Thanks for your respond. After some tricks with Google, thanks to some keywords of your curated version, I now can read the original post. So don't worry